
Adelaide United are in a collaboration with major South Australian line-haul provider TML Transport.
With this new partnership, TML Transport’s logo is displayed on the front of the shorts worn in all Isuzu UTE A-League matches this season.
TML Transport is a major line-haul provider based in Two Wells, North Adelaide, which provides an express line-haul service throughout Australia.
The company’s key values are about customer satisfaction and providing each customer with a certain high-level of professionalism and respect.
TML Transport have recently expanded across all of Australia, taking on clients and creating offices in Sydney, Melbourne, Perth and Darwin.
Adelaide United’s Head of Commercial, Fabrizio Petrone said that the deal with TML Transport was because of their shared values.
“We’re delighted to have TML partner with our club at a time of great excitement in our 20th anniversary season,” Petrone stated via press release.
“We have shared values around positivity and valuing our people, and we look forward to this being the start of a long haul together.”
TML Transport Owner Lewis Magro expressed his excitement at partnering up with the South Australian club, following the company’s roots.
“We’re really excited to be on board with Adelaide United for season 2023/24,” Magro added in a TML Transport statement.
“As a proudly South Australian owned and operated company that operates nationally, TML Transport is a perfect fit as a partner with the club.
“We look forward to working together this season and supporting Adelaide United’s ongoing success.”
The logo was debuted on the shorts during the Round 5 match against Western United in Ballarat.
TML Transport joined a long list of partners that Adelaide United have added to their network in 2023/24, and there is a clear goal at the club to improve its off-field stature and improve as a brand as they hope to achieve on-field success.