The Asian Football Confederation (AFC) has welcomed Pepperstone as Official Regional Partner for the ongoing Asian Cup tournament in Qatar.
The regional deal covers China, Thailand, Malaysia, Indonesia, and Vietnam.
Pepperstone have a clear goal with this partnership to push their brand onto Asian countries that they haven’t previously dealt with before. As mentioned in statements, both parties have a clear goal to expand their brand reach and Pepperstone’s large impact in the trading industry – collaborating with Asia’s biggest sporting tournament – is a terrific way to boost the reach.
Pepperstone was founded in 2010 in Australia and quickly grew to become one of the largest forex brokers in the world. The company provides Contract for Difference (CFD) and Forex trading, and their headquarters are based in Melbourne.
The company’s mission is to create a world of tech-enabled trading where ambitious traders can embrace the challenge and opportunity of global markets.
Pepperstone have been heavily involved in the sports industry over the past few years, signing a mega deal with the Tennis ATP Tour for ranking naming rights. The company also partnered recently with AFL club Geelong Cats and BBL team Adelaide Strikers.
AFC General Secretary Datuk Seri Windsor John expressed his excitement with the decision to partner with a big company like Pepperstone.
“The AFC is pleased to welcome Pepperstone as a regional partner of the AFC Asian Cup Qatar 2023. This partnership underscores the ever-growing prestige of the continent’s most prestigious men’s tournament, and we thank Pepperstone for their belief in Asian soccer.” he said in an AFC release statement.
Pepperstone Chief Executive Tamas Szabo highlighted the alignment in ambition between the two parties.
“We are thrilled to join forces with the AFC Asian Cup Qatar 2023, an event that resonates with millions across the region,” Szabo added in a statement.
“At Pepperstone, we choose to partner with like-minded organizations focused on a shared drive and commitment for success.”
This partnership is expected to significantly boost Pepperstone’s brand presence in Asia, leveraging the AFC Asian Cup’s prestige.
The association with a major sporting event like this will certainly increase Pepperstone’s market reach and customer engagement in the Asian region and it is overall a smart business move from the Online broker.