English Premier League side AFC Bournemouth has announced a three-year extension with long term stadium and club sponsor Vitality.
This agreement will mean over 10 years’ worth of partnership between the club and Vitality, who have been with the Cherries since 2015. The agreement will continue Vitality’s naming rights of the Cherries home ground, Vitality Stadium, as well as general sponsorship of both their men’s and women’s teams.
Vitality is a UK-based insurance brand offering policies on health, life, and car insurance, with a focus on rewarding customers for making positive lifestyle choices. As a brand, Vitality promotes the concept of Shared Value and the power that communitarian commitments to health and wellbeing can make.
Since partnering with Bournemouth Vitality has highlighted this community commitment by sponsoring a number of the clubs health-based community outreach programs. Most recently they sponsored the clubs Cherries’ Kickstart campaign that encourages people to be more active and resulted in over 40 participants undertaking the 5km Vitality parkrun.
Jim Frevola, AFC Bournemouth’s president of business operations, spoke glowingly of the club’s partnership with Vitality, and especially of the community outreach they have engaged in along side them.
“They are very active partners and help the club promote an important health and wellbeing message to all our supporters,” he said via press release.
“Their support for our Community Sports Trust and our flourishing women and girls’ set-up is also valued greatly and very much appreciated.”
“When the new owners were carrying out their due diligence, Vitality stood out as a key brand and strategic partner, which is why we are so pleased they will continue their backing for at least the next three years.”
Vitality CEO Neville Koopowitz also shared Frevola’s sentiments.
“We’re delighted to be building on our long-standing partnership with AFC Bournemouth. The club shares our commitment to encouraging healthier and happier lifestyles for their community, which reflects one of our core values at Vitality. Not only are we impressed by the work they do, but it’s also a pleasure to be able to support the town of Bournemouth, where one of our biggest UK offices is based,” he said via press release.
Bournemouth’s decision to continuing this longstanding partnership is a great investment for the community minded club. As not only does it show their commitment to supporting those that helped them regain the topflight two seasons ago but also supports the Bournemouth community by having such a large employer in the town so integrally linked with its club.
So as Bournemouth look to secure their stay in the topflight this season, they should feel secure knowing that their players and their club are covered both on and off the field.