Filopoulos hails success as Football Victoria sets broadcast audience record

Liam Watson

The 2019 Senol Grand Final Triple Header at AAMI Park last Sunday drew record audience numbers for a National Premier Leagues Victoria live-stream event.

A statement from the Football Victoria can be found here:

The showpiece of Victorian men’s and women’s football attracted a milestone reach of 111,122 people and 78,515 views across the NPL and NPLW Victoria’s Facebook and YouTube platforms. This compares to a total reach of 96,357 and 53,079 from 2018, up 13.2 per cent and 32.4 per cent respectively.

2019 Broadcast Numbers

 

Engagement was an impressive 58 per cent for the NPL Promotion/Relegation Playoff match between Dandenong Thunder FC and FC Bulleen Lions (reach 39,753 / views 22,860), a commanding 77.3% for the NPL senior men’s Grand Final between Avondale FC and Bentleigh Greens SC (reach 62,086 / views 47,973) and a remarkable 83% for the NPLW Grand Final between Calder United SC and FC Bulleen Lions (reach 9,283 / views 7,682).

This year, the broadcast was hosted by Michael Zappone and featured NPL coaches and players Scott Miller, Moreland Zebras skipper Cam Watson, former Socceroos Sasa Ognenovski and Goran Lozanovski and former Matildas Melissa Barbieri and Kate Gill.

Match commentators featured emerging callers from Football Victoria’s media network such as Chris Gleeson, Joey Lynch, Bryce Ruthven, Katie Lambeski, Brandon Galgano, Damir Kulas, Josh Parish and Steve Curtain.

Football Victoria CEO Peter Filopoulos said all NPL, NPLW and selected NPL2 matches were broadcast weekly in 2019, promoting many clubs across the state. He said the Senol Grand Final Triple Header broadcast was a high-quality production, backed by a high-quality line-up and well supported by SBS’ promotion on its The World Game platform.

“To see so many viewers tune in throughout the day was a fantastic endorsement for football in Victoria. We have clearly struck a chord with fans across the NPL and NPLW competitions in this state and the fan base continues to grow,” Mr Filopoulos said.

“The quality of Victorian football, week in and week out, is well worth watching and it was also very satisfying to see comments from fans tuning in from as far away as Scotland. We very much thank SBS for their support in promoting it as well,” he said.

“We’re also working hard to grow crowd attendance on the day as we keep building on this marquee event on an annual basis. There’s no doubt AAMI Park is the showcase venue for football in Victoria and it’s a huge opportunity and honour to showcase the best of our state’s NPL and NPLW competitions each year.

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Melbourne Victory teams up with Superdry

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Image credit: Melbourne Victory

Melbourne Victory has confirmed a new alliance with Superdry, marking the beginning of an exciting collaboration between the two brands.

As part of the deal, Superdry came on board as the official off-field clothing partner for the club’s friendly match against Wrexham AFC at Marvel Stadium on July 11th, fans at the game were able to enjoy some great giveaways from the brand.

Superdry is a modern, fashion-forward brand celebrated for blending vintage Americana and Japanese-inspired graphics with a distinctive British twist.

Their use of high-quality fabrics, unique washes, intricate hand-drawn artwork, and expertly tailored fits truly sets them apart from the crowd.

This one-of-a-kind style has earned Superdry worldwide popularity and a dedicated, ever-growing celebrity following.

Melbourne Victory Managing Director Caroline Carnegie said the club was thrilled to team up with such a high-quality brand for an event that promised to be a memorable experience for all football fans.

“Our partnership with Superdry for this event is a great opportunity for us to work with a quality brand that is well aligned with our fans and values as a Club,” Carnegie said in a press release.

“I look forward to seeing the team arriving for our match against Wrexham AFC kitted out in the latest range at Marvel Stadium this week.”

To celebrate the collaboration, fans will have the chance to win a 2025/26 membership pack and a $1,000 Superdry voucher, plus the unique opportunity to shop at a Melbourne Superdry store alongside their favourite Victory player – fans should keep an eye on Victory’s social media for all the competition details.

Alastair Davies, General Manager of Licensed Brands at Superdry, said the brand is excited to support Melbourne Victory and connect its British roots with Australia’s sporting culture.

“Superdry is proud to dress Melbourne Victory as they face off against Wrexham AFC,”  Davies said press release.

“As a brand born in the UK, it’s rewarding to see our British heritage connect with Australia’s sporting culture on a global stage.”

This partnership marks an exciting new chapter for both Melbourne Victory and Superdry, bringing style and sport closer than ever.

Wellington Phoenix unveil Dynasty Sport as new apparel provider

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Image credit: Wellington Phoenix

Wellington Phoenix have confirmed a new partnership with Dynasty Sport, who will become the club’s official apparel provider from the 2025/26 A-Leagues season onwards.

Under the agreement, Dynasty will design and produce apparel for the Phoenix men’s and women’s teams, as well as kit out the club’s eight academy sides from early 2025.

The New Zealand-based brand, launched in 2018, is renowned for supplying high-quality, ethically and sustainably produced sportswear to professional and grassroots organisations across New Zealand, Australia, and the Pacific Islands.

Dynasty Sport is a leading provider of premium custom sportwear, built on decades of top-tier experience in the global sports industry. With their deep passion for sport, they proudly supply high-performance on and off-field apparel to professional clubs, schools, grassroots teams, athletes, and businesses across New Zealand, Australia, and around the world.

The men’s new home kit for the upcoming A-League Men season has already been completed and will be unveiled on Thursday, 10 July, three months earlier than usual, to coincide with the highly anticipated friendly against Wrexham AFC. Fans can also look forward to two alternate away kits, ensuring the Phoenix can proudly wear their traditional home colours when they play in Wellington or Christchurch.

The women’s home kit and two alternate away strips are set to be revealed in September, ahead of the A-League Women campaign. In addition, Dynasty will release a lifestyle range for Phoenix supporters later this year, providing a wider selection of merchandise for fans.

This deal sees Wellington Phoenix join a growing list of clubs and organisations working with Dynasty Sport, whose focus on sustainable manufacturing and innovative designs aligns with the Phoenix’s values on and off the pitch.

Phoenix general manager David Dome spoke positively about the new agreement.

“We couldn’t be more excited to have Dynasty Sport as our new apparel partner,” Dome said via club statement.

“Not only does their apparel look amazing and feel great to wear, but they have blown us away by how much they’re committed to helping the Phoenix succeed.

“We’re excited to work with Tyler and the Dynasty team over the next three years, creating designs and a range that truly resonate with our fans and reflect the spirit of our club.”

Dynasty Sport co-founder and director Tyler Rakich spoke about the importance of the company extending to the professional football space.

“This marks another significant step in our expansion into the pro football space,” Rakich said in a press release.

“We’re very excited to launch the new custom range for players, staff and fans, from the elite level performance kit to the fan apparel and fresh new lifestyle range.

“We are confident there is something for every fan regardless of colour preference and style and we are excited to launch the full range in September this year!”

The deal provides Wellington Phoenix with a modern, sustainable apparel solution while strengthening their commercial footprint and giving fans exciting new ways to show their support.

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