AFC locks in exclusive media rights deal with CBS Sports

Liam Watson
The AFC has announced a multi-platform agreement with CBS Sports, making Paramount+ the exclusive home of AFC competitions in the US.
The Asian Football Confederation (AFC) has announced a multi-platform agreement with CBS Sports, making Paramount+ the exclusive home of AFC competitions in the United States of America.

Coverage will start in September and run through to 2024. Paramount+ will stream AFC’s world-class competitions exclusively, including the AFC Asian Qualifiers – Road to Qatar Final Round, AFC Champions League, AFC Women’s Asian Cup 2022 and AFC Asian Cup China 2023.

Paramount+ will show live club and national team matches, between 2021 and 2024 – including coverage of the AFC Asian Qualifiers – Road to Qatar Final Round, where Asia’s top 12 nations compete to qualify for the 2022 FIFA World Cup.

Additionally, Paramount+ will cover the remainder of the 2021 AFC Champions League from the Knockout Stage matches through to the Final in November. The service becomes the home of the AFC Champions League each season through to 2024.

CBS Sports Digital will deliver extra coverage and original programming, featuring highlights across social channels and CBS Sports HQ, the 24/7 streaming sports news network.

AFC General Secretary Dato’ Windsor John:

“The AFC is delighted to enter into this partnership with CBS Sports, which represents another progressive step towards increasing the visibility and consumption of the AFC’s competitions beyond our Continent.

“We look forward to working with CBS Sports in growing the fanbase of the AFC’s world-class competitions in the vibrant North American market as well as in the AFC’s territories in Guam and Northern Mariana Islands and we thank them for believing in the future of Asian football.”

CBS Sports’ coverage of the upcoming AFC Women’s Asian Cup, that serves as the qualifiers for the FIFA Women’s World Cup Australia/New Zealand 2023, begins from 2022. Coverage of the AFC Asian Cup China 2023 begins in June that year. Additional broadcast details will be announced ahead of each respective competition.

Executive Vice President and General Manager, CBS Sports Digital, Jeffrey Gerttula:

“The addition of Asian Football further elevates our extensive lineup of live soccer coverage on Paramount+, highlighted by elite club competition and some of the top national teams across both the men’s and women’s international game.

“Offering matches from this expansive region provides even more value by delivering year-round soccer coverage at a time of day where the sport traditionally isn’t offered to American fans.”

Board Member and CEO at Football Marketing Asia (FMA), Patrick Murphy:

“We are thrilled to welcome CBS Sports to the family of AFC media partners. This partnership marks another important step on our mission to bring Asian football to ever bigger global audiences; hence we are proud to see the AFC’s national team and club competitions soon being available across the U.S. and Canada.

“We are looking forward to working with CBS Sports to provide an exciting experience for its viewers, and to continue to grow the audience of Asian football fans in North America.”

The agreement includes rights in Canada and Bermuda, as well as certain overseas US territories, such as the AFC Member Associations, Guam and Northern Mariana Islands.

Paramount+ is a leading destination for U.S. football fans, now featuring more than 1,600 live matches each year with the addition of AFC competitions.

The extensive portfolio of football properties now includes UEFA club competitions; NWSL; Concacaf national team competitions (Men’s World Cup Qualifiers, Women’s World Cup Qualifiers, Men’s Nations League, and Women’s Nations League); Italy’s Serie A; Argentina’s Liga Profesional de Fútbol; Brazil’s Campeonato Brasileirão Série A; and AFC competitions (AFC Asian Qualifiers – Road to Qatar, AFC Champions League, AFC Women’s Asian Cup and AFC Asian Cup).

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Bundesliga secures $7.39bn domestic broadcast deal

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Image credit: Bundesliga

The German Football League (DFL) has secured new domestic broadcast contracts for the Bundesliga worth $7.39 billion over four seasons.

The deal, which will run from the 2025/26 to 2028/29 campaigns, represents a modest 2% increase from the current rights package valued at $1.82 billion per season.

This development positions the Bundesliga as the second-highest earner in domestic media rights among football leagues, trailing only the Premier League.

Key Broadcasters and Packages

The DFL confirmed that pay-TV network Sky and streaming platform DAZN will remain the league’s primary broadcast partners:

  • Sky will air the majority of live matches, including Friday evening, Saturday fixtures, and relegation play-offs. It will also maintain exclusive coverage of 2. Bundesliga matches.
  • DAZN secured rights to the fan-favourite ‘Konferenz’ whip-around show and will broadcast Sunday matches. The deal also extends to the DACH region (Germany, Austria, Switzerland).

Free-to-air access is bolstered by:

  • Sat.1, which will broadcast key games such as season openers, relegation play-offs, and the German Super Cup.
  • ARD, ZDF, and Sport1, offering highlight rights.
  • RTL, airing Saturday evening 2. Bundesliga matches and highlight packages.
  • Axel Springer, managing short highlight clips for digital platforms.

DFL’s statement

DFL co-chief executive Steffen Merkel spoke on the incredible record-breaking TV deal that will advance German football.

“The result of the tender underlines the unbroken popularity of German professional football, despite economically challenging times,” Merkel said in a statement.

“Trust and unity within the league association have paid off. At the end of an intensive process, a very good and comprehensively secured financial result has now been achieved.

“The clubs now have planning security at a high financial level for another four years. For the fans, our future partners in both the pay and free-to-air markets will provide a high degree of consistency.”

DFL co-chief executive Marc Lenz shared the same positive sentiment about the new deal.

“The financial security achieved with this result is a key foundation for the positive development of the Bundesliga and Bundesliga 2. From this position of strength, we must tackle the economic, sporting and political challenges – and continue to develop our leagues together with the 36 clubs and make them fit for the future,” he said in a statement.

Market Context and Challenges

The increase in Bundesliga’s media rights revenue contrasts with declines experienced by other major European leagues like Serie A and Ligue 1.

The DFL’s ability to keep Sky and DAZN involved despite legal challenges reflects the league’s strong negotiation position. While DAZN received fewer live matches, its acquisition of the ‘Konferenz’ show could drive subscriber growth.

Future Outlook

The deal provides financial stability for Bundesliga clubs, giving them an advantage over many European rivals. Moving forward, the DFL will focus on expanding its international rights income, with the U.S. deal set to expire in 2026.

The Bundesliga’s mix of traditional TV, streaming, and free-to-air options ensures fans remain well-served, setting the stage for sustainable growth and global outreach.

QLD Government Joins Brisbane Roar and Football Queensland’s Community Program

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Image credit: Brisbane Roar

Brisbane Roar, Football Queensland (FQ), and the Queensland Government (QLD) have partnered to give more young people the chance to play football in the sunshine state.

Under the ‘Active! Queensland’ initiative, the QLD Government will provide a grant to Brisbane Roar’s not-for-profit organisation Roar Recreation and Welfare Limited, extending the Football Queensland and Roar Football in the Community Program.

The funding aims to empower more children to get involved in sport and increase the number of active footballers.

Over 10,000 junior participants are estimated to take part in a range of different activities in the program across 2025.

Brisbane Roar will be responsible for organising over 270 clinics through the scheme, these will include school holiday clinics, community and school programs, training and education, plus game day activities.

Minister for Sport, Tim Mander, outlined the importance of the partnership for Queenslander children.

“To have a healthy community, it is essential that we have an active community,” he said in a press release.

“The physical, social and psychological rewards of sport are enormous, and football plays an important role in seeing these benefits reach young Queenslanders.

“Which is why we are proud to partner with Brisbane Roar to help more local kids enjoy the game, and hopefully set them on a path to years of involvement in sport and active recreation.”

Brisbane Roar Chairman and CEO, Kaz Patafta, expressed his appreciation for the extensive partnership.

“From our ongoing consultation with the Queensland Government, we are beyond grateful to be receiving this support to grow our community programs in collaboration with Football Queensland,” he said via press release.

“With this new funding, Brisbane Roar together with Football Queensland is set to provide more opportunities for local Queensland kids to engage in football, aiming to expand the sport’s reach and impact across the region.

“We’re delighted to be able to provide more opportunities to local Queensland kids to play football as we endeavour to continue growing the game across Queensland.”

The partnership kicked off last Thursday at Suncorp stadium.

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