The Asian Football Confederation (AFC) has named Visit Saudi as an Official Global Partner till December 2024. The collaboration will help Visit Saudi’s efforts to promote Saudi Arabia’s rising tourism options to Asian football enthusiasts throughout the world, as well as the expansion of football and sports in the Kingdom.
Beginning with the highly anticipated AFC Asian Cup Qatar 2023, the AFC will offer Visit Saudi with a new, world-class platform to promote Saudi Arabia to millions of enthusiastic Asian football fans across the world.
The agreement covers major AFC National Team competitions such as Asia’s flagship competition – the AFC Asian Cup Qatar 2023 – as well as the AFC U23 Asian Cup Qatar 2024, the AFC Women’s Olympic Qualifying Tournament (Final Round) for Paris 2024, the AFC U20 Women’s Asian Cup 2024, the AFC U17 Women’s Asian Cup 2024, and the AFC Futsal Asian Cup 2024.
The AFC General Secretary Datuk Seri Windsor John spoke on the deal and how the impact will reach different audiences.
“The AFC is pleased to welcome Visit Saudi as our latest Official Global Partner, which once again reiterates the ever-growing stature and profound impact of the AFC’s world-class national teams’ competitions in reaching audiences across the globe,” he stated via press release.
“We are grateful to Visit Saudi for underlining their belief in Asian football and we look forward to working together to create more milestone moments for all our stakeholders.”
The partnership will pave the road for the AFC and Visit Saudi Arabia to create a slew of remarkable activations and promotional initiatives across AFC National Team tournaments that will inform, engage, and delight Asian football fans.
The collaboration includes efforts within Saudi Arabia, during AFC events, and on other platforms around Asia to highlight the finest of Asian football and Saudi Arabia’s diverse and exciting sports and tourist offers.
Asia Football Group (AFG), the AFC’s commercial agency for 2023-2028, will administer this cooperation agreement.