Carolyn Jackson embarks on a new role with Football Victoria

Football Victoria has confirmed the appointment of Carolyn Jackson as one of their newest board members.Ms Jackson joins the Football Victoria board with over 20 years of leadership experience in strategic delivery, financial management and change management within the Victorian Government.

Ms Jackson’s most recent role as Deputy Secretary at the Department of Energy, Environment and Climate Action has seen her lead key initiatives in climate action, environmental reform and advancing self-determination for Traditional Owners.

She has also made significant contributions to the energy sector, strategic finance and regional leadership while serving as Director at several organisations across the past decade.

Football Victoria commented on Jackson’s leadership throughout her career and what she can provide to the board:

“Ms Jackson’s celebrated career has seen her spearhead complex initiatives and build strong relationships with key stakeholders, including government agencies, Ministers, and senior executives,” they said in a media release.

“Her leadership style is marked by strategic vision, accountability, and a reputation for achieving results in challenging and ambiguous environments.

“Football Victoria warmly welcomes Carolyn Jackson to the FV Board and looks forward to her contributions to the growth and success of our football community.”

Antonella Care, Football Victoria President, spoke about the appointment of Ms Jackson and how her expertise will help Football Victoria to grow and develop football at all levels:

“Carolyn is an incredibly accomplished professional and a valuable addition to our Board;  with strengths in priority areas aligning to our recently released ‘Our Football’ strategic plan,” she said in a media release.

“Her wealth of experience will provide the FV Board and the wider organisation with tangible guidance and direction to achieve our ambitious targets.”

Jackson said she is looking forward to joining the board and supporting the next era of football in Victoria:

“I am excited and grateful for the opportunity to serve Victoria’s diverse football community as part of the Football Victoria Board,” she said in a media release.

“Football Victoria’s 2024-2028 strategic plan provides a compelling framework for the next four years, which I am focused on driving forward, to ensure football continues to prosper and enrich the lives of participants in our state.”

Ms Jackson will commence her new role on September 9, 2024.

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Launceston City Launches Inclusive Facility Upgrade

Launceston City FC has announced that work has commenced on a new refurbishment for the club’s change room endorsed by the Play Our Way program.

Built in 1979 by the club’s volunteers, the facility’s new refurbishment will include a new roof, a multipurpose and education room, a parent room, renovated changerooms, an undercover walkway, and a new entry.

Launceston City FC Director and lead strategic lead for the project, Jesse Woodroffe, spoke to Soccerscene about what the refurbishment will do for inclusivity and equality around the community.

“What it does is shows that we are a club for everyone, and having a standalone designated facility that’s prioritised for women and girls, sends a signal that sport is for everybody and gone are the days where there isn’t equal access,” she said.

“We are seeing a great shift nationwide in equitable access to facilities, grounds and change rooms; certainly, it wasn’t that way a few decades ago.

“Our hope is that we can offer this room and these facilities out to other groups or NGO’s as well.”

Launceston City aims to complete the refurbishment by April next year in order to have the new change rooms available for the upcoming season.

The project is supported under Stream 1 of the Australian Government’s $200 million Play Our Way Program and aims to deliver modern, inclusive changerooms for women and girls in Launceston’s community.

The Play Our Way Program

The Play Our Way Program is designed to remove barriers to participation, reduce discrimination, and promote equality in sport by funding local initiatives and ideas.

An input of experts across the sport sector and key Australian government agencies helped design the program, including an expert advisory panel of women with experience in community and professional sport.

“Play our Way is an opportunity for local governments, community organisations, the not-for-profit sector and sporting organisations to seek funding for localised solutions and improvements,” said Minister for Communications and Sport, Anika Wells, in a press release about the program.

“The program will be available for all sports, but it is anticipated soccer, as the highest participation sport in Australia, will need significant resourcing in the wake of the greatest Women’s World Cup ever.”

Sydney FC Announces New Strategic Partnership With Trip.com for 2025/26 Season

Sydney FC have confirmed a partnership with Trip.com for the A-League 2025/26 season. 

Trip.com is one of the world’s leading online travel platforms, and the collaboration will give Sydney FC members access to exclusive travel discounts and other special offers. 

Matt Pound, Sydney FC General Manager of Commercial and Marketing, said the partnership directly correlates to the club’s future goals. 

“We’re delighted to team up with Trip.com, a global leader in travel technology and innovation,” said Pound.

“Our members love to travel, whether following the Sky Blues around Australia or exploring new destinations, and we are thrilled to be able to offer them discounts thanks to Trip.com, making their journey simpler, smart and more rewarding.”

Kevin Lu, Territory Manager for Trip.com Oceania also commented on the partnership, 

“We are thrilled to partner with Sydney FC, a club that embodies passion and global ambition, as we bring exclusive travel opportunities to their dedicated fans.

“This collaboration perfectly aligns with Trip.com’s mission to make travel seamless and exciting, and we look forward to helping Sky Blues supporters explore the world with the same energy they bring to every match.”

Trip.com’s local and international advertisements will also be featured across Sydney FC’s digital channels through the season. 

With the partnership spanning the full 2025/26 campaign, the initiative reinforces Sydney FC’s commitment to enhancing the supporter experience both on and off the pitch.

By connecting fans with a trusted global travel provider, Sydney FC aims to add greater value to its membership program while strengthening its ties to the community. 

The collaboration also reflects a growing trend in world football of integrating lifestyle-focused partners into club ecosystems, highlighting the broader vision to serve fans beyond match day. 

With exclusive offers, integrated digital activations and shared ambitions around innovation and growth, both Sydney FC and Trip.com are confident the partnership will deliver meaningful benefits throughout the season ahead.

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