Adelaide to not participate in 2023 Women’s World Cup bid

In news out of South Australia this morning, the Advertiser is reporting that the city of Adelaide will not be involved in Australia’s bid to host the 2023 FIFA Women’s World Cup.

The South Australian government has reportedly written to the FFA, informing them of their desire to be left out.

Had the City of Churches participated, it was anticipated that Hindmarsh Stadium, home venue of A-League outfit Adelaide United would be the ground used.

There were plans to try and use the much larger Adelaide Oval, but talks quickly broke down due to what would be a near two month long clash with the AFL.

Having to play both the Adelaide Crows and the Port Adelaide Power interstate for nearly eight weeks would come at a serious cost to the AFL, one which they’re clearly not willing to risk.

Despite South Australia’s previous willingness to be involved in junior sport, especially on the women’s side, this seems to be a step backwards, given how this year’s tournament is still fresh in our minds.

The issue has now become political, with SA Opposition Leader Peter Malinauskas claiming that the current government’s lack of desire to take part in this tournament will hurt them in the long run.

“It would seem peculiar that the State Government is pursuing the Commonwealth Games but apparently doesn’t have the ability to host a women’s World Cup game,” Mr Malinauskas said when speaking to the Advertiser.

Furthermore, the decision from the SA government seems to have been based mostly on the premise that Hindmarsh would not be a suitable enough location.

This seems extremely bizarre given that matches at this year’s tournament were held at similarly low capacity venues.

Hindmarsh holds a modest 16,500 fans, whilst French stadium Stade des Alpes in Grenoble also holds less than 20,000. A round of 16 match between Germany and Nigeria was held at this stadium, despite its small capacity.

What are your thoughts on this decision from the SA government? Join in the conversation on Twitter @Soccersceneau

 

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Caelum Ferrarese is a Senior journalist with Soccerscene. He reports widely on micro policy within Australasia and industry disruptions at grassroots level.

2023 FIFA review underlines incredible Women’s World Cup impact

FIFA has released their ‘2023 Financials in Review’ statement which highlights the incredible financial and cultural impact of the 2023 FIFA Women’s World Cup.

The FIFA Women’s World Cup heavily contributed to FIFA’s television broadcasting success with the body’s revenue total reaching AU$408.4 mil. The coverage was exceptional with the tournament being shown in over 200 territories by 130 broadcasters and in all other markets thanks to the FIFA+ platform. In order to provide for the ever-growing popularity of the women’s game, FIFA has adapted its media rights sales strategy by taking a more comprehensive and detailed approach to the market.

The skyrocketing television audiences have been replicated on FIFA’s digital platforms. Traffic in the tournament surpassed the entirety of the 2019 tournament within 12 days, welcoming 22 million unique users, with an average of 2.4 million users visiting FIFA Women’s World Cup channels daily.

The biggest source of income was the sale of marketing rights from commercial partnerships, which delivered AU$697 million, more than 101% over budget. FIFA successfully renewed record long-term partnerships with Hyundai/Kia, Qatar Airways and Visa to cover the Women’s World Cup and 2026 Men’s World Cup. A total of 30 sponsors signed up for the 2023 Women’s World Cup, up from 22 in the 2019 edition and they were duly rewarded for that.

Hospitality rights and ticketing sales for the FIFA Women’s World Cup amounted to AU$65.7 million, another record that the tournament smashed.

FIFA benefited from a strong demand for ticket and hospitality packages for this unique tournament, which also set a new Women’s World Cup record with nearly two million tickets sold, smashing their target of 1.5 million that was set in 2019 after the previous edition.

The average attendance rate across the tournament’s 64 matches was 87% with the highest crowd being 75,784 fans packed into a sold-out Stadium Australia to watch the Spain-England final.

Football Australia and the subsequent State federations all have the same focus in terms of making sure they successfully leverage the home World Cup and surpass their KPI’s.

In Football Australia’s One Football Framework, it states that they want to ‘reshape the game for Women and Girls’ which will start by aligning their digital and data strategies to be more focused on women which is similar to FIFA’s successful approach.

Recently the ‘Play our way’ program shows the government’s commitment with them providing $200 million in grants to improve sporting facilities for women and girls around Australia in the hopes to create a solid base for future growth.

The Legacy ’23 investments into Football that will amount to AU$296 million, will be key in maintaining growth and talent development as the A-Leagues sort out issues with professionalism and club finances that are affecting both the Men’s and Women’s game.

The success of the recent u20’s Young Matildas Asian Cup can’t be underestimated either in terms of the bright future this country is showing. A third place finish and bronze medal was the best ever finish from a Young Matildas side in the competition, with the squad featuring four players under the age of 18, one of the youngest in the competition.

These statistics by FIFA show that women’s football is experiencing a surge of interest and recognition, and the framework set out by Football Australia can ensure that is success is sustained long-term and positively affects participation at grassroots level.

CUPRA and Football Australia ties remain strong

Pioneering electronic car brand CUPRA will remain Football Australia’s official automotive partner after a strong two-year collaboration.

As part of the deal, the Spain-based car company will remain the official car of the Subway Socceroos and Commbank Matildas.

The re-signing highlights the forward trajectory Football Australia is experiencing across all levels, led largely by its work in women’s and grassroots football over the past 12 months.

When CUPRA began its association with Football Australia in 2022, it promised to attract audiences through its own storytelling techniques and commitment to inspiring change; both in automotives and in football.

Whether it’s illuminating its garages and dealerships with the green and gold of Australia’s national teams, or providing immersive commercials that captivates audiences, CUPRA has contributed greatly to Australian football’s recent success.

CUPRA has already begun their new era of collaboration with Football Australia, helping the organisation with its equality and diversity initiatives.

Earlier this month, CUPRA unveiled its Born PROUD vehicle at the Sydney Mardi Gras, featured alongside Football Australia’s float in the parade.

Football Australia CEO James Johnson led the plaudits, speaking via the Football Australia website.

“It’s fantastic to have CUPRA extend their partnership with Football Australia, allowing both parties to build upon the great work that has been achieved both on and off the field over recent years to drive forward Australian football,” Johnson enthused.

“CUPRA as a brand and their workforce have an unwavering passion for football, and it’s their global approach to business which mirrors so perfectly how our national teams engage with world football.

“We are excited to see CUPRA remain part of the Football Australia family and look forward to seeing what we can continue to accomplish as we move forward on this journey together.”

Based in Barcelona, CUPRA is leading the way for the electrification of light vehicles, and its partnership with Australian football has no doubt assisted its entry into the Australian car market.

Prior to 2022, CUPRA had built strong connections with local club FC Barcelona, and this has formed the basis for its strong commercial presence globally.

“Their progressive brand, incredible content and storytelling, plus authentic passion for football, locally and globally, has created a huge impact,” Football Australia Head of Commercial and Events, Tom Rischbieth, added via media release.

“We look forward to continuing this journey together as we look ahead to critical games for our beloved CommBank Matildas, Subway Socceroos and many of our Youth National Teams in 2024.”

CUPRA Australia Director Ben Wilks concluded with his own reflections on the new deal.

“Our renewal caps off two years of strong engagement and outstanding results for not only CUPRA, but for football in Australia as a whole,” he stated via press release.

“We’re delighted to see how that partnership continues to grow as we roll out a range of new initiatives and activations in this pivotal year for Australian football.”

Partnering with an innovative, future-thinking brand such as CUPRA almost fits Football Australia’s vision like a glove.

The success of the 2023 FIFA Women’s World Cup has illuminated young people across the country, which has Football Australia looking towards creating a sustainable future for the sport.

Alongside a brand pioneering sustainability in its own industry, Football Australia’s vision and output will continue to make a recognisable impact on Australian people.

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