AFC locks in exclusive media rights deal with CBS Sports

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The AFC has announced a multi-platform agreement with CBS Sports, making Paramount+ the exclusive home of AFC competitions in the US.
The Asian Football Confederation (AFC) has announced a multi-platform agreement with CBS Sports, making Paramount+ the exclusive home of AFC competitions in the United States of America.

Coverage will start in September and run through to 2024. Paramount+ will stream AFC’s world-class competitions exclusively, including the AFC Asian Qualifiers – Road to Qatar Final Round, AFC Champions League, AFC Women’s Asian Cup 2022 and AFC Asian Cup China 2023.

Paramount+ will show live club and national team matches, between 2021 and 2024 – including coverage of the AFC Asian Qualifiers – Road to Qatar Final Round, where Asia’s top 12 nations compete to qualify for the 2022 FIFA World Cup.

Additionally, Paramount+ will cover the remainder of the 2021 AFC Champions League from the Knockout Stage matches through to the Final in November. The service becomes the home of the AFC Champions League each season through to 2024.

CBS Sports Digital will deliver extra coverage and original programming, featuring highlights across social channels and CBS Sports HQ, the 24/7 streaming sports news network.

AFC General Secretary Dato’ Windsor John:

“The AFC is delighted to enter into this partnership with CBS Sports, which represents another progressive step towards increasing the visibility and consumption of the AFC’s competitions beyond our Continent.

“We look forward to working with CBS Sports in growing the fanbase of the AFC’s world-class competitions in the vibrant North American market as well as in the AFC’s territories in Guam and Northern Mariana Islands and we thank them for believing in the future of Asian football.”

CBS Sports’ coverage of the upcoming AFC Women’s Asian Cup, that serves as the qualifiers for the FIFA Women’s World Cup Australia/New Zealand 2023, begins from 2022. Coverage of the AFC Asian Cup China 2023 begins in June that year. Additional broadcast details will be announced ahead of each respective competition.

Executive Vice President and General Manager, CBS Sports Digital, Jeffrey Gerttula:

“The addition of Asian Football further elevates our extensive lineup of live soccer coverage on Paramount+, highlighted by elite club competition and some of the top national teams across both the men’s and women’s international game.

“Offering matches from this expansive region provides even more value by delivering year-round soccer coverage at a time of day where the sport traditionally isn’t offered to American fans.”

Board Member and CEO at Football Marketing Asia (FMA), Patrick Murphy:

“We are thrilled to welcome CBS Sports to the family of AFC media partners. This partnership marks another important step on our mission to bring Asian football to ever bigger global audiences; hence we are proud to see the AFC’s national team and club competitions soon being available across the U.S. and Canada.

“We are looking forward to working with CBS Sports to provide an exciting experience for its viewers, and to continue to grow the audience of Asian football fans in North America.”

The agreement includes rights in Canada and Bermuda, as well as certain overseas US territories, such as the AFC Member Associations, Guam and Northern Mariana Islands.

Paramount+ is a leading destination for U.S. football fans, now featuring more than 1,600 live matches each year with the addition of AFC competitions.

The extensive portfolio of football properties now includes UEFA club competitions; NWSL; Concacaf national team competitions (Men’s World Cup Qualifiers, Women’s World Cup Qualifiers, Men’s Nations League, and Women’s Nations League); Italy’s Serie A; Argentina’s Liga Profesional de Fútbol; Brazil’s Campeonato Brasileirão Série A; and AFC competitions (AFC Asian Qualifiers – Road to Qatar, AFC Champions League, AFC Women’s Asian Cup and AFC Asian Cup).

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Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

Dandenong Thunder to enjoy $700,000 LED lighting upgrade at George Andrews Reserve

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Dandenong Thunder lighting upgrade
Image via Star Journal

Greater Dandenong Council and Dandenong Thunder have recently confirmed that works have commenced for new powerful lighting towers to be built at George Andrews Reserve.

The upgrade will cost $700,000 and is being jointly funded by Greater Dandenong Council ($500,000) and the State Government ($200,000) with a plan to improve the ground’s overall quality for both training and matches. They formerly had 200-lux LED towers and they will be replaced by 500-lux towers.

For the Greater Dandenong local council, the focus was to improve the facility for the community to enjoy the health and wellbeing benefits through the increased amount of playable hours at the reserve.

Importantly, the project ensures that the Thunder have a ground that is up to professional competition and broadcast standards which means they can broadcast and host games that are viewed by a national audience, a huge step forward for the NPL Victoria club.

This broadcast upgrade also opens up the possibility to expand to national matches involving the Melbourne Victory and Melbourne City A-League women’s teams and an even more ambitious goal of hosting a Matildas game. The ground can easily hold 5000 people and the lighting and broadcasting standards will be fantastic after this upgrade.

Dandenong Thunder shared the positive implications this light upgrade has for the club.

“The new lights mean the club will be able to host a number of games, not only that but it’s a step forward to the clubs ambition to be part of the NSD (national second division),” a club spokesperson told Soccerscene.

“The support from local council has been nothing but fantastic, Dandenong want to be a sporting hub for the south east suburbs.

“With the FA cup we have seen A-League clubs play at local level clubs, having these new high powered lights we will be able to broadcast at a higher quality, no more yellow light broadcast.”

This news presents an exciting future for Dandenong Thunder and the matches played at George Andrews Reserve. The quality of training, matches and broadcasts has improved tenfold and it matches the size of the NPL Victoria side that have big ambitions.

CPKC and Kansas City Current’s major stadium naming rights deal a win for women’s sport

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CPKC Stadium design
Image via CPKC

The world’s first professional female-football dedicated stadium – home of the NWSL’s Kansas City Current – will be known as CPKC Stadium, after an historic naming rights deal was agreed with the North American rail network company.

Formed as a merger between Canadian Pacific and Kansas City Southern rail networks in July this year, CPKC represents the first trans-North American rail network between Canada, the United States and Mexico.

CPKC has been a leading investor for women’s sports in the state of Kansas, and CPKC President & CEO, Keith Creel, was proud to announce the stadium naming rights deal.

“We are incredibly proud to sponsor the Kansas City Current and support this history-making project here in the city that is at the heart of our North American rail network,” Creel said via press release.

“CPKC has been a long-time champion of women’s sports and of investing in our communities. This stadium and this partnership with the Current will build on that legacy as together we write a new chapter here in Kansas City.”

CPKC will also hold naming rights to the stadium’s outdoor space for fans, which will be known as CPKC Plaza. This area provides entertainment for all CPKC Stadium attendees, including the KC Current’s official merchandise store.

It is hoped that the naming rights deal will kickstart further investment in women’s football across the region, which has been the cornerstone of the KC Current’s existence according to co-founders and owners, Angie and Chris Long.

“Our [KC Current & CPKC] organisations share a commitment to strive for excellence, invest heavily in our communities and raise the bar with global influence. We are extremely excited to work with CPKC on this historic agreement and know our partnership will create a long-standing positive impact!”

Further to its substantial investment in women’s football, CPKC’s establishment of a direct line between Canada, the United States and Mexico is expected to have substantial benefits for football supporters attending the 2026 Men’s FIFA World Cup.

Presently, though, the stadium naming rights deal demonstrates CPKC’s intention to be a key investor in women’s football across Kansas and North America.

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