A-Leagues broadcast schedule announced for 2022/23 season

A-League

Australian Professional Leagues (APL) and Paramount Australia and New Zealand (ANZ) have today announced a new television broadcast schedule for the 2022-23 A-Leagues season.

Each weekend, two Isuzu UTE A-League Men matches will be broadcast live and free on 10 Bold at 7.45pm on Saturday and every Sunday afternoon at 3:00pm, which represents an increase of 26 additional matches per season.

Every Liberty A-League Women match will be made available live and free on 10 Play, a platform with a 66% female user base, and on Paramount+, offering increased access to support the growth of the women’s game in the lead up to the FIFA 2023 Women’s World Cup and more access than ever before for Australian football fans.

Paramount+ will remain the home of all A-Leagues’ matches, men’s and women’s, which are available to stream live as well as mini-matches, highlights and replays. New for this season, the games will be ad-break free, whistle to whistle.

The schedule was developed after the first season of A-Leagues on Paramount ANZ’s platforms, which saw the free-to-air broadcast of the A-Leagues reach more than 6.5 million Australian football fans.

Australian Professional Leagues’ Chief Executive Officer, Danny Townsend said in an APL statement:

“Paramount ANZ is a committed partner in growing football in Australia, and this season’s broadcast schedule is designed to deliver more football to more Australian homes with 26 additional men’s games on 10 Bold and almost 100 women’s games on 10 Play. Football fans will know exactly where and when they will be able to watch A-Leagues football, week in and week out.

“Making every single Liberty A-League Women game available live and free on 10 Play means that every girl in Australia can turn on their device and have sporting role models at their fingertips. With nine months to go until the FIFA 2023 Women’s World Cup, we are maximising the opportunity to access the game at every level.”

Beverley McGarvey, Executive Vice President and Chief Content Officer, Paramount Australia and New Zealand said via press release:

“Both Paramount ANZ and the APL are guided by and committed to a vision to unite, entertain, and further grow the football audience in Australia, ensuring fans are treated to the best seats in the house.”

“The multi-platform broadcast approach guarantees increased availability and accessibility while acknowledging the changing consumption habits of A-Leagues fans.”

Casey Dumont of Melbourne Victory said via press release:

“When I was growing up, I was rarely able to see professional female athletes on TV. Today, it is completely normal for young girls and boys to watch both men and women at the highest level and know that a pathway to elite sport exists for them. This is a really significant step forward to ensuring greater access to the professional game, especially for young girls”

Josh Risdon of Western United added via press release:

“Last season was one of the most challenging ever with all the disruptions from COVID. This year, the fixture schedule is set, we have 26 more men’s games on 10 Bold and we are going to put on the best show for as many fans as possible every single week. Football really is back.”

The Isuzu UTE A-League Men season will commence on October 7 and run through to April 30, followed by a seven match finals series in May, with a break from November 13 to December 9 for the FIFA World Cup. The Liberty A-League Women fixture will be announced in the coming days.

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Juventus FC confirms 2025/26 Jeep & Visit Detroit shirt deal

Juventus FC has unveiled a landmark dual front-of-shirt sponsorship deal for the 2025/2026 season, with both jeep and Visit Detroit set to appear a co-branded collaborators across the club’s men’s, women’s, and Next Gen sides. The announcement marks a first for Serie A and European football, as a destination marketing organisation (DMO) joins a top-tier club’s shirt sponsorship.

The agreement builds on Jeep’s long-standing connection with Juventus, dating back to 2012, while welcoming Visit Detroit — the world’s first convention and visitors bureau — in a bold move to merge global tourism promotion with elite football.

Shared Shirt Real Estate, Expanded Global Reach

Under the agreement:

  • Jeep and Visit Detroit will co-feature on the front of Juventus’ domestic kits
  • Jeep retains sole front-of-shirt rights for international fixtures

The co-branding strategy reflects a broader shift in club commercial models, as Juventus looks to diversify revenue streams, grow its global footprint, and strengthen ties to the North American market.

Breaking New Ground in Tourism & Sport

While tourism boards have collaborated with clubs before, this is the first time a CVB has secured front-of-shirt branding at this level — signalling the rise of cross-industry partnerships blending travel, sport, and city branding.

The deal also aligns with Juventus’ push to build deeper connections in the U.S., where Serie A’s popularity continues to climb.

A Shared Focus on Innovation and Reach

All three parties — Juventus, Jeep, and Visit Detroit — say the collaboration is grounded in shared values: innovation, community, and global ambition. Jeep brings legacy and loyalty, while Visit Detroit represents a fresh, lifestyle-led approach to brand engagement.

Both brands will benefit from:

  • Widespread global exposure across multiple teams
  • Integrated marketing and activation opportunities
  • Hospitality and fan engagement initiatives in Italy and abroad

A Sign of Things to Come

Juventus’ new sponsorship model reflects broader commercial trends in football: dual-brand kits, destination marketing, and increased U.S. market integration. The agreement could set the stage for similar deals, especially among clubs seeking to balance heritage brands with emerging categories like tourism and experiential branding.

‘Football For Good’ partnership launched by PFA and Juan Mata’s ‘Common Goal’

'Football For Good' partnership launched by PFA and Juan Mata's 'Common Goal'

Professional Footballers Australia (PFA) has announced a partnership with Juan Mata’s ‘Common Goal’, which aims grow and support the ‘Football For Good’ community in Australia.

This collaboration is the first of its kind between Common Goal and a players’ association, and it aims to tap into football’s potential to create real social impact—both in Australia and around the world.

The partnership was officially launched at a media event in Sydney on last Tuesday afternoon.

As part of the agreement, PFA and Common Goal will work together to:

  • Raise awareness about the Football For Good community among socially conscious and community-focused Australian footballers;
  • Host ‘Football For Good’ events and fundraising campaigns; and
  • Use the PFA’s Footballers’ Trust to help identify and support community projects that players can contribute to.

Australian footballers will also be encouraged to get involved by pledging 1% of their football earnings to Common Goal, or by donating any amount to causes they care deeply about.

All contributions will go toward supporting PFA-accredited grassroots and community-led organisations that use football to create positive social change.

These include:

  • Australian Blind Football
  • Football Empowerment
  • Football Futures
  • Football United (Creating Chances)
  • Heartbeat of Football
  • John Moriarty Football
  • One Ball
  • PlayrProject
  • Pride Cup
  • Reflect Forward
  • Transplant Australia Football Club

 

Western Sydney Wanderers midfielder Juan Mata, who co-founded Common Goal in 2017, was on hand to help launch the partnership and share the message of using football as a force for good.

“Australia has a passionate football culture and has an incredible opportunity to lead with purpose,” Mata said in a press release

“Through this partnership with the PFA, we want to inspire Australian players to see how they can use their platform to make a meaningful difference in their communities and beyond.”

Common Goal Advisory Co-Chair and founder of Football United, Anne Bunde-Birouste highlighted the importance of the partnership.

“Professional player engagement is paramount to supporting our work with children and young people for the inspiration they bring,” Bunde-Birouste said in a press release.

“This world-first collaboration will greatly enable Australian players to get involved with football for good organisations, helping us help our communities through the magic of football.”

A growing number of Australian footballers have already joined Common Goal, including Alex Brosque, Caitlin Foord, Aivi Luik, Angela Beard, Winonah Heatley, Izzy Dalton, Libby Copus-Brown, and Alex Chidiac.

Here in Australia, the initiative is backed by the PFA’s Footballers’ Trust, which gives players a way to donate a portion of their football earnings to causes they care about.

Since launching in 2019, the Trust has helped direct $500,000 in player contributions to 24 different charities, human rights groups, inclusion initiatives, and football-based programs both locally and overseas.

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