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Homegrown Australian Adam Centofanti: From NPL to coaching in MLS

Adam Centofanti Profile

Adam Centofanti’s insight into the contemporary Australian football landscape is unique to say the least. As a player, Centofanti spent time across the Victorian NPL with the likes of Dandenong Thunder and Hume City, learning plenty along the way to apply to his endeavours as a performance/strength and conditioning coach which ran parallel to his playing career.

As a qualified coach, Centofanti’s passion for the game has led him on a coaching journey which has seen him work his way to Major League Soccer side Houston Dynamo, with a stopover at Melbourne City during their transition as the Melbourne Heart into becoming the super club they are today.

Currently, Centofanti’s role as the Head of Academy Strength & Conditioning with the Dynamo sees him predominantly working with the U-23s and U-17s squad, a position that has given him a direct lens onto the league which has produced the likes of RB Leipzig’s Tyler Adams and Manchester City’s Zach Steffen.

To start things off, what drew you to the sports science side of football?

Adam Centofanti: I think the original thing that drew me to the sports science side of the game is just my love for working hard, training hard and the intensity of the game. And as a player – when I was younger – I always wanted to compete at the highest level I could. And to do that I thought the only way was through fitness, so I began to love that side of the game.

Ultimately, as a player, it didn’t work out for whatever reason, but you meet some people along the way and in particular for me, it was a mentor named Loris Bertolacci who got me into the sports science world. [With him] I was able to experience working with athletes and exposure to a professional football team for the first time, Melbourne Heart.

From being at Melbourne Heart and then Melbourne City, how did you end up making your way to the Houston Dynamo?

Adam Centofanti: Obviously I started at Melbourne Heart, but then they became Melbourne City and I was able to get a job as a Community Development Coordinator. So, basically, I would go out and coach kids at schools, which was sort of my foot in the door to getting paid by a professional team. At the same time, I had been volunteering my time for many years to the sports science department of the youth team.

So, it was many long hours, but it was something I knew I had to do. Because it was something where you had to commit to doing what you actually want to do long-term and fortunately, I was given a role at Melbourne City. I then spent a good part of five to six years there plying my trade, and ultimately there was an opportunity [at the Dynamo]. I had a contact at Houston through my current colleague Alex Calder, who is another Australian performance coach, and went through the interview process and got the role that way.

I did notice that there are a lot of Australians that have worked as physios, sports scientists and strength & conditioning coaches overseas over the past few years. Why do you think this area of Australian football is growing so well?

Adam Centofanti: I think across the world Australians are quite respected in the performance side of things. It’s definitely something I noticed when I first got to America, they just thought that Australians must be good at strength and conditioning. Obviously, that’s also down to the people who came before us, the big names of Darren Burgess and Phil Coles, guys that have been in the game for a long time and have set the premise for what Australians are all about.

If you look at the players we’ve produced in our nation in the past, from a conditioning standpoint they were excellent. And they all played in the top divisions. So, we sort of started to earn this reputation of being a fit country who work hard, which makes it positive for people like myself when they do come to an overseas team as you’re respected from the get-go in that regard.

As you mentioned, in addition to working in the sports science area of football you have played the game yourself, representing the likes of Bulleen Lions, Hume City and Dandenong Thunder. What did you learn from playing the game yourself that you have taken into your strength and conditioning work?

Adam Centofanti: The first thing I’ll say is playing the game can’t help you enough in this type of role whether it was at a good or okay level, the experience of playing gives you great insight into what is required physically and mentally to perform. Knowing what it feels like to be a player is important from a communication point of view, but then also now your understanding of the game is better. So, you can apply best practice to drills and you can talk to coaches in a certain way that maybe other people who haven’t played the game.

As well as that, for me, I was always extremely competitive and intense as a player and I’ve become that type of coach, which is sort of a stereotype for a conditioning coach but if you’ve got that edge and drive about you, it does brush off on the players.

Football – and the world today – is completely different to where it was 10, 20 and even 30 years ago. Why has sports science become such a pivotal part of football around the world?

Adam Centofanti: The main thing is the game is obviously faster, the players are fitter and stronger, the style of play has changed as well. We’re seeing a lot more pressing teams, which from an intensity standpoint means it’s gone to another level, meaning that the preparation for these players needs to be at an even higher level to ensure you can keep them on the field [for longer].

As well as this, due to advances in science these types of positions are becoming part of general practice in football clubs. So, now it’s baseline standards to have these people to help the environment. It’s reached a point where now you see performance staff and technical staff collaborating as one team, and it’s not so much a hierarchy where the coach dictates everything.

Centofanti coaching

In terms of working to circumvent injuries, what is the methodology behind that?

Adam Centofanti: In terms of injuries, programs are designed in such a way to address all the potential issues in the gym and on pitch before they happen with the hope that we can get guys to a higher level physically and increase their robustness.

We’re training guys to match the high standards of modern football so that these issues don’t occur. Which is why I think the mentality needs to be – especially with the youth players – get them to a level of conditioning where you can throw a whole lot at them. We’ll do things where we’re testing players physically and mentally to the point where we’re potentially red-lining them, but it’s an important part of development having the body exposed to those kinds of demands. [It means that] when they’re asked to do it in a game, multiple times a week potentially, they can tolerate it.

You obviously spent time working with Melbourne City in the A-League, who have developed into the powerhouse side they are in the A-League today. What was it like being in that environment as its facilities and infrastructure were being built to the standard they are at today?

Adam Centofanti: The Melbourne City experience was absolutely amazing, first and foremost. Seeing the club transform from what I saw at Melbourne Heart days to where it is now is day and night. I remember [at the Heart] doing gym sessions with my ex-colleague Raffaele Napoli on the field with bands and tying them up against a fence because that was the best gym that we could provide. To the point where, just before I left, you’ve got two world class gyms and top-level fields that are hard to come by anywhere in the world.

So, the transformation was remarkable. But I think the biggest thing about the Melbourne City development was that not only did the facilities improve overtime and obviously the team got better, but the technical staff and performance staff were just top-level practitioners. So, that is a club that is not only evolving from a logistical standpoint, but the quality of the individuals they’ve hired to fill certain roles has been exceptional.

What was the transition like between working with Melbourne City and Houston Dynamo?

Adam Centofanti: It was a really interesting experience at the beginning because I was heading into a role that was brand-new. So, it was very much a blank canvas to create processes, new standards, education around how we train and why we train – whereas all that was established already in Melbourne. So, I found early on that it was an educational experience to get my point across about why we do certain things and why this can improve the level of the players.

The best thing about Houston since I’ve been here has been the exceptional buy-in from day one. They’ve been very open to ideas and it does come from the fact that Melbourne City and City Football Group is a respected entity. So, going into it they already respected what I was going to talk about, which made the transition a lot easier in terms of implementing similar ideas that I had done in the past into a new environment with a completely different cohort of players. This was a cohort of players who, unlike in Melbourne, had minimal experience in any sort of hard conditioning or gym. Another major positive I noticed very early was the hunger of the players to work. Coming from a range of backgrounds, football means the absolute world to them, so the players were more than willing to put in the hard work to improve.

The first 6-12 months were about education and exposure to the different types of training that we were going to do for years to come. Fast-forward to now, the players are at a very good level and are able to do everything that I’ve seen players do in the past. So, it’s been a really good evolution in my time here.

Will Melbourne City eventually move all of their games to the south east?

Melbourne City were the benchmark in the A-League last season, lifting the Premiers Plate in May and eventually the Championship in late June.

It was their first taste of A-League success after years of hard work on and off the pitch.

The club has invested heavily since City Football Group (CFG) took over the Melbourne Heart in 2014, initially building a $15 million City Football Academy in Bundoora, in the city’s north, which has housed the club for the past few years.

In what seems like a strategic investment however, the club revealed late last year that they will move from their Bundoora headquarters and relocate to Casey Fields in Melbourne’s south east.

Earlier this month, the club announced construction had begun on the new elite City Football Academy facility within the 84-hectare Casey Fields Sporting Precinct.

“The first stage of construction includes the central elite training pitch, with its 115m x 115m hybrid grass surface, and is due for completion by the end of 2021. The new pitch is adjacent to the site’s existing four full-sized pitches – one grass and three synthetic – which will be primarily used by the Club’s Academy teams and for City in the Community programs, as well as for City of Casey school and club programs.

“The next stage of construction will see the development of Melbourne City’s new two-storey administration and high-performance building at Casey Fields, currently in detailed design phase. Construction on that phase of the facility is due to commence in the coming months, with completion estimated for mid-2022,” a Melbourne City FC statement read.

Stage three of construction will look to implement a 4000-capacity mini stadium in a significant space in the precinct.

With the club’s A-League players to officially begin training in the facility in August, recent developments in regards to the possibility of a 15,000-capacity stadium in Dandenong may see the end of the team playing all of their games at AAMI Park, in the years to come.

The Victorian Government has already pledged $100,000 in funding for a feasibility review and development of a business case to build the 15,000-seat boutique stadium, with the City of Greater Dandenong also set to match that contribution.

According to Cranbourne Star News, The Greater Dandenong Council is lobbying for $110 million to build the stadium, which will also host festivals, concerts, rugby matches, alongside hosting future Melbourne City games.

While of course at this stage there is no guarantee the stadium will be built, Melbourne City head honchos may have to grapple with the idea of permanently leaving AAMI Park behind, the stadium they have hosted games at since their inception.

With Victory ditching their deal with Marvel Stadium to move all their games back to AAMI Park next season and Western United set to play the majority of their games at AAMI for at least the next two seasons, the 30,000-capacity rectangular stadium is not short of regular football content.

If the proposed stadium does get the go-ahead, City may look to move all of their home matches to Dandenong, and alongside their new academy location, this can prove to be beneficial in establishing a clear geographic identity.

They will have a stronger presence in the local areas and will have the chance to better connect with the local football community and grow their membership base.

City should also still have a reasonable chunk of members who live in the south and south eastern suburbs of Melbourne, with a report from 2018 stating 28% of their members came from those areas.

Adversely, a move away from AAMI Park has the possibility to alienate members and fans who may not want to travel to the proposed stadium for reasons such as proximity.

Sharing the home games between the stadiums could be a viable option, but also brings on the challenge of not having a singular home ground, as well as match scheduling conflicts.

A big call from City administrators may need to be made in the end and not all members and fans will be pleased.

Knights Stadium: More than just a home ground

Knights Stadium is one of the most iconic venues in Australian football – for many it is more than just a stadium.

The ground was built in 1989 with storied history. Melbourne Knights, formerly known as Melbourne Croatia SC, were two-time National Soccer League (NSL) champions and four-time minor premiers at the ground during the 1990s.

The Mark Viduka Stand can seat up to 3,000 people, while another 12,000 can stand around the pitch. The ground represents the largest football-only sporting ground in the state of Victoria – testament to the history and strength of Melbourne Knights FC.

Knights Stadium in 2002 with the Mark Viduka Stand.

Former Melbourne Knights president Andelko Cimera says he was part of the club while Knights Stadium was becoming a reality.

“We were playing at the old number two pitch at Olympic Park, where the dog track was, and that was virtually our home. We were looking for alternatives and a couple of properties came up – a drive-in in Altona and a drive-in at North Sunshine,” he said.

“We settled on Sunshine because it was a little bit cheaper. I think we paid $180,000 at that time in 1984. 12 months later we started developing the stadium.”

Melbourne Croatia at the time tried to secure the rights to play at Heidelberg United’s home ground Olympic Park and several other venues, before a decade-long donation drive allowed them to raise the money to purchase the land and develop a facility at the current site of Somers Street.

94/95 NSL champions

Melbourne Knights FC President Pave Jusup says that much of his childhood was spent at Knights Stadium.

“We only saw the stadium for games. We would always strive to go there, and sometimes the juniors would have an important game that’d let us on the second ground, even the main ground,” he said.

“If you walked into the wrong part of the ground the groundskeeper would grab you and make you be a ball boy, and you’d get a hotdog and drink after the game. It was a whole childhood for a lot of us.”

Jusup adds that Melbourne Knights and the stadium serve as a key pillar within the Croatian community.

“There are a lot of memories that have been created there. A lot of people are tied to the physical place and it is a hub of the Croatian community along with the Croatian club in Footscray and the original Croatian church in Clifton Hill. We are the three constant and long-term fixtures in the community,” he said.

Cimera explains that there were both positives and negatives towards the stadium being community ran and operated.

“There were advantages and disadvantages. It was our property, it was our ground. It was up to us whether it was Sunday night, Saturday afternoon, or Friday night game. It was always available to us,” he said.

“The disadvantages were that everything was up to us. The maintenance of the ground was up to us. The facility became a burden to the Croatian community, which involved all our payments, all our rates which were paid for by the community.”


Both Jusup and Cimera agree that the biggest games were always against South Melbourne.

“It became a fortress for us in the 90s. It was difficult to take points away from our ground for teams,” Cimera said.

“I think our record crowd was when Hadjuk Split was here, that was close to 15,000. I remember when we played South Melbourne we had 12,000 people. The games between South Melbourne and us were always the biggest crowds.”

During the 2000 National Soccer League season, over 11,000 people descended upon Knights Stadium to watch Melbourne Croatia vs South Melbourne Hellas.

“Around 2001, they were top of the table and unbeaten, while we were mid to low-end of the table. We beat them 4-0. That is one game that sticks out in my mind,” Jusup said.

For both Cimera and Jusup, they acknowledge that the supporters and members of Melbourne Knights want to see Knights Stadium and the club feature in a second division.

“It’s not only the Melbourne Knights. It’s the juniors too because they can have a career path. Right now they can’t see a career path. Without promotion and relegation, it makes it very difficult,” Cimera said.

“We’ve got a lot of latent fans who are disappointed in the situation we find ourselves in. There are a lot of people who would put their hands up and into their pockets to help propel the club if given the opportunity. We’ve gone through a period of consolidation, but there’s a new generation of people who want to propel the club into the limelight as their parents and grandparents did,” Jusup said.

If the opportunity to join a second division does arise for Melbourne Knights, then their home ground won’t look out of place on the national stage.

A telling contribution: The rise of Preston Lions under Zak Gruevski

At BT Connor Reserve, home of Preston Lions, it has not been an uncommon sight to see over 2,000 people in the stands supporting their team.

It is a typically frosty winter’s night in Melbourne on Friday, July 9.

The famous Preston Lions Football Club and its hordes of support are preparing to welcome Nunawading FC.

For the vast majority of clubs playing in the various National Premier Leagues Victoria divisions, the recent easing of Victorian Government restrictions allowing up to 1,000 spectators at games would allow them to operate matchday with minimal restrictions and fuss. Not Preston.

At BT Connor Reserve, it has not been an uncommon sight to see more than 2,000 people in the stands supporting their team.

With a spectator cap of 1,000, the Lions have needed to meticulously manage the gate, ensuring sponsors, members, spectators, players and officials check-in upon entry.

It is an administrative hassle, but it is a stark reminder of just how far Preston has come.

For that reason, the night is full of mixed emotions for outgoing Club President, Zak Gruevski.

Having announced the end of his presidency at the club – a reign that lasted over seven years – it provides an opportunity to reflect on just how far the club has come, as well as the important strides forward the Lions still hope to make.

“Like most, I didn’t go to President’s school,” Gruevski said.

“The journey really started from a call out to the community to say that Preston was in some deep trouble.

“At the time, they really weren’t that far off putting the padlock on the front gate and sadly saying goodbye to an iconic club.”

Towards the back end of 2013, Preston was a world away from the relative heights it enjoys now.

Ladened with over $200,000 in debt, mainly to the Australian Tax Office, undermined by terrible infrastructure and suffering from the consequential lack of juniors at the club, the glory days of Victorian Premier League success in 2007 felt like an age ago, much less the golden era of the National Soccer League in the 80s and early 90s.

Prior to his own presidency, Gruevski – who before becoming President of Preston served on the board of Football Victoria – explained that the work of his predecessor, Zoran Trajceski, was crucial to giving the club something of a blank slate to build from.

“Zoran was a bit of a figurehead. He galvanized a number of people behind him to say, ‘hey, let’s not allow our club to fall by the wayside,’” he said.

“That took us to a position where there was a fundraising sub-committee established and they set out to clear the club’s debt.

“My brother was heavily involved in that group, and he’d often ask why I was on the Federation board, however for me that was a great learning experience and helped me understand the business of football and how it works as an administrator.

“I was a lifelong supporter of Preston and I always remembered going to the games as a kid and I now found myself in a position where I was able to give a bit back to the club from a time perspective.

“So I joined the committee that year.”

In 2014, the club was able to announce that it had cleared its debt with the ATO and at the end of that year, Trajceski stepped down handing the reins over to Gruevski and a new committee.

With a new committee elected at the 2014 Annual General Meeting, Gruevski took on the role of Presidency with gusto, seeing the election of a new breed of committee for the club as the perfect opportunity to try and start fresh.

One of the first issues he wanted to tackle was the ‘seniors-first’ mentality.

“The senior men’s side are the flagship team, but they’re only one team of 23 or 25 or however many teams we’re fielding in any given year,” Gruevski said.

“Whilst they’re important, there’s a broader picture about the club and we’ve had some great kids and great women who have come through our club.

“When we took over, we literally only had 35 kids registered at the club making up three junior teams.

“The facilities were poor… we had two half pitches of lighting for our juniors, the lighting on the main pitch was disgusting to the point it was dangerous for the players even for training.

“Why would anyone want to come to the club?”

As a committee member first and then a President, Gruevski admitted that at times it was hard to look any more than one year ahead.

Many of those first years were simply just about surviving, being competitive on the pitch from a senior’s perspective and just battling through.

However, with the debt cleared and some breathing space achieved, Gruevski wanted to begin looking beyond the short-term fixes.

“With this new committee and the assistance of some trusted advisors, we wanted to stabilize and formulate a five-year plan for 2015-2020 to set the tone for where we wanted to go.”

And the plan centred around one keyword – hope.

“We wanted to give people hope,” he said.

“And we knew we could only do that by doing three things. One, we needed to bring people with professional skillsets to the club. We had to demonstrate to our sponsors, members, players and supporters that we had and were bringing quality people to the club.

“Secondly, we had to address the mistrust. We had to establish trust and transparency and for us was key.

“From that first AGM, it was important to us to be able to say to our members, ‘look, here are our books, this is what we’ve inherited, and this is the reality.’ We got the books audited and we invited any question anyone wanted to ask.

“And thirdly, we had to have a plan. It wasn’t good enough to say here’s a problem and ask members how we should fix it. We had to show them that we were working on solutions.

“That helped to show that we had integrity and helped to build that reputation and that trust again, and I think we’ve been able to sustain that over a number of years.”

The five-year plan for Preston wanted to inspire hope in its supporter base, and it did so by focusing on three key pillars – Facilities, Community and Communication.

Gruevski encouraged open communication between him, his committee and Preston’s members & supporters.

“In the first year or so it was a lot of just listening to people. I’m happy to hear anyone’s views,” he said.

“But if there was one thing that frustrated me, it was the negativity. I used to tell people, ‘I know the history, I know where we’re coming from isn’t great.’

“But for me, it was about where can we go? Any time someone told me something negative, I’d ask them to think about something positive that they could think about, or to give me an idea that they thought would make things better.

“We took all those ideas and threw them into the mix as part of formulating our plan. I wanted to treat people fairly and bring in proper governance structures and processes.”

What was clear to Gruevski, however, was that whilst communication was important, particularly in the early days, the real strides forward that needed to be made were with the former two pillars of facilities and communication.

“We saw that the facilities were poor, and we knew we wanted to be able to bring people back to the club,” he said.

“You can do that with success on the field, but the other way and the more sustainable way is to bring life to your club through the MiniRoos and juniors programs.

“We set out in year one to grow from the 35 and we grew our numbers to 80. In year two we grew to 180 and the third year we ended up with around 280 kids, which we’ve maintained and grown to almost 400 registered players between Miniroos, juniors and seniors men and women.”

As participation grew, the need for vast improvements to the facilities at BT Connor Reserve became more and more apparent.

“People didn’t want to come to the club. They’d tell us the facilities were poor, or they’d say our reputation wasn’t very good,” Gruevski recalled.

“Even me, before I was president, I wanted to bring my son to Preston when he was five or six, but the club didn’t have any programs for kids his age back then.

“He didn’t come back until he was 10 or 11.”

Gruevski adds making appointments such as junior co-ordinators and working with the City of Darebin for improved facilities was crucial.

It is in securing investment from council that Preston has really excelled in recent years.

“If you look at what they’ve invested in our facilities, it’s upwards of $5-6 million in five or six years,” he said.

“That’s gone towards new lighting, upgrades to pitches and new fencing and a new state of the art pavilion that is currently under construction. That fencing, in particular, we used to joke and say that when we got rid of the fence we got rid of the remnants of Pentridge Prison.

“The fencing was a 1.5m or 2m high. It was disgusting. How are you meant to welcome families and people to that sort of environment? It was a hangover from a previous era.”

Many might read that and wonder, how on earth has a suburban soccer club managed to win that much investment from council?

For Gruevski, the answer is simple, even if its execution is not.

“You’ve got give them a reason to invest,” he said.

“You’ve got to be able to clearly explain what your vision is, what you want to achieve.

“As a club, we engaged with blind football, the indigenous community, women’s football and we were able to demonstrate this to Council.

“We actually went to Council and our Councillors and presented our five-year plan to them. We showed them our collective – ours as a club and theirs as a Council – responsibility to our local community and improving access to sport.

“And to do that, we needed help to improve our facilities.

“You can’t ask me and my club to grow our participation base, if we don’t have anywhere to put the kids, or if it’s so dark that it’s dangerous.”

Consistent engagement was key.

“We engaged with Council officers, the CEO and Councillors because at the end of the day we needed to give them reasons to invest in our club and our sport.

“We were persistent, too. If we missed out on a grant one year, that was fine, we’d come back next year and we’d tell them again, this is what we want to do, this is why we want to do it and then we’d back that up with our numbers.

“We didn’t want to be whingers and whiners. We wanted to present professionally and I think they took notice of that approach. They wanted to work with us.”

With improved facilities and a growing junior base, Gruevski and Preston’s attention turned to on-field success, as the Lions sought to rise to a level more befitting of their historic status in the game and their growing present-day fortunes.

Of course, in the quagmire that is State League One North-West, that’s easier said than done, even with the impressive resources and support the club managed to generate.

Preston championed a proactive approach to member communication using the club’s digital channels, specifically social media, to encourage a new breed of fan to their games.

“We made a commitment to being really strong on social media,” he said.

“This was how we were going to communicate with our people. The old days of putting a story in the Macedonian newspaper were done, social media was a gamechanger for us.

“It helped us encourage people back to the club, whether it be as sponsors, as members or just to come to the odd game. The younger generation really took it on.

“These days they feel like they’re going to miss out on something if they don’t come to a game, so they would come down and come to a game.”

Even in State League One, crowds at BT Connor Reserve were often closer to 1,000 than they were to 500.

Not that it made life any easier in the division.

It took five years for Gruevski to realise his on-field vision of seeing Preston make the jump from State League One to NPL3.

The Lions finished second in the division in 2016, fourth in 2017 and missed out on promotion on the final day of the season in 2018 in front of almost 4,000 home fans, before eventually being crowned champions in 2019.

“Getting out of that league was extremely difficult,” he said.

“In some respects, we’re finding NPL3 a bit easier to manage than State One.

“When we lost that game in 2018, it brought many of us to tears. We were that close, and we lost it at the end. We had supporters at training in the lead up to that game. It was massive.

“But that disappointment was a turning point for us because it drove us to the championship in 2019.”

Gruevski makes no hesitation in crediting coach Louie Acevski for much of the on-field transformation of the club.

“He came to the club because of the vision we had and what we wanted to achieve,” Gruevski said.

“He’d just finished with Hume City, and he wasn’t interested in coaching again in a hurry. I just reached out to him and shared with him what we wanted to do, the people we had as part of our team and we were able to get him on board and that was the start of the way forward for the club on the pitch.”

And success on the park in 2019 has propelled success off it. Not even the loss of the 2020 season could slow Preston down.

With their brand new lighting on the main pitch, Preston took the decision to play home games on Friday nights at BT Connor Reserve, and their first game under lights was marked by a historic turnout.

Thousands of supporters attended the game and Gruevski was keen to note the ethnic diversity of the club’s supporter base.

“The response from day one to Friday nights has been superb,” he said.

“For the first time in several years since I’ve been involved, kids are starting to talk about the club on a Wednesday or Thursday night at training or at school about whether or not they’re going to Preston on Friday.

“We’ve connected with the broader community. Obviously, everyone knows that the club was founded and is traditionally supported by Macedonian immigrants and their families.

“But we’ve been super proud that we’ve been able to engage really well with the local community as well. We currently have 24 different nationalities at our club.

“That’s something we’re super proud of.”

As part of their registration fees, all MiniRoos and junior parents get a free season pass enabling entry to senior men’s games, which has also helped encourage greater attendance at Friday night games.

Of the thousands who attended the season opener against Melbourne City, this included more than 120 sponsors and invited guests at the club’s newly launched Preston in Business program.

On the night, they defeated Melbourne City’s academy team 2-1 in an absolute thriller.

It was the perfect debut for the club’s new sponsorship program, which has driven enormous financial support for the club.

“We really want to look at how we can help our sponsors grow as well,” he said.

“But it’s grown because sponsors have confidence in where their money is going and they know we’re creating opportunities for them as well.”

Whilst Gruevski is departing the role of President, he has been keen to impress that operationally, nothing will change.

“It’s business as usual,” he said.

“Even though I’m finishing up in this role, we have the same Treasurer (now elevated to the role of Chief Financial Officer), the Vice President [David Cvetkovski] is now the President, and co-Vice Presidents have been introduced, with the balance of the Executive Committee remaining committed as always.”

Gruevski’s role at the club will see him move onto the club’s Advisory Board, where he will champion the club’s efforts on a number of key projects including securing a junior boys NPL licence and continuing to be involved in National Second Division discussions.

“I’ve got the relationships and I’ve represented the club in these forums before, so I’m happy to continue working on anything that sees the club get stronger.

“It would be a shame for us to walk away completely from something we’ve helped build.

“We’re proud of what we’ve done, but we know there’s still a lot to be done and I’m still passionate about helping the club achieve that.”

Feature and body image credit: Matt Johnson

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