A-Leagues launch new digital hub for football

The Australian Professional Leagues (APL), the entity charged with growing the professional football leagues in Australia, has unveiled its unique digital platform KEEPUP in an effort to unite football fans on and off the pitch.

Featuring football content from around the world, the platform aims to broaden and enhance the fan experience by connecting A-Leagues fans and international competition fans in one place.

The KEEPUP digital platform and data infrastructure, which launched today, represents a major investment in football in Australia. It is currently available as a website or app on both IOS and Android.

In its current form, the platform will focus on creating and curating content to bring fans close to the game however they choose, with significant expansion planned into the future.

KEEPUP will feature compelling content from the best of the A-Leagues, European and world football, the Socceroos and Matildas, NPL, and FFA Cup. A-League clubs’ content hubs will also be integrated onto the platform to ensure fans are offered the most comprehensive football resource available in Australia.

“KEEPUP is a football platform, built by football people for football fans and which delivers a unique experience and provides a central source of news and features to unite the currently fragmented football market. Our digital-first strategy creates the opportunity for our fans to experience what’s happening in the world of football, both on and off the pitch,” said Ant Hearne, Chief Commercial Officer, APL.

KEEPUP will continue to evolve through the season as it adds layers of dedicated coverage, augmented by significant tie-ups with domestic and international content providers.

KEEPUP has already assembled an unprecedented array of voices to tell unique and powerful stories about football in Australia and around the world. The site and app will provide insights, in-depth features and analysis on games, transfer news, as well as stories on culture and football identities from a team of football journalists on staff led by Richard Bayliss, Director of Content.

APL will also feature commentary from some of Australia’s football elite including Premier League great Mark Bosnich, Matildas legend Melissa Barbieri and Socceroos captain Matt Leckie.

“And this is just the beginning. We have a bold plan to evolve KEEPUP into an unparalleled global digital hub, expanding functionality beyond a content base to include gamification, e-Commerce, ticketing, second screen live stadium experiences and loyalty programs,” continued Hearne.

Future phases of development also include engagement with Australian grassroots football players via digital products and services designed to improve their football experience, to ensure every fan can enjoy the football in the way they choose.

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Western United Teams Up with Rebuild Health and Performance

United Rebuild

Western United has welcomed Rebuild Health and Performance as the club’s Official Physiotherapy Partner for the 2025 Junior Boys National Premier League (JBNPL) season.

Through the partnership, Rebuild will form an integral role in Western United Junior Academy’s physical health and performance. For three nights a week, junior players will spend time with Rebuild physiotherapists at training, as well as on matchdays.

Additionally, junior players will receive 20% discounts off of physiotherapy services, and strength and conditioning gym memberships.

The Rebuild team will be led by sitting Western United Men’s strength coach Louis Mezza, and former Western United Woman’s Head of Performance George Mcheileh. Together they will work in tandem with Western United Academy staff and coaches to help care and develop Western United’s young talents safely.

Western United Academy Director, Anthony Frost detailed his optimism for partnering with Rebuild.

“We are excited by the prospect of working with the staff at Rebuild to help our players physical development and wellbeing in 2025. The quality of care and experience that Rebuild’s staff can provide ensures we are able to offer the very best to our Western United Academy players.

“What is so reassuring is that there is clear alignment between the club and Rebuild to ensure the we are recognised as one of the most progressive and effective football academies in the country.

“This partnership reinforces our commitment to our vision and will look forward to seeing our athletes flourish with Rebuild’s support.”

Director of Rebuild Health & Performance, George Mcheileh outlined what Rebuild would deliver to Western United as a part of the collaboration.

“A partnership opportunity with Western United Football Club to provide our services presents an exciting chance to enhance athlete wellness and physical development.

“By integrating specialized physiotherapy into the club’s training regimen, we can address injury prevention, rehabilitation, and overall physical conditioning. Our experienced physiotherapists would work closely with coaching staff to create tailored treatment plans, ensuring players receive the best care possible while optimizing their readiness for competition.

“This collaboration aligns with Western United’s vision of athlete development, and we are excited to give the Junior Academy players every opportunity to flourish and be successful.”

Through the partnership, Rebuild will receive prominent advertisement on the lower back of Junior Academy kits, in addition to game day LED signage across A-League Men’s and Woman’s home matches.

Driving Health Forward: Melbourne Victory partners with Hydrodol

Melbourne Victory has celebrated a new partnership with Australian wellness brand, Hydrodol. The deal will see both parties collaborate for the rest of the 2024/25 A-Leagues season.

Hydrodol is a significant supplements provider across Australia, New Zealand the Asia Pacific, supplying customers with cutting edge products tailored to assist with hydration and a range of other health concerns.

Together, Melbourne Victory and Hydrodol will join their philosophies of driving health and fitness forward in order to bring attention to healthy living practices among the Australian football community.

Melbourne Victory Managing Director, Caroline Carnegie, expressed admiration for the partnership.

“We are delighted to welcome Hydrodol to the Melbourne Victory family,” she said in a press release.

“This partnership reflects a shared vision of supporting individuals to perform at their best whether they’re on the pitch, in the stands, or in their daily lives. Together, we aim to provide meaningful benefits to our fans, players, and the broader Victory community.”

Hydrodol Marketing Manager, Jenn Leung, echoed Carnegie’s applause.

‘Hydrodol is passionate about empowering people to feel their best, whether they’re elite athletes or everyday Australians,” she said via press release.

“Partnering with Melbourne Victory, Australia’s biggest football club allows us to connect with a vibrant community that values health, performance, and well-being.”

Melbourne Victory Director of Football, John Didulica, outlined the significance of the club’s collaboration with Hydrodol in a press release.

“To lead successful football programs, it is essential that we look to partner with companies like Hydrodol, who can help maintain and improve our players’ recovery from the demands of professional football and readiness to compete each week,” he said via press release.

For the remaining games of the 2024/25 season, fans and spectators will be able to see Hydrodol advertisement material at the Home of the Matilda’s and AAMI Park, as both Melbourne Victory and Hydrodol work to bolster the health and wellbeing of the community.

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