Adelaide City FC boosted by major sponsorship with Chemist Warehouse

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Image credit: Brenton Bessell

Sleeping giants of Australian football, Adelaide City FC, have secured Chemist Warehouse as its major sponsor for the upcoming 2024 NPL SA season.

City’s senior and junior playing shirts will feature the logo of the national pharmacy retailer, who are providing substantial benefits to the club’s future operations.

This includes the provision of brand-new medical equipment for each team, and the onboarding of INC Sports Nutrition, a nutrient supplier stocked exclusively by Chemist Warehouse.

INC themselves will become Adelaide City’s official nutrient provider and its senior men’s shirt sleeve sponsor for the 2024 NPL SA season.

Whilst not disclosed, this deal signifies the three-time NSL champions’ intention to return to the national stage after its unsuccessful bid in the first phase of applications for the National Second Tier (NST).

City are poised to enter the NST’s second application process – known as the Request for Proposal (RFP) phase – where demonstrating financial sustainability is key to an applicant’s success.

Also integral to the application is a sustainable development plan that guarantees the future of both the club and Football Australia’s NST vision. Adelaide City Club President, Angelo Carrozza, believes Chemist Warehouse can assist the club in this area.

“Chemist Warehouse is a household name in Australia that will help us build a stronger community, and empower us to meet our Junior Football Development objectives with a pathway to greater opportunities for our club’s future,” he said via press release.

Junior development is at the heart of the club, which has served as the breeding ground for former Socceroos Tony Vidmar and John Aloisi, as well as current national team prospect, Joe Gauci, and several A-League players.

The club is currently affiliated with Italian Serie A side, Atalanta B.C, who are providing coaching resources and training camps for City’s junior teams in a valuable international partnership.

Given the intense financial and developmental scrutiny NST applicants are placed under, Adelaide City are putting their best foot forward to ensure they are in the running for national return.

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Celebrating Ability Workshop Scheduled for December

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Image credit: Football Victoria

The Celebrating Ability event will take place at The Home of The Matildas on Saturday, December 6.

The event promises an interactive day of learning and connection, featuring group workshops, the launch of Football Victoria’s new Disability Football Framework, and club education sessions with Aspect to promote inclusion across all levels of the game.

The Celebrating Ability event will offer a completely free, in-person opportunity for clubs to explore the space and take part in the celebration of the International Day of People With a Disability (IDoPWD).

The day will include:

Launch: Football Victoria will officially unveil its Disability Football Framework on December 3

Workshop: Clubs can learn how to start and run an All Abilities program

Education Session: Delivered by Football Victoria’s partners, providing practical guidance and support

Engagement: Attendees will gain insights from guest speakers and have the opportunity to connect with other clubs, coaches, and administrators

Event Details

Date: Saturday, December 6, 2025

Time: 10:00am – 1:00pm

Where: The Home of the Matildas, Sports Drive, Bundoora, 3083

Registration: Registration is required. Please use the link below to secure your place

This event offers an excellent opportunity for clubs across Victoria to engage, learn, and celebrate ability. Clubs are encouraged to share this opportunity with anyone who may be interested.

The Digital Playbook for Football Finance: Miagen’s Approach

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Bringing Technology into Football Finance

Miagen, an Irish financial technology and analytics company, helps organisations plan and manage complex operations with data-driven solutions. Its SportsGen platform brings that same expertise into football, giving clubs the tools to manage their finances, optimise revenues, and stay compliant with regulations in an increasingly challenging environment.

Football clubs today are more than just sporting teams, they are multi-million-dollar businesses. To succeed on and off the pitch, they need accurate forecasting and clear insight into risk. SportsGen addresses this need by bringing together data from across a club’s operations into a single, easy-to-use system. It integrates ticketing, broadcasting, merchandise, sponsorships, and player contracts, giving club leaders a real-time view of their financial position.

By replacing spreadsheets and fragmented reports, SportsGen allows executives to see current and projected performance at a glance. Decisions about transfers, budgets, or commercial deals are based on data rather than guesswork. At the same time, finance teams spend less time on manual reporting and more time focusing on strategy and long-term planning.

Smarter Decisions and Revenue Growth 

SportsGen also allows clubs to model different scenarios. Managers can simulate the financial impact of wage changes, major transfers, or different league outcomes. Each scenario shows how income and spending would change, helping clubs understand the consequences of their choices before committing. This predictive capability is vital for clubs operating under financial fair play and other sustainability rules.

The platform doesn’t just control costs, it helps clubs grow revenue. SportsGen analyses matchday attendance, ticket pricing, merchandise sales, and sponsorship performance to spot opportunities and underperforming areas. Clubs can adjust pricing, design promotions, and maximise income, all while keeping their financial model stable and transparent.

With SportsGen, clubs can also plan several seasons ahead. Executives can forecast future wage growth, transfer spending, and commercial income to ensure alignment with long-term goals. Linking financial outcomes to sporting objectives allows clubs to grow in a disciplined, sustainable way, reducing the risk of overspending or breaking league regulations.

Financial Discipline Made Simple

SportsGen is essential for compliance and risk management. Football governing bodies have tightened rules on profitability and spending, and clubs need clear insight to stay within those limits. The platform continuously tracks key ratios, such as wage-to-revenue and debt-to-income, and sends alerts when a club approaches risk thresholds. This helps managers take action before problems arise, supporting long-term stability and stronger governance.

The system is highly adaptable, working for clubs of all sizes. Larger clubs benefit from its ability to scale across complex, global operations, while smaller clubs gain accurate, reliable financial control. Miagen’s experience in industries like aviation and logistics ensures that the platform can manage complexity while maintaining speed, accuracy, and accountability.

The rise of platforms like SportsGen marks a new era in football management. Finance, analytics, and technology have become central to how clubs operate. With accurate data and real-time forecasting, decisions can align sporting ambitions with financial realities. Miagen helps clubs stay competitive both on the field and in their financial management.

Conclusion

SportsGen represents a major step forward in football finance. It gives clubs the tools to manage revenue, control costs, comply with regulations, and plan confidently for the future. By combining technology, analytics, and financial expertise, Miagen helps clubs replace guesswork with informed decisions, supporting sustainable growth and long-term stability in a complex, high-stakes industry.

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