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2021 FIFA Club World Cup to move due to rescheduled Euro 2020

The inaugural 24-team FIFA Club World Cup originally for next year is set to move to accommodate the rescheduled UEFA 2020 European Championship and CONMEBOL 2020 Copa America national team competitions.

FIFA president Gianni Infantino arranged a conference call taking place on Wednesday where he will recommend that the global governing body’s Bureau of the Council accept the postponement of the two continental tournaments and move the expanded 2021 Club World Cup.

The expanded club tournament was meant to take place across eight cities in China from 17th June to 4th July next year in the calendar slot traditionally reserved for the FIFA Confederations Cup national team tournament.

However, UEFA and CONMEBOL, the respective continental confederations for Europe and South America, announced on Tuesday that their flagship national team tournaments would be postponed for a year due to the coronavirus pandemic, that created a clash with the 2021 Club World Cup.

FIFA will now wait until ‘there is more clarity on the situation’ to decide new dates for the Club World Cup, which Infantino said could take place later in 2021, in 2022 or even 2023.

Infantino, 49, also plans to arrange discussions with the Chinese Football Association (CFA), the national soccer body, and the Chinese government to ‘minimise any negative impact’ of a postponement.

In addition, FIFA will recommend that the ruling council make a AU$17.5 million to the World Health Organisation Covid-19 Solidarity Response Fund, while Infantino says the Zurich-based governing body will also discuss establishing a Global Football Assistance Fund to ‘help members of the football community affected by this crisis’.

‘The world is facing an unprecedented health challenge and clearly a global and collective response is needed,’ Infantino said in a statement.

‘Cooperation, mutual respect and understanding must be the guiding principles for all decision makers to have in mind at this crucial moment in time.

‘Particularly in football, finding appropriate and fair solutions at global level is imperative. This requires unity, solidarity and a shared sense of responsibility and we need to think of all those around the world potentially impacted by our decisions.

‘Finally, it goes without saying that FIFA will keep in regular contact with all members of the football community during this difficult period.

‘As I stated yesterday, challenging circumstances offer the opportunity for people to come together, show what they can do in a collective spirit, and emerge stronger and better prepared for the future. And this is what FIFA is aiming to do here.’

Infantino’s plans to push ahead with an expanded Club World Cup have previously created tension between FIFA and UEFA given the threat the reimagined tournament could impact the value of the UEFA Champions League.

However, those differences appear to have been put to one side as the global soccer industry attempts to implement a unified response to the coronavirus outbreak.

UEFA’s decision to postpone Euro 2020, along with the Copa America due to begin on 12th June, was taken to free up more time for Europe’s domestic soccer leagues to complete their current seasons, the majority of which have now been put on hold.

The move could yet have implications for the UEFA 2021 Women’s European Championship, which is due to get underway on 7th July next year, four days before the new date for the final of the men’s competition.

UEFA is yet to confirm the fate of the tournament, although the governing body’s president Aleksander Čeferin told the Associated Press that postponing the tournament until 2022 is “one of the possibilities” and “one of the most likely to happen”.

“We are thinking of postponing this Women’s Euro as well and Under-21 championship as well,” he said.

“We will have to postpone both because I don’t think that we should cannibalise the women’s Euro with the men’s Euro just one month before.”

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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