$200 million announced for women’s sport: All the credit but not full reward

Matildas vs Sweden FWWC 2023

Following the record-breaking FIFA Women’s World Cup played in Australia, the Federal Government has announced $200 million to women’s sport under their newly unveiled Play Our Way scheme.

The new program will aim to improve women’s sport across the nation helping to bring about much needed female tailored infrastructure and improve access to women’s sport generally as participation demand sees huge increases in the wake of the global competition.

The scheme will be open to all women’s sports across the nation, something that has led to much criticism from football fans who see it as an appropriation of football’s achievement for the benefit of other already better funded codes. However, the government expects football to be the major beneficiary as demand following the cup to participate in women’s football has skyrocketed.

Prime Minister Anthony Albanese thanked the Matildas and expressed the importance of their historic run for all women’s sport when explaining the funds cross sport nature.

“The Matildas have given us a moment of national inspiration; this is about seizing that opportunity for the next generation, investing in community sporting facilities for women and girls around Australia,” Albanese said in a statement.

“We want women and girls everywhere in Australia to have the facilities and the support to choose a sport they love.”

The Matildas coach Tony Gustavsson met this announcement with some criticism.

“The passion for the sport is there, the players are there. It’s giving them a fair chance … to make sure there’s investment in grassroots football so more can play and stay in the game for longer. Making sure there’s pathways for every single player. Make sure the facilities are there to play. It comes down to investment,” he told media.

Although the federal announcement is not an allotment reserved just for football this does not mean that all the recently announced funding is so broad. In fact, the NSW government has committed $10 million just for football “at all levels” to act as a “legacy” of their hosting of the Cup and South Australia has promised $28 million to female sport in general, with $10 million reserved just for football.

The announcement was also a chance for the Federal Government to announce their exploration of new anti-siphoning laws that will aim to make more major sporting events in the coming years available via free-to-air TV. The report into these laws comes as a response to the Matildas’ semi-final against England being the most watched show since TV ratings began.

These announcements are clearly a huge victory for women’s sport in Australia and for consumers. However, there are clearly questions that rightful should be raised regarding the targeting of this funding and if credit is being given where credit is due.

It is indisputable that the nature of football itself was a key factor in financial and viewer success of Cup so why isn’t it getting to have the majority share of funding for the industry it is creating? In fact, football has often suffered this kind of slight despite participation in it being twice as large as Australian Rules football, netball, or cricket.

Therefore, we do welcome and applaud the government’s commitment to improving gender equality in sport, however in defence of football we disagree with the Matildas washing happening for the benefit of the other codes as it should not be used to side-line the game that helped it happen.

This is not advocating that this should be another battle in the code wars between football and the traditional major codes. Instead, it’s advocating that there is indeed a time for investment for everyone but when one sport does so much for the sporting landscape – it’s a matter of respect for them that they get to enjoy an unshared moment in the funding limelight.

Hence, as per Sam Kerr’s words following the semi-final – “We need funding in our development. We need funding in our grassroots. We need funding everywhere.”

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What does the Federal Budget mean for the Future of Football?

While Canberra spent Budget night arguing about negative gearing, capital gains tax and the politics of broken promises, Australian football was left reading between the lines.

Since ‘Sport’ falls under the jurisdiction of the State level, there was no headline “football package” in Treasurer Jim Chalmers’ 2026–27 Federal Budget, but the Federal budget marks a significant shift in the nation’s economic directive. No billion-dollar infrastructure splash for the world game. No new national facilities program. But for football clubs, players and families, the Budget may still shape the sport more than many realise.

From housing affordability to NDIS reform, fuel prices and women’s participation, football’s ecosystem sits directly in the path of the Government’s economic agenda.

The dominant story of the Budget has been Labor’s overhaul of negative gearing and capital gains tax concessions: reforms that immediately triggered political backlash and dominated national coverage.

Yet beneath the noise, football communities are likely asking a simpler question: what does all this mean for the people who actually play the game?

The answer starts with cost-of-living pressure.

The Budget forecasts inflation hitting five per cent in 2026, largely driven by global fuel shocks linked to conflict in the Middle East. Fuel prices matter enormously to grassroots football, particularly in suburban and regional Australia where families often drive multiple nights a week for training and matches.

The Government’s temporary fuel excise cut which reduced petrol prices by roughly 32 cents per litre may offer short-term relief for clubs travelling long distances and parents already struggling with registration fees.

But the broader economic outlook remains difficult. Slower growth, persistent inflation and rising household pressure could threaten participation rates, especially among lower-income families.

Football Australia and state federations have spent years warning that the game’s biggest barrier is affordability. Boots, rego fees, transport and facility access continue to price players out. A tougher economy only sharpens that problem.

Housing reform may indirectly affect the football workforce too.

The Government argues its negative gearing changes are designed to help younger Australians into home ownership, with Treasury estimating an additional 75,000 first-home buyers over a decade.

That matters in football because the sport’s backbone like coaches, referees, volunteers and young families, is overwhelmingly younger and suburban. If housing affordability improves even marginally, it could stabilise participation in growth corridors where football demand already outstrips infrastructure.

But there are also risks. Critics argue the reforms could reduce investment and tighten rental supply. For many semi-professional players, academy coaches and casual sports workers already locked out of ownership, rising rents would further squeeze disposable income available for sport.

The outlook for differently-abled football

The Budget’s NDIS savings measures may prove even more consequential for football.

The Government says it is “returning the NDIS to its original intent” as part of $63.8 billion in savings and reprioritisations. Disability advocates have already raised concerns about access and participation impacts across community activities.

That includes sport.

Across Australia, football programs have increasingly become entry points for social inclusion and disability participation, from all-abilities leagues to multicultural community initiatives. Any tightening of disability support funding risks flowing directly into reduced participation opportunities for players requiring support workers, transport assistance or specialised programs.

There were, however, some quieter positives for the game.

The Budget continues significant investment into women’s economic participation, childcare and workplace reform. That matters for football at a time when women’s and girls’ participation is booming following the legacy of the 2023 FIFA Women’s World Cup.

Expanded childcare access, stronger paid parental leave and support for women in the workforce may all help sustain female coaching, volunteering and administration pathways that football has historically struggled to retain.

Still, the clearest takeaway for football may be what the Budget did not contain.

Despite football being Australia’s largest participation sport, there was little direct mention of community football infrastructure or long-term sporting investment beyond broader transport and productivity measures.

For a sport preparing for the AFC Women’s Asian Cup 2026 and pushing for future global tournaments, that silence was notable.

Everyone else may be talking about negative gearing. In football circles, the bigger concern is whether families can still afford Saturday mornings at all.

Canada Soccer to begin new National Training Centre project

Backed by the Government of Canada with an investment worth nearly AUD 10 million ($9,826,000), the project aims to establish a world-class facility for athletes, coaches and communities.

Building the sport and community

The investment comes as part of the Build Communities Strong Fund (BCSF), an ambitious program of the Government of Canada which will provide AUD 51 billion ($51 billion) to infrastructure projects over 10 years.

However, the Canada Soccer Training Centre is one key project which will benefit from such substantial investment. But the project isn’t just for future players – it will help boost economic activity and create a facility built for excellence and growth.

“It is about creating a world-class sport facility where athletes can train and represent Canada at their best,” explained Secretary of State (Sport), Honourable Adam van Koeverden, via press release.

“From the playground to the podium, it is projects like this that provide athletes, coaches, local families and communities with vibrant, accessible spaces to fuel participation, connection, and a growing passion for sport.”

President of Canada Soccer, Peter Auguros, further expressed his gratitude for the investment and what it could bring future generations.

“This support reflects a shared belief in the power of sport to strengthen communities and develop the next generation of Canadian talent. We are proud to partner in building infrastructure that will benefit our athletes and help shape the future of the sport in Canada.”

 

Growth gains momentum

With the FIFA World Cup 2026 set to kick off in a few short weeks, Canada Soccer’s plan for a National Training Centre Project is symbolic of long-term vision.

The tournament is not a final flourish, but a stepping stone to accelerated growth.

And this is not a short-term setup.

As President of Concacaf and Vice-Preisdent of FIFA, Victori Montagliani explained, this is a project designed to survive for generations.

“The development of a National Training Centre in Canada represents an important legacy project for the country and it is always a positive sign when our members invest in infrastructure across the region.”

 

Final thoughts

The project, therefore, perfectly aligns a growing buzz for football across the region with intentional investment and ambition.

And although the action must eventually stop on the pitch, Canada Soccer are ensuring that growth continues long after the tournament’s final whistle.

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