$1.5 million in fee relief provided to Football NSW Associations and Clubs

To help consolidate losses related to the premature cancellation of the 2021 Winter Football season due to COVID-19, Football NSW has announced $1.5 million in fee relief for its Associations and Clubs.

The Football NSW Board identified the need to provide support to its Associations and Clubs to ensure their ongoing solvency and assist them through these challenging times.

And in spite of the difficult circumstances for all stakeholders involved in the game, Football NSW CEO Stuart Hodge credited the strength of football in coming through previous Covid-enforced lockdowns.

“As we have stated previously, our player numbers can only continue to grow, and football can only remain the most popular participant sport in NSW, if there is sustained financial viability at each tier of the game,” Hodge said.

“The sustainability of a healthy Association and Club framework is fundamental to our continued development and maintaining our capacity to progress and achieve our lofty ambitions.

“With this in mind, and on the recommendation of management, the Board resolved to provide a discount on the Football NSW Capitation Fee for the 2021 Winter season.

Hodge acknowledged the hardworking efforts of each of the Associations and Clubs who have been resilient in the face of the COVID-affected season.

“I want to acknowledge the dedication of our volunteers, administrators, players, referees and coaches that enabled us to still deliver part of a football season,” he said.

“Once again, the Football NSW community has come together to support each other and keep our participants and their families safe, something I feel that’s been truly inspiring.

“Football is a vital part of the lives of our players and other participants, but also vital to our communities.

“Thank you all for your work to keep things going through this period of disruption.”

Football in NSW played a leading role in ensuring the community, and sport as a whole, did their bit in fast tracking a return to sport via the recent NSW Health initiative, ‘Super Sport Sunday’.

“Our collective commitment to a safer community was evident in our recent initiative to offer our facilities as vaccination hubs to the NSW Government,” Hodge said.

“What started as an offer of facilities quickly evolved into a request from NSW Health for football to mobilise its community in certain regions where vaccination rates were desperately needed to be increased.

“Answering the call, we led a campaign for football participants in those regions to get vaccinated and engaged other sports to join as we created a ‘Super Sport Sunday’ for vaccinations at Sydney Olympic Park Authority (SOPA).

“We have since been briefed that the campaign helped set a new single day record of vaccinations at SOPA, with many people wearing the jerseys of their favourite football clubs.

“This is another good example of how, as a code and a football family, we are leaders in our communities and, when we work together, we can achieve great things.”

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Football Australia Announces Broadcasting Partnership with LIGR

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

Sydney Arnotts

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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