A review of Football Belongs – Australia’s football history

Football Belongs is an exploration into the passion of the people who make up the World Game within Australia. Featuring interviews with football aficionados, players and coaches, the documentary is an excellent reminder of how the immigrant communities have contributed to the success and survival of football in Australia, but also to the national identity as well.

The strength of the documentary lays in its vast catalogue of interviews. Countless legends of the game describe how football clubs and the communities that underpin them have contributed to their lives. The insight from these interviews – over 150 in total – reveal how these football clubs became bastions of their respective ethnic communities. “It’s not about football, it’s about getting people together” is the quote that most perfectly encapsulates the heart of this film.

One of the greatest successes of Football Belongs is its authenticity. Anybody who has spent time around a football club in Australia, particularly any ethnic club, will feel instant nostalgia. The culture these clubs create, the memories they form, and the players they develop can’t be ignored. Nobody ever forgets the feasts these football clubs put on after (and during) a game.

Rarely will you see a production on Australian football that has so much respect for the rich achievements of Australian football pre-2006 World Cup. From coaches and players from Australia’s first-ever World Cup in 1974 to mainstays from clubs that haven’t been on the national stage since the National Soccer League, the documentary shows reverence to an often-overlooked history.

A common sentiment from the countless people interviewed is that their lives would not have been as rich, or their careers as successful, without the clubs that form the Australian football community. Socceroos coach Graham Arnold talks about the impact that Sydney United, and its Croatian community, had on him after the loss of his mother. Mark Bresciano, John Aloisi, and Sasa Ognenovski – great servants to the game in Australia – discuss their upbringing in the game and the careers that followed. Others describe how football allowed them to experience different cultures and experiences, for their betterment.

While watching Football Belongs, it was an ecstatic surprise to see a young Jackson Irvine scoring goals for Ringwood City, wearing the same kit that I played in as a 13-year-old boy. Seeing a club I spent so many hours of my formative years at, having played there from under 14s through to the senior team, in such an important time of Australian football history was a beautiful moment.

One of its most impactful moments comes in the finale, when Indigenous footballer and artist John Moriarty is interviewed. He describes how he was accepted through football in a point in history where he had no rights in his own country, after experiencing the direct impacts of being a part of the Stolen Generation. The filmmakers have gone to great lengths to highlight the multiculturalism that sustains the world game in Australia.

This review barely covers the countless number of interviews within Football Belongs. The team behind it has delved deep into footballing history while highlighting the roots that were formed in the past that remain today. Football Belongs is a love letter to the multiculturalism that has helped not just the world game, but Australia as a whole. It is without doubt essential viewing for those who love football, and it is truly a part of Australian footballing history.

Football Belongs can be viewed on Optus Sport. You can also read more about the making of the documentary here.

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Victorian Labor commits $500,000 to Thornbury Football Facility as State Election Advocacy Intensifies

The Victorian Labor Party has confirmed $500,000 in 2026-27 State Budget funding to upgrade facilities at Mayer Park in Thornbury, with Northcote MP Kat Theophanous joining Darebin United juniors for a training session earlier this month to mark the commitment. The funding follows a public campaign by Football Victoria highlighting the ground’s deteriorating conditions, and lands within an escalating advocacy effort by the sport ahead of the next Victorian election.

The money will go toward upgrading the playing surface and planning a new pavilion at a ground that has received no infrastructure investment in over a decade, according to Football Victoria, despite participation at Darebin United more than quadrupling in that time. The club fielded five teams in 2021. It now fields more than 20, with over 300 players including more than 130 children under 12 and over 70 female players.

That growth has collided directly with the limits of the ground itself. Mayer Park has no drainage and no synthetic surface, and Football Victoria reported that Darebin United lost 23 training sessions in 2024 alone due to unsafe, waterlogged conditions. Club President Michael Slaughter described a pitch that was uneven and at times dangerous, particularly for junior and female players.

“I have been there for six years, and the club is at a stage now that we need something new,” Slaughter said in comments to Football Victoria earlier this year. “There’s only so many training sessions you can cancel, and then there’s the cost of finding alternative grounds indoors or outdoors, which isn’t ideal.”

A campaign that found its target

Football Victoria published a dedicated article in March calling on Darebin City Council to urgently prioritise redevelopment of Mayer Park, explicitly linking the club’s case to its broader Level the Playing Field campaign. Three months later, the funding arrived, not from council, but from the state government, attached to the local member’s name and delivered with a photo opportunity on the training pitch.

A club’s need becomes visible through governing body advocacy, a local member adopts the cause, and the funding is announced as a direct response to community need rather than as a line item in a broader budget process. Theophanous’s own account of the announcement makes the local framing explicit, describing the investment alongside free public transport, school upgrades and registration discounts as part of what she has billed as “easier, safer and more affordable” support for Northcote.

“Community sporting clubs bring Northcote locals together,” Theophanous said in her budget statement. “Through our Get Active Kids voucher program, we’re making sure the cost of fees and equipment doesn’t keep kids from playing the sport they love. And we’re also investing to make local clubs even stronger.”

Earlier this year, Avondale FC secured $500,000 for lighting at Avenger Park and Hume City FC received $250,000 for upgrades at Nasiol Stadium, both delivered through the same budget cycle and both paired with local member announcements. Mayer Park follows the same pipeline, a state government commitment, a local seat, a community club whose growth has outpaced its facilities, and a governing body using the win as evidence in a larger campaign.

The equity dimension

What distinguishes the Mayer Park case is the explicit role gender and accessibility played in Football Victoria’s advocacy. The governing body noted that unsafe pitch conditions were particularly dangerous for junior and female players, and highlighted that Darebin United maintains 40% female representation on its committee with seven female coaches, alongside its status as one of Darebin’s first 2-Star Club Changer accredited clubs, a Football Victoria program recognising clubs that actively remove barriers to female participation.

A club building one of the more credible female participation pathways in the municipality was, until this announcement, doing so on a ground its own administrators described as unsafe. Infrastructure investment of this kind does not simply improve playing conditions. It determines whether programs explicitly designed to grow women’s and girls’ football can function as intended, or whether they remain constrained by the same ageing facilities that have shaped community football for a decade.

What it means for the campaign ahead

Football Victoria has framed the Mayer Park outcome as one data point within its Level the Playing Field campaign, which continues to call for more equitable government investment in football relative to other codes. The organisation has indicated further football-related announcements are expected from the 2026-27 Victorian State Budget, with the upcoming state election positioned as the decisive moment for the sport’s broader infrastructure future.

For Slaughter, the immediate outcome is more concrete. “The funding is extremely important,” he said. “It allows us to deliver our football program and to grow. This will give them a place to come, to have fun and to enjoy their soccer”.

Whether that template, governing body advocacy, local political adoption, budget announcement, repeats consistently enough to address the scale of Victoria’s grassroots facilities gap remains the open question Football Victoria’s campaign is designed to keep in front of both major parties as the election approaches.

World Cup betting boom presents billion-dollar opportunity, and a growing dilemma, for Australian football

The 2026 FIFA World Cup is expected to become the biggest betting event in sporting history, with more than US$50 billion ($76 billion AUD) expected to be wagered globally across the tournament.

Financial services firm Macquarie estimates around US$500 million will be bet on each match, eclipsing the estimated US$35 billion wagered during the Qatar 2022 World Cup. The jump is driven by the tournament’s expansion from 32 to 48 teams and from 64 to 104 matches, alongside the rapid growth of legal sports betting markets in North America.

While much of the attention has focused on the sheer scale of betting turnover, the figures also underline football’s commercial importance to Australia’s wagering industry.

The World Cup has long been one of the country’s biggest betting events, sitting alongside the Melbourne Cup, AFL Grand Final and State of Origin. With Australia qualifying once again and attracting strong national interest, bookmakers have invested heavily in marketing campaigns designed around football’s month-long global spectacle.

TAB recently launched its nationwide “The Cup at TAB” campaign, positioning venues across Australia as communal destinations to watch World Cup matches, backed by research suggesting 61% of Australians prefer experiencing the tournament with others.

Sportsbet has also rolled out a major World Cup advertising campaign built around football’s global appeal, highlighting just how commercially valuable the tournament has become for Australia’s betting operators.

What about Australian Football?

Unlike Europe’s major leagues, Australian football still relies heavily on sponsorship and broadcast revenue to grow participation, develop professional competitions and improve fan engagement. The increased commercial attention generated during a World Cup inevitably benefits broadcasters, venues, hospitality businesses and wagering companies looking to capitalise on football’s largest audience.

SBS has introduced in-game advertising during FIFA’s mandated hydration breaks for the first time at a World Cup, creating additional commercial inventory during live broadcasts while maintaining uninterrupted match coverage.

Yet football’s commercial success arrives amid mounting political pressure over gambling advertising.

The Albanese Government has proposed significant restrictions on gambling promotions, including banning betting advertisements during most live sport before 8.30pm, prohibiting gambling branding at sporting venues and preventing athletes and celebrities from promoting wagering products. While described as Australia’s biggest gambling advertising reforms to date, critics argue the measures still leave significant loopholes.

What does it mean for football?

As betting companies spend millions attaching themselves to the World Cup, gambling harm advocates argue football’s biggest event also becomes one of the industry’s most effective customer acquisition tools.

Macquarie analysts have warned bookmakers face an additional challenge beyond simply attracting World Cup punters. The industry’s long-term profitability depends on converting casual tournament bettors into year-round customers across football, racing and other sports, as well as higher-margin casino products.

That concern has been repeated by gambling reform organisations, which argue global football tournaments expose younger audiences and first-time bettors to increasingly sophisticated wagering products.

For Australian football administrators, the issue reflects a broader commercial balancing act.

The sport continues to chase greater investment to compete with the AFL and NRL for fans, sponsors and media attention. World Cups generate unprecedented engagement, creating opportunities for broadcasters, pubs, clubs, hospitality operators and betting companies alike.

However, as governments tighten gambling regulations and public scrutiny intensifies, football’s commercial ecosystem may also need to evolve. The 2026 World Cup demonstrates football’s extraordinary economic power beyond ticket sales and broadcasting rights. Billions of dollars will flow through betting markets over the next month, reinforcing football as one of the world’s most commercially valuable sports.

For Australia, the challenge is ensuring that the business generated by football strengthens the game itself, rather than simply enriching industries that surround it.

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