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2020 Australian Coaching Conference registrations soar

Despite enduring a difficult season due to COVID-19, more than 1200 participants have registered for the 2020 Australian Coaching Conference.

Despite enduring a difficult season with setbacks due to COVID-19, more than 1200 participants have registered for the 2020 Australian Coaching Conference.

The unbelievable milestone has been achieved with the conference set to take place in a few weeks on Saturday 28 November.

Football NSW normally hold this event at their headquarters of Valentine Sports Park, but restrictions caused by the pandemic have led to it going online. It’s meant that more coaches have got on board, with those from across the country, Asia and even the UK, Brazil and the United States.

“Having made the decision to go online this year, we have collaborated and worked well with FFA, Football Coaches Australia and the other Member Federations to ensure that as many coaches as possible had access to some of the wonderful speakers and content that we are providing,” Peter Hugg, Football NSW’s Head of Football said.

“Having reached 1200 registrants already, our goal is now more than 1500 which will be a tremendous achievement.

“We have already announced legendary coach, Arsene Wenger, formerly of Arsenal and now with FIFA, and he will kick off the day, and last week, we announced that two iconic players of women’s football, Julie Foudy and Brandi Chastain – both of the champion US Women’s team of the nineties – and they will chat with former Matildas’ coach Tom Sermanni.

“Some more big names will be rolled out over the next few weeks leading into the day”.

With the conference going online, participants will have the ability to watch the event and then have access to it later for future reference.

“The technology platform that we have invested in for this year’s Conference is similar to that offered by many of today’s streaming services,” Chris Adams, Manager of Coach Development said.

“That is to say, that whilst the Conference is formally held on Saturday 28 November, and registrants will be able to participate and watch it on that day, those who can’t will have access to all the content after the event, and will be able to continually refer to it over the course of the summer and throughout next season ‘on-demand’.

“The same obviously applies with the four themes and the sessions that are held simultaneously. We have sessions on youth development, coaching the female player, football science, medicine and research and learnings from the international scene, grassroots football and some further content on futsal, and the coaching of special population groups.

“What has been particularly pleasing is that a number of clubs and associations have taken up our special offer and ‘bulk purchased’ our discounted club deal, essentially offering coaches within their organisation the opportunity to participate and benefit from the learnings and further their own development. Whilst our early bird offer has concluded, the club offer will remain until the event.”

“FFA have approved 30 CPD points for participation in the event for those seeking to maintain their FFA Accreditation, but regardless, I am confident that there will be something here for everyone”.

Registrations for the 2020 Australian Coaching Conference are still open and you can apply here.

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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