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AFC Member Associations celebrate the return of Grassroots Football Day

Grassroots football

The Asian Football Confederation’s (AFC) dedication to build on the strong foundations of football in the Continent and to ensure that the sport remains the number one sport in Asia was strengthened further, as 41 Member Associations pledged to join the AFC Grassroots Football Day 2021 celebrations.

Following strict health and safety protocols, more than 230,000 participants of all ages, backgrounds and abilities from across Asia are expected to join the annual football festival organised by the Member Associations.

AFC President Shaikh Salman bin Ebrahim Al Khalifa acknowledged the significance of the AFC Grassroots Football Day to the continent’s sporting aspirations.

“The grassroots movement has made incredible progress across the Continent in recent years, and I am pleased to welcome the return of the AFC Grassroots Football Day, which once again reinforces our optimism towards the safe and successful resumption of Asian football in 2021,” he said.

“Our aspiration is to see everyone, regardless of their age, ability, gender and background, across all corners of Asia, presented with opportunities not just to develop a passion for the beautiful game, but to cultivate strong values, build resilience, character and transferable skills, through a lifelong journey in football.

“It has been a challenging, and at times uncertain journey, and I would like to warmly thank all the AFC MAs as well as our valued and loyal stakeholders for their continued support and for believing in our Vision to expand the reach of football.”

Tournaments such as the Chinese Football Association’s “Enjoy The Game” National Grassroots Championship are expected to attract more than 200,000 passionate participants across the tournament’s runtime from May to December.

Meanwhile, the Kyrgyz Football Union and the Philippine Football Federation are inviting national team players to share their inspiring experience to young players, whilst the Mongolian Football Federation will initiate a promotional campaign titled “Football is everywhere” to celebrate the grassroots event in 21 provinces across the country.

As part of the AFC, Football Australia will be introducing a “MiniRoos AFC Grassroots Gala Day” in an effort to celebrate the driving force of community engagement and the encourage more children to play football.

The Football Association of Indonesia and the Syrian Football Association will make a return to the Continental grassroots festival this year, while six Member Associations – Bhutan, India, Malaysia, Japan, Vietnam and Singapore will mark their eight successive year of participation with a series of workshops, tournaments and game stations.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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