Adelaide City FC boosted by major sponsorship with Chemist Warehouse

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Image credit: Brenton Bessell

Sleeping giants of Australian football, Adelaide City FC, have secured Chemist Warehouse as its major sponsor for the upcoming 2024 NPL SA season.

City’s senior and junior playing shirts will feature the logo of the national pharmacy retailer, who are providing substantial benefits to the club’s future operations.

This includes the provision of brand-new medical equipment for each team, and the onboarding of INC Sports Nutrition, a nutrient supplier stocked exclusively by Chemist Warehouse.

INC themselves will become Adelaide City’s official nutrient provider and its senior men’s shirt sleeve sponsor for the 2024 NPL SA season.

Whilst not disclosed, this deal signifies the three-time NSL champions’ intention to return to the national stage after its unsuccessful bid in the first phase of applications for the National Second Tier (NST).

City are poised to enter the NST’s second application process – known as the Request for Proposal (RFP) phase – where demonstrating financial sustainability is key to an applicant’s success.

Also integral to the application is a sustainable development plan that guarantees the future of both the club and Football Australia’s NST vision. Adelaide City Club President, Angelo Carrozza, believes Chemist Warehouse can assist the club in this area.

“Chemist Warehouse is a household name in Australia that will help us build a stronger community, and empower us to meet our Junior Football Development objectives with a pathway to greater opportunities for our club’s future,” he said via press release.

Junior development is at the heart of the club, which has served as the breeding ground for former Socceroos Tony Vidmar and John Aloisi, as well as current national team prospect, Joe Gauci, and several A-League players.

The club is currently affiliated with Italian Serie A side, Atalanta B.C, who are providing coaching resources and training camps for City’s junior teams in a valuable international partnership.

Given the intense financial and developmental scrutiny NST applicants are placed under, Adelaide City are putting their best foot forward to ensure they are in the running for national return.

Wellington Phoenix and Gazley Motors continue partnership

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Image credit: Wellington Phoenix Instagram

Wellington Phoenix has confirmed that Gazley Motors will extend its partnership with the club for a fourth season.

Gazley is Wellington’s largest car dealership and has been servicing the local community for over 20 years.

The family-owned business has not only supported the Phoenix on the pitch but off it as well, supplying its players with premium vehicles from brands such as Mercedes-Benz, Volkswagen and Alfa Romeo.

David Dome, general manager at Wellington Phoenix, said about the extended partnership:

“Myles and his team at Gazley are passionate about supporting Wellington businesses, and they’ve been a great partner of ours for the past three seasons,” he said in a media release on the club’s website.

“Gazley are agents for some of the world’s leading vehicle brands and I know our players love driving their cars.

“We’ve already achieved a lot together and we look forward to building on our partnership in the upcoming season.”

Myles Gazley, managing director at Gazley Motors, expressed his excitement to continue with the club for a fourth season:

“In a challenging time for Wellington, the Phoenix have lit up the community and we’re extremely proud to extend our partnership for another season,” he said in a media release on the club’s website.

“Being the driving force behind this remarkable team has been a rewarding journey and we’re excited to continue supporting a club that truly embodies the passion and spirit of Wellington.”

Gazley’s logo will again appear on the right sleeve of the men’s playing kit and has already been featured in their Australia Cup tie against South Melbourne.

Wellington Phoenix already has a long list of partners based in New Zealand such as Entelar Group, Comrad and the New Zealand Campus of Innovation and Sport (NZCIS).

With the extension of Gazley Motors, the club are showing their full support for local businesses in the area and we may see more New Zealand-based partnerships along the way.

Football in New Zealand is reaching an exciting time as it continues to grow in both the men’s and women’s games.

We’ve seen the likes of Ben Old and Macey Fraser all making the move abroad and with the introduction of Auckland FC, New Zealand football fans should get excited about what lies ahead.

Brisbane Roar confirm deal with CSQ for 2024/25 season

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Image credit: Brisbane Roar website

Brisbane Roar have collaborated a new partnership with Construction Skills Queensland (CSQ), who will join the club as a Platinum Partner for the 2024/25 season.

CSQ, dedicated to training and developing the Queensland building and construction industry, is focused on inspiring the next generation to pursue careers in construction.

By partnering with Brisbane Roar, CSQ aims to engage with passionate young football fans and introduce them to the exciting opportunities within the construction industry.

This collaboration will be highlighted through CSQ’s sponsorship of the half-time heroes activation at both A-League Men’s and A-League Women’s matches.

Brisbane Roar CEO and Chairman, Kaz Patafta expressed his excitement for the future with this partnership.

“Brisbane Roar are delighted to welcome Construction Skills Queensland on board for the upcoming season as an official Platinum Partner,” Patafta said in a club statement.

“We’re very thankful to the CSQ team for supporting our club and look forward to growing this partnership over the next year.”

CSQ CEO Geoff Clare emphasised the importance of the partnership in extending the reach of their Construction Pathways campaign, which has primarily targeted high school students.

“We have been busy spreading the word about careers in construction through programs and campaigns targeting high schoolers and their teachers and families,” Clare said in a statement.

“It is exciting for us to broaden the reach of Construction Pathways messaging to include the younger fan base and young families through Brisbane Roar.

“We see great synergies between the dynamic energy of the game and the unparalleled opportunities to progress in a successful construction career.

“There has been a real shift in how construction is viewed by the community, with more smart young people choosing construction as their first choice after school.

“Conversations and opinions about future careers are happening from an early age and we are excited to be able to spark some new thinking about construction in young Roar fans.”

Brisbane Roar are always one of the busiest clubs in the A-Leagues in regards to their business dealings and they have expanded their corporate portfolio yet again.

This partnerships also provides a unique opportunity to engage their younger fanbase, offering them valuable insights into the construction industry while leveraging CSQ’s extensive national reach.

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