Adelaide United has announced a partnership with Doo Group ahead of the the Isuzu UTE A-League 2022/23 season.
The collaboration will see the Doo Group brand feature on the back of the A-League Men’s away shorts for the upcoming campaign.
Doo Group is a financial services group which was established in 2014 and headquartered in Singapore, boasting a global presence.
The company specialise in financial technology and services, providing trading and asset management services for over 20,000 financial products.
Adelaide United Commercial Director, Adam Thomson, said in a statement released by United:
“We’re pleased to welcome an international company like Doo Group into the Adelaide United family.
“We look forward to entering a great relationship, predicated on collaboration and with the aim of helping leverage their brand to increase exposure in the Australian market.
“As a Club we’re always focused on elevating ourselves to explore business opportunities abroad and establishing new networks to diversify our commercial network.”
Doo Group Chief Executive Officer, Marc Grand, added via Adelaide United:
“We’re very proud to be partnering with Adelaide United.
“We share similar values and hope to begin a fruitful connection throughout the season as we try to expand our company’s brand and build awareness in a different market.”