Adelaide United and Go Sunny Solar a growing alliance

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Adelaide United and Go Sunny Solar

Adelaide United has renewed its partnership with South Australian-based solar energy provider Go Sunny Solar.

Go Sunny Solar is a solar energy provided dedicated to creating energy independence for its customers.

The company began its life as a self-described ‘side hustle’ and has grown to being awarded General Electrics Solar – Platinum Retailer of the Year in 2021.

Go Sunny is 100% Australian owned, operated and staffed. As a company they strongly believe in investing in their community something shown through their on-going partnership with Adalaide United.

Go Sunny offers unique plans to suit customers’ homes and helps by both installing solar panels and offering no deposit low fees; helping more South Australians to realise energy independence.

Go Sunny and Adelaide United have been partners since last season and is growing from early foundations.

The solar provider was a major sponsor of the clubs NPL team in its championship winning season and will continue this season featuring on the front of their NPL jersey’s.

Go Sunny will also upgrade it status with the club by featuring on the back of women’s sides shorts for their A-League Liberty campaign, something debuted when Adelaide ran out for its season opener on October 15.

Speaking on the company’s passion for the South Australian community and its excitement in being able to support the clubs’ grassroots programs, Go Sunny Solar CEO Dejan Nikolic, had this to say:

“We are proud to extend our partnership with Adelaide United”, Nikolic said via press release.

“Our shared values and commitment to the local community make this a natural fit, and we are excited to see the club’s continued growth and success.”

Adelaide United’s Head of Commercial Fabrizio Petrone also expressed the clubs joy in securing this on-going relationship.

“We are thrilled to have Go Sunny Solar back on board for another season,” Petrone said via press release.

“Their support has been instrumental in our recent success, and we look forward to continuing our journey together.”

This extension is a great opportunity for both partners and shows a great opportunity for Go Sunny’s expansion in the future.

By siding with a clean energy provider who is not only from the local community but also keen to support that community, Adelaide United is establishing itself as a grassroots force in Adelaide something certain to help build its community and league profile.

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GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

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Image Credit: Australian Professional Leagues

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

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