A-League rivals unite to build sports industry career pathway

A-League rivals Western Sydney Wanderers FC, Sydney FC and Melbourne Victory have joined forces off the pitch to provide a new education opportunity for students to further support their communities.

After the successful launch of the Melbourne Victory Sport & Business Program in Victoria this year, Western Sydney Wanderers and Sydney FC have launched a new dual Diploma program for students in New South Wales in 2022.

The Sport & Business Programs are a one-year dual diploma powered by SEDA Group (SEDA), the leaders in applied learning in the sports industry. Students will have the opportunity to develop skills in everything from football specific high-performance activities, such as coaching and sports science, to other areas around the business, including sponsorship, fundraising, event management, media and marketing.

Despite the impact of COVID-19 on the sports industry, the first year of the Melbourne Victory Sport and Business Program has given inaugural students the opportunity to thrive.

Student Joel Martin had the opportunity to work with the Melbourne Victory coaching and membership teams working on a blended approach to his work placement.

“There were a lot of positives for me to come out of the program placement. In planning for large scale projects, I have learnt from not just from Melbourne Victory but also other experts in the sports industry,” Martin said.

Students will benefit from invaluable practical help on their career path, within the sports and recreation industry. Innovative new courses are designed to offer on-the-job training within professional football.

Football leads the way as the only Australian sport to have three A-League clubs offering this type of course for the benefit the sports community.

Melbourne Victory Managing Director Caroline Carnegie:

“Our partnership with SEDA has been essential to our education pillar. This has been an exciting way for Victory to identify and develop the next generation of talented off-field administrators and support staff just like Joel.”

Sydney FC Chief Executive Officer Danny Townsend:

“Sydney FC are committed to making an impact on the educational journey of students who want a career in sport. We aim to expose students to a range of learning opportunities which will help them in designing their own careers and make positive contributions to their community.”

Western Sydney Wanderers Chief Executive Officer John Tsatsimas:

“Students will not only have the opportunity to work directly on exciting projects such as our Community Development Programs but also connect in with some of our leading industry experts from the club across sports science and marketing.”

Applications are open to all eligible Year 12 graduate students for the new diploma program, beginning in February 2022.

Prospective students can head to seda.edu.au for more information.

Students and parents will have the opportunity to attend information sessions being held prior to upcoming A-League Men’s fixtures.

Sydney FC Sport and Business Program Information Session – Pre-game Saturday November 27 vs Macarthur at Netstrata Jubilee Stadium (5:30pm – 6:30pm)

Western Sydney Wanderers Sport and Business Program Information Session – Pre-game  Sunday November 28 vs Newcastle Jets at CommBank Stadium (4:30pm – 5:30pm)

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FIFA has partnered with Konami to host the FIFAe World Cup

FIFA has entered into a partnership with Konami to use its eFootball game for the FIFAe World Cup.

This collaboration will feature two tournaments, one for console and one for mobile, with participants from 18 nations competing for the title of FIFAe world champion.

This move is part of FIFA’s strategy to maintain relevance in gaming and esports, particularly in engaging younger fans. FIFA has also expanded its esports portfolio with deals involving Rocket League and Football Manager.

The partnership fills the void left by EA Sports following their high-profile split with FIFA in 2022. Konami’s eFootball, an evolution of the Pro Evolution Soccer (PES) series, is currently the only comparable game to EA Sports FC on the market.

FIFA’s Chief Business Officer, Romy Gai, has championed the new deal highlighting their excitement at the prospect.

“We are incredibly excited to join forces with Konami, this collaboration aligns perfectly with our mission to promote football globally and to provide a platform for players to showcase their skills.”

Konami the Japanese gaming company, this partnership provides legitimacy and increased awareness for eFootball, which has struggled to compete with EA Sports in recent years.

The collaboration is seen as a necessary step for FIFA, given the lack of alternatives and the time it would take to develop a new soccer simulation game. It allows FIFA to continue its presence in soccer-based esports while exploring other gaming opportunities.

Esports has grown massively in viewership and investment over the last decades, it has become a major part of the franchising side of football.

Even in Australia the rise in Esports popularity has coincided with the rise in football popularity, one can not argue against their connection towards football popularity.

FIFA have shown that Esports has become an ever-present strategy in their development of the game. For investors and shareholders in football, Esports impact is something that should not be disregarded.

WSL triples viewership after move to YouTube

Viewership for Women’s Super League (WSL) matches streamed live on YouTube has more than trebled during the 2024/25 season.

This success is no coincidence. Beyond the clear rise in quality and star power across teams for the 2024/25 season, it’s also the first time in league history that non-televised games are streamed for free on YouTube.

Last season, the main issue with viewership was accessibility, where matches not picked up by domestic broadcasters were only available on the FA Player app or website, requiring users to create an account on a platform that was already unpopular.

In the 2023/24 season, the highest viewership for an online-only WSL game was Arsenal’s home fixture against Bristol City, which attracted 78,050 viewers.

However, this season has already shattered records. Over 250,000 fans tuned in on YouTube to watch Leicester face Arsenal in September, setting a new high for a WSL game not televised.

In total, the first three weeks of this season have seen a staggering 1,576,848 live views for WSL matches streamed on YouTube.

Women’s Championship matches have also benefited from the platform, with the season opener between newly promoted Newcastle and London City Lionesses setting a new record for the league, drawing 46,050 live viewers.

This spike in viewership comes at a crucial time for both the WSL and the Championship, as they are holding out for a new broadcasting rights deal set to begin after 2025. Both leagues smartly delayed signing earlier this year to avoid locking into a premature agreement.

The gamble absolutely paid off and the Women’s Professional Leagues Limited (WPLL), now in charge of the top two leagues, will be using these numbers as leverage in discussions over the next major TV rights deal which should include the BBC and Sky Sports amongst other suitors.

Streaming must remain free for A-League Women’s growth 

The A-League Women’s impressively saw a 114% increase in viewership on 10 Play, where every game is streamed for free, and 125% on Paramount+ for the 2023/24 season.

While a switch to YouTube seems unlikely given Channel 10’s monopoly over A-League football, it’s crucial to keep every game available for free on 10 Play if they want viewership to continue rising.

As the WSL and previously the NWSL have demonstrated, offering free streamed games draws in viewers of all ages and ultimately helps turn them into paying fans. The league’s primary focus should be on building an audience as quickly as possible.

Conclusion

The impressive figures from this season suggest that the demand for women’s football is only increasing.

The WSL has made a brilliant move that is sure to enhance the upcoming record-breaking broadcast rights deal, helping the league continue to improve both on and off the field.

The next step is to take it mainstream, and the Ninja A-League should look to follow the blueprint set by the WSL, which has demonstrated how to rapidly gain widespread popularity.

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