Japanese energy company ENEOS have been announced as the new Official Motor Oil Partner of historic Serie A side AC Milan in a multi-year deal.
The decision to partner with a world-renowned and successful major football club like AC Milan is a testament to ENEOS’ strong belief in investing heavily in developing sales of its premium motor oil products in Europe, who have done so in the continent for more than 10 years.
AC Milan and ENEOS will join hands in a collaboration dedicated to energy, innovation, performance and passion – all attributes that both brands have in common and that can be recognised in all aspects of their excellent achievements in their respective fields.
AC Milian Chief Revenue Officer Casper Stylsvig acknowledged that the partnership with ENEOS aligned with AC Milan’s strategic vision.
“Energy and Innovation are the two key words for this partnership. The ENEOS brand symbolises among others Energy and Innovation and those two words summarise perfectly what AC Milan is all about on the off the pitch,” he said.
“In fact, whilst off the pitch we pride ourselves in being one of the most innovative football clubs, always paying attention to the latest trends, on the pitch our players, both of our men’s and women’s team, play every single game with energy, always striving for success.
“We are truly proud to welcome ENEOS to our family of partners.”
Managing Director of ENEOS Europe, Mr. Shinji Oka, expressed great satisfaction upon the announcement of the partnership.
“ENEOS has always been active in supporting sports through sponsorships. We have seen partnerships in motorsports, basketball and other football clubs, but we believe this partnership represents a big leap for us,” he said.
“Partnering with a Club that has made the history of football in Italy, Europe and across the globe will make ENEOS popular among all European football fans, reaching a wider audience and enhancing our brand awareness.
“We are very happy that ENEOS and AC Milan can begin together this new journey, as a winning formation.”