The AFC further outlined its commitment to confirm football as the continent’s number one sport, through an expanded ‘fan-first’ digital strategy.
The AFC Media and Communications Committee recently held their second meeting for the term of 2019-2023, with engagement figures of the AFC’s digital platforms in 2020 surpassing those of the previous year.
Chairperson of the committee, Ganbaatar Amgalanbaatar, said: “As you know, COVID-19 has disrupted our competitions and fixtures, but I am pleased to note that it has not affected our ability to engage with Asia’s passionate fans.
“We should be proud that the engagement numbers in 2020 has surpassed 2019, which was an AFC Asian Cup year. We have seen a 202% increase on our English sites and 876% on the Arabic website. We have also seen 91% of our traffic coming via mobile devices and a really impressive 30% of female engagement.
“This is the result of the ‘fan-first’ digital strategy that was approved by this Committee at our first meeting and congratulations to you all. We must continue to ensure that we deliver the best outcome for our Member Associations, the AFC as well as to our fans and importantly, potential commercial partners.”
To build on the momentum and reach of its fan-first approach, the committee approved the AFC’s social media strategy for 2021-2024.
The strategy looks to engage Asia’s passionate fans through quality content on appropriate platforms, with the aim of benefitting AFC and its Member Associations.
The committee also agreed on the creation of the Editorial Board for the 2023 AFC Asian Cup in China, with members from both the AFC and the Local Organising Committee.
The members in the Editorial Board will play a significant role in delivering an integrated digital fan engagement strategy, for the upcoming tournament.