AFC Bournemouth in good health with Vitality

Vitality Stadium Bournemouth

English Premier League side AFC Bournemouth has announced a three-year extension with long term stadium and club sponsor Vitality.

This agreement will mean over 10 years’ worth of partnership between the club and Vitality, who have been with the Cherries since 2015. The agreement will continue Vitality’s naming rights of the Cherries home ground, Vitality Stadium, as well as general sponsorship of both their men’s and women’s teams.

Vitality is a UK-based insurance brand offering policies on health, life, and car insurance, with a focus on rewarding customers for making positive lifestyle choices. As a brand, Vitality promotes the concept of Shared Value and the power that communitarian commitments to health and wellbeing can make.

Since partnering with Bournemouth Vitality has highlighted this community commitment by sponsoring a number of the clubs health-based community outreach programs. Most recently they sponsored the clubs Cherries’ Kickstart campaign that encourages people to be more active and resulted in over 40 participants undertaking the 5km Vitality parkrun.

Jim Frevola, AFC Bournemouth’s president of business operations, spoke glowingly of the club’s partnership with Vitality, and especially of the community outreach they have engaged in along side them.

“They are very active partners and help the club promote an important health and wellbeing message to all our supporters,” he said via press release.

“Their support for our Community Sports Trust and our flourishing women and girls’ set-up is also valued greatly and very much appreciated.”

“When the new owners were carrying out their due diligence, Vitality stood out as a key brand and strategic partner, which is why we are so pleased they will continue their backing for at least the next three years.”

Vitality CEO Neville Koopowitz also shared Frevola’s sentiments.

“We’re delighted to be building on our long-standing partnership with AFC Bournemouth. The club shares our commitment to encouraging healthier and happier lifestyles for their community, which reflects one of our core values at Vitality. Not only are we impressed by the work they do, but it’s also a pleasure to be able to support the town of Bournemouth, where one of our biggest UK offices is based,” he said via press release.

Bournemouth’s decision to continuing this longstanding partnership is a great investment for the community minded club. As not only does it show their commitment to supporting those that helped them regain the topflight two seasons ago but also supports the Bournemouth community by having such a large employer in the town so integrally linked with its club.

So as Bournemouth look to secure their stay in the topflight this season, they should feel secure knowing that their players and their club are covered both on and off the field.

Football Queensland and Roar Football in the Community program to capitalise on growth

Football Queensland (FQ) have announced a partnership with A-League staple Brisbane Roar as the member federation continues to build towards their 2026 strategic growth plan.

The two organisations have combined to launch a community incentive, titled ‘Football Queensland and Roar Football in the Community’.

As a result of the collaboration, it is an Australian first – as no club across the country has experienced a feat  which is being exhibited in Queensland between the Roar and governing body.

This gound-breaking alliance has effectively reinforced the established relationship between the state and one of the country’s most renowned football clubs, drawing emphasis upon the strategy of building upon the ongoing development and support of football within Queensland.

Football Queensland and Roar Football in the Community will deliver a vast variety of grassroots football clinics, sessions, events and community engagement programs to young aspiring boy and girl participants.

FQ CEO Robert Cavallucci disclosed his assertiveness in FQ hitting the 2026 strategy plan, with the newly found partnership a step in the right direction.

“Combining our strong ties to the grassroots football community with Brisbane Roar’s connection to football fans across the state ensures we can implement best practice delivery methods to unite the game in Queensland,” he said via media release.

Brisbane Roar FC Chairman & CEO Kaz Patafta discussed his admiration towards the expansion of the Club’s reach in the new state wide opportunity.

“We’re delighted to expand Brisbane Roar FC’s reach throughout the Queensland football community as we continue working collaboratively with Football Queensland to pave the way for innovative and strategic opportunities for the game,” he added via press release.

This community program intends on introducing young boys and girls to the sport of football, in attempts to increase participation numbers.

It is a strict objective in which FQ are adamant in achieving, all in accordance to their 2024-2026 Development Strategy.

Additionally, the programs created are crafted for children across the state of Queensland, with a database featured on the community program website, allowing parents to navigate the closest programs within their respective area of the state.

Schools are also invited to become involved – find out more about Football in the Community here:

Volunteers valued throughout nationwide week in their honour

Volunteers are the backbone of sports clubs across the nation, within the lifespan of a successful club, volunteers throughout generations are selflessly involved.

National Volunteer Week 2024 is an incentive created by Volunteering Australia (VA) who have continued the promotion of volunteers since their inception in 1991.

Founded under the National Secretariat Program, VA are the peak organisation for volunteers across the country.

National Volunteer week has officially began, with its conclusion occurring on Sunday.

Coaches, administrators, referees and team managers all fall under the plethora of volunteers in whom without it the day to day living organism of a club would cease to exist.

Selfless within the endeavours undertaken, volunteers dedicate time and effort at the betterment of a sports club.

Playing a pivotal role in various aspects of a sports club operations. They are the unsung heroes in building chemistry amongst players, club participants and officials.

Unifying a broader community under the umbrella of a sporting entity.

Football across the nation have showcased their appreciation towards volunteers.

Football NSW have swiftly acknowledged the continuous contributions made by volunteers throughout the state by disclosing their participation within the week.

As stated on their website, Football NSW CEO John Tsatsimas touched upon the importance in which volunteers possess.

“Every week we see thousands of dedicated volunteers, committed administrators, and mums and dads giving their time to ensure our players of all ages can enjoy the beautiful game.

“Volunteers are the lifeblood of our game – the grassroots appeal of our game would not be what it is without their passion for the sport and undying commitment to their local club and community.”

Football NSW are honouring the volunteers within the state through Football NSW Champion Volunteer Pieces, all to be presented across social media platforms and the NSW website throughout the duration of volunteer week.

Additionally, the theme for this year’s annual National Volunteer Week is “Something for Everyone”. Placing a firm emphasis upon recognition of diversity within the volunteering community.

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