AFC announce Pepperstone collaboration amidst massive Asian Cup tournament

The Asian Football Confederation (AFC) has welcomed Pepperstone as Official Regional Partner for the ongoing Asian Cup tournament in Qatar.

The regional deal covers China, Thailand, Malaysia, Indonesia, and Vietnam.

Pepperstone have a clear goal with this partnership to push their brand onto Asian countries that they haven’t previously dealt with before. As mentioned in statements, both parties have a clear goal to expand their brand reach and Pepperstone’s large impact in the trading industry – collaborating with Asia’s biggest sporting tournament – is a terrific way to boost the reach.

Pepperstone was founded in 2010 in Australia and quickly grew to become one of the largest forex brokers in the world. The company provides Contract for Difference (CFD) and Forex trading, and their headquarters are based in Melbourne.

The company’s mission is to create a world of tech-enabled trading where ambitious traders can embrace the challenge and opportunity of global markets.

Pepperstone have been heavily involved in the sports industry over the past few years, signing a mega deal with the Tennis ATP Tour for ranking naming rights. The company also partnered recently with AFL club Geelong Cats and BBL team Adelaide Strikers.

AFC General Secretary Datuk Seri Windsor John expressed his excitement with the decision to partner with a big company like Pepperstone.

“The AFC is pleased to welcome Pepperstone as a regional partner of the AFC Asian Cup Qatar 2023. This partnership underscores the ever-growing prestige of the continent’s most prestigious men’s tournament, and we thank Pepperstone for their belief in Asian soccer.” he said in an AFC release statement.

Pepperstone Chief Executive Tamas Szabo highlighted the alignment in ambition between the two parties.

“We are thrilled to join forces with the AFC Asian Cup Qatar 2023, an event that resonates with millions across the region,” Szabo added in a statement.

“At Pepperstone, we choose to partner with like-minded organizations focused on a shared drive and commitment for success.”

This partnership is expected to significantly boost Pepperstone’s brand presence in Asia, leveraging the AFC Asian Cup’s prestige.

The association with a major sporting event like this will certainly increase Pepperstone’s market reach and customer engagement in the Asian region and it is overall a smart business move from the Online broker.

FIFPRO Asia/Oceania report of AFC Champions League assesses the cost of competition for players and clubs

FIFPRO Asia/Oceania has published a report on key financial findings from the Asian Football Confederation’s (AFC) flagship club competition, the AFC Champions League (ACL).

The report, AFC Champions League Analysis Report: Counting the cost for players and clubs, was produced alongside sporting intelligence agency Twenty First Group (TFG).

This analysis is in response to the announcement of AFC Champions League Elite (ACLE) commencing in July this year, as revealed by the AFC in December 2022.

Based on TFG’s analysis, insights and feedback from participating players and clubs, the report addresses the feasibility of running ACLE with key factors including on-field quality and competitive balance, attendances and fan engagement, economics for clubs and players, travel and workload, competition design, and football development outcomes.

The research undertaken focusses on the value of introducing ACLE, based on the current operations of the ACL.

“This report analyses the merits and drawbacks of the current AFC Champions League based on various data and the results indicate that the merits do not outweigh the drawbacks for most players and clubs, making it an unsustainable system,” FIFPRO Asia/Oceania Chair Takuya Yamazaki outlines in the report.

“However, this does not mean that the future of football in Asia is bleak. On the contrary, we believe that this economically significant region can lead a discussion for truly sustainable competition formats.”

The report is the most comprehensive public analysis of the ACL and includes recommendations for what the AFC should be implementing.

“For players, the development of competitions is central to their employment conditions and future opportunities. As its primary workforce, the players are determined to play their role to shape a sustainable and innovation-driven future for the football sector in Asia,” Yamazaki added.

World Leagues Forum is involved in representing professional football leagues on a global level. General Secretary Jerome Perlemuter explained that collaboration between all stakeholders in the Asian region would help shape and deliver sustainable competitions.

“FIFPRO’s contribution to shaping the future of Asian continental competitions is most welcome,” Perlemuter said.

“Sustainable football development requires confederations, leagues and players to work together with a common objective to shape high potential continental competitions in a consistent global calendar. In this context, it is important to consider economic, geographical and cultural specificities. We look forward to continuing these discussions with FIFPRO and all stakeholders.”

To see the report in full, you can do so here.

Wellington Phoenix team up with Chinese outfit Tianjin Tiger

Wellington Phoenix have partnered with Chinese Super League team Tianjin Tiger to boost football growth in both nations.

As part of the Wellington Phoenix Tianjin Tiger Sister City Friendship, the clubs have agreed to hold an annual encounter between their men’s first teams.

The inaugural Wellington Phoenix F.C. vs. Tianjin Tiger F.C. Sister City Shield match is set to take place in Tianjin this September, with the second in Wellington next year.

The strategic collaboration was formed after Phoenix general manager David Dome visited Tianjin in September as part of a business delegation headed by Wellington Mayor Tory Whanau.

The club hosted a delegation from Tianjin, and the two sides signed the Memorandum of Understanding at the Mayor’s office.

Phoenix general manager David Dome was thrilled with the partnership going through.

“The mayoral delegation to China last year was invaluable and I’m thrilled about this partnership with Tianjin Jinmen Tiger, which will be of benefit to the club on multiple levels,” he said via press release.

“Not only will the men get to play a Chinese Super League side as part of their A-League pre-season each year, but the academy will soon benefit from an influx of footballers from Tianjin.

“We’re looking to grow our academy to have an international component and Tianjin Jinmen have committed to sending some young players to Wellington to attend training camps in July and we’re discussing the possibility of their juniors being part of a new international academy annual programme.

“International students are essential for the secondary and tertiary education sector in Wellington and we are evaluating how an elite international academy focused on football can be part of New Zealand’s international education offering.”

Wellington mayor Tory Whanau added that the city is excited about the opportunity. 

“I’d like to congratulate David Dome and the wider team for the work they’ve done on this MoU,” he stated via press release.

“I’m beyond stoked that the delegation last September has resulted in this MoU between the Wellington Phoenix and Tianjin Jinmen Tiger. 

“The development opportunities for both the clubs will be invaluable to not only football but also our cities.”

The Phoenix are enjoying a successful A-league campaign where they currently sit top of the table 18 games into the season.

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