The Australian Professional Leagues (APL), the entity charged with growing the professional football leagues in Australia, has unveiled its unique digital platform KEEPUP in an effort to unite football fans on and off the pitch.
Featuring football content from around the world, the platform aims to broaden and enhance the fan experience by connecting A-Leagues fans and international competition fans in one place.
The KEEPUP digital platform and data infrastructure, which launched today, represents a major investment in football in Australia. It is currently available as a website or app on both IOS and Android.
In its current form, the platform will focus on creating and curating content to bring fans close to the game however they choose, with significant expansion planned into the future.
KEEPUP will feature compelling content from the best of the A-Leagues, European and world football, the Socceroos and Matildas, NPL, and FFA Cup. A-League clubs’ content hubs will also be integrated onto the platform to ensure fans are offered the most comprehensive football resource available in Australia.
“KEEPUP is a football platform, built by football people for football fans and which delivers a unique experience and provides a central source of news and features to unite the currently fragmented football market. Our digital-first strategy creates the opportunity for our fans to experience what’s happening in the world of football, both on and off the pitch,” said Ant Hearne, Chief Commercial Officer, APL.
KEEPUP will continue to evolve through the season as it adds layers of dedicated coverage, augmented by significant tie-ups with domestic and international content providers.
KEEPUP has already assembled an unprecedented array of voices to tell unique and powerful stories about football in Australia and around the world. The site and app will provide insights, in-depth features and analysis on games, transfer news, as well as stories on culture and football identities from a team of football journalists on staff led by Richard Bayliss, Director of Content.
APL will also feature commentary from some of Australia’s football elite including Premier League great Mark Bosnich, Matildas legend Melissa Barbieri and Socceroos captain Matt Leckie.
“And this is just the beginning. We have a bold plan to evolve KEEPUP into an unparalleled global digital hub, expanding functionality beyond a content base to include gamification, e-Commerce, ticketing, second screen live stadium experiences and loyalty programs,” continued Hearne.
Future phases of development also include engagement with Australian grassroots football players via digital products and services designed to improve their football experience, to ensure every fan can enjoy the football in the way they choose.