2022-23 Liberty A-League fixtures to promote more fan engagement

A-League

The Liberty A-League Women 2022-23 season have been released alongside a new show, free tickets for juniors and kick-off times.

A heap of measures to drive engagement with an expanded Liberty A-League Women’s competition have been unveiled by the Australian Professional Leagues (APL), building on feedback from fans and players in the lead-up to the 2023 Women’s World Cup.

The fixture schedule has the majority of games at family-friendly kick off times and many based at boutique venues in a deliberate effort to build atmosphere.

This season, for the first time ever, all registered junior players across the country, boys and girls, will be welcome for free at Liberty A-League games – offering young fans the chance to see current and future Matildas every week as excitement grows ahead of the World Cup.

After consulting with fans and players in the off-season, APL has moved to consolidate kick-off times to make games as accessible to families as possible.

The APL is also announcing its investment in an innovative broadcast format designed to give fans a compelling live experience every week.

As well as showing every game of the Liberty A-League live and free on 10 Play and live on Paramount+, the Saturday afternoon games will feature in a new ‘goal rush’-style show, switching from game to game as the action unfolds and with the host and experts having a two-way live conversation with the audience during the simultaneous games.

Australian Professional Leagues’ Chief Executive Officer, Danny Townsend said in a statement:

“87,000 fans watched the UEFA Women’s Final in July and the English FA Women’s Super League Clubs immediately reported memberships going through the roof. In the year that the FIFA 2023 Women’s World Cup is being co-hosted by Australia and New Zealand, we are orienting our business to Licapitalise upon that opportunity and ensure a lasting legacy for women’s football.

“This year, we have every single Liberty A-League Women game available live and free for the first time ever, and free access for every participant under season to watch the games in person. We know how our fans are consuming sport and we are better serving that growing audience of young, digitally connected fans.”

Commenting on the Liberty Pass, Liberty’s Chief Executive Officer James Boyle, said via Australian Professional Leagues:

“We’re looking forward to another electric season of Liberty A-League and are delighted to be introducing the Liberty Pass to young football fans, keen to experience the passion and quality of women’s professional football. The Liberty Pass will make football even more accessible, allowing freethinking families to enjoy an exciting live sporting experience at games throughout the season.”

The drive to reimagine the experience for both fans at the games and viewers comes as Western United joins as the competition’s 11th team, adding more games for fans and more match minutes for players.

APL has previously announced that Central Coast Mariners will join the competition next season, taking it to 12 teams with a full home and away fixture list – providing players with the same match minutes as the benchmark women’s leagues in Europe.

The players will also enter the second season of a five-year collective bargaining agreement (CBA) which mandates the same standards for men and women across areas such as hotels, sports science and training facilities, as part of APL’s sustained and extensive investment in growing women’s football.

Football Coaches Australia and Martyn Buckie team up for ‘Benefits of Micro Coaching Sessions’

Football Coaches Australia (FCA) and Martyn Buckie will host an online session on Monday, July 29 at 7:30pm AEST.

As part of ‘Benefits of Micro Coaching Sessions’, Buckie will present insights on the benefits of micro coaching sessions for children and youth coaches.

Coaches will get a full understanding on what ‘Micro Sessions’ are and how to implement them into training sessions. He will explain the benefits they provide to both players and coaches and how to design effective ‘Micro Session’ practices.

Buckie is currently the ‘Grassroots Coach Education and Development Manager’ with the Scottish Football Association. He is a UEFA A Licence and Scotttish Advanced Children’s Licence holder. In addition, he is also the advanced Children’s Licence Tutor and Course Manager.

He has a wealth of practical coaching experience as Academy Coach at both Stenhousemuir FC and Falkirk FC.

Attendance to this event will qualify for one-hour CPD with Football Australia.

Sign up via Eventbrite: https://www.eventbrite.com.au/e/martyn-buckie-benefits-of-micro-coaching-sessions-tickets-940768212047?aff=oddtdtcreator

Football Australia bolsters leadership with key new appointments

Football Australia has confirmed the appointments of Briana Harvey as General Manager of the Women’s National Teams and David Mason for the role of General Manager of the Men’s National Teams.

These strategic appointments are part of Football Australia’s ongoing efforts to strengthen and enhance the leadership and management of its national teams, ensuring both the women’s and men’s programs benefit from experienced and dedicated leadership.

Harvey has an extensive background in sports management, having held key roles at prominent organizations such as Hockey Victoria, the Australian Football League, Hawthorn Football Club, and, most recently, at the GWS GIANTS Football Club. Her diverse experience across these major sporting bodies highlights her expertise and leadership capabilities in the field.

Mason’s deep involvement with Australian football stretches back to 1998. Throughout his career, he has held numerous management positions in media and communications, football operations, and club administration at Northern Spirit, Parramatta Power, Sydney FC, and Football Australia.

His extensive experience across these diverse roles has equipped him with a comprehensive understanding of the sport’s landscape, making him a valuable asset in his new role.

For the last seven years, Mason has served as CEO of Manly Warringah Football Association and Manly United FC, one of Australia’s largest football associations. Returning to Football Australia, Mason brings with him a vast reservoir of knowledge in local, regional, and global football.

His experience is complemented by a deep familiarity with Australia’s National Football Teams, positioning him to make significant contributions in his new role.

Beginning on August 12, both Harvey and Mason will take charge of the strategic, operational, and administrative aspects of Football Australia’s Men’s and Women’s National Teams. Their responsibilities will include planning and managing budgets, as well as coordinating overall annual match schedules.

In their roles, they will ensure that all logistical and operational needs are met, driving the success and efficiency of the national teams’ programs.

Their leadership will be pivotal in shaping the future of Australian football on both the national and international stages.

Head of National Teams Gary Moretti expressed his excitement of the designation via press release.

“We are delighted to have secured the services of both Briana and David who as individuals and collectively bring a wealth of industry knowledge to Football Australia,” he said.

“Briana has a strong corporate pedigree with extensive experience within elite level sport. Her background and passion for women’s sport will be an invaluable asset to our National Teams both now and in the future.

“David is a football person and has contributed to the sport at all levels for almost three decades. In addition to his strong football acumen, David brings significant business and operational experience from his highly successful tenure as a CEO within the football industry.

“Along with Andrew McKenzie (General Manager – High Performance), the appointments of Briana and David will strengthen the management and future prospects of our National Teams as we look to create an elite performance and operational environment featuring a world’s best-practice focus.”

CEO of Football Australia James Johnson added how their experience and wealth of knowledge will ensure operation excellence via press release.

“The appointments of Briana and David are strategic moves that align with our vision to enhance the performance and success of our National Teams. Their combined experience and leadership will play a crucial role in ensuring operational excellence, so we remain competitive on the global stage and continue to inspire the next generation of football talent in Australia.”

Football Australia – National Teams Senior Management

Head of National Teams: Gary Moretti
General Manager – Women’s National Teams: Briana Harvey (commencing 12 August)
General Manager – Men’s National Teams: David Mason (commencing 12 August)
General Manager – High Performance: Andrew McKenzie (commenced 10 July)
General Manager – Football Analysis, Data and Insights (to be appointed)

The creation of four new leadership positions within the National Teams underscores Football Australia’s commitment and investment in its Senior and Youth National Teams, as outlined in the XI Principles for the future of Australian Football. Every position plays a critical role in advancing, overseeing, and ensuring the sustained success of all High Performance and National Team programs and initiatives.

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