AFC outlines commitment to expand ‘fan-first’ strategy

The AFC further outlined its commitment to confirm football as the continent’s number one sport, through an expanded ‘fan-first’ digital strategy.

The AFC Media and Communications Committee recently held their second meeting for the term of 2019-2023, with engagement figures of the AFC’s digital platforms in 2020 surpassing those of the previous year.

Chairperson of the committee, Ganbaatar Amgalanbaatar, said: “As you know, COVID-19 has disrupted our competitions and fixtures, but I am pleased to note that it has not affected our ability to engage with Asia’s passionate fans.

“We should be proud that the engagement numbers in 2020 has surpassed 2019, which was an AFC Asian Cup year. We have seen a 202% increase on our English sites and 876% on the Arabic website. We have also seen 91% of our traffic coming via mobile devices and a really impressive 30% of female engagement.

“This is the result of the ‘fan-first’ digital strategy that was approved by this Committee at our first meeting and congratulations to you all. We must continue to ensure that we deliver the best outcome for our Member Associations, the AFC as well as to our fans and importantly, potential commercial partners.”

To build on the momentum and reach of its fan-first approach, the committee approved the AFC’s social media strategy for 2021-2024.

The strategy looks to engage Asia’s passionate fans through quality content on appropriate platforms, with the aim of benefitting AFC and its Member Associations.

The committee also agreed on the creation of the Editorial Board for the 2023 AFC Asian Cup in China, with members from both the AFC and the Local Organising Committee.

The members in the Editorial Board will play a significant role in delivering an integrated digital fan engagement strategy, for the upcoming tournament.

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Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Football Queensland and Roar Football in the Community program to capitalise on growth

Football Queensland (FQ) have announced a partnership with A-League staple Brisbane Roar as the member federation continues to build towards their 2026 strategic growth plan.

The two organisations have combined to launch a community incentive, titled ‘Football Queensland and Roar Football in the Community’.

As a result of the collaboration, it is an Australian first – as no club across the country has experienced a feat  which is being exhibited in Queensland between the Roar and governing body.

This gound-breaking alliance has effectively reinforced the established relationship between the state and one of the country’s most renowned football clubs, drawing emphasis upon the strategy of building upon the ongoing development and support of football within Queensland.

Football Queensland and Roar Football in the Community will deliver a vast variety of grassroots football clinics, sessions, events and community engagement programs to young aspiring boy and girl participants.

FQ CEO Robert Cavallucci disclosed his assertiveness in FQ hitting the 2026 strategy plan, with the newly found partnership a step in the right direction.

“Combining our strong ties to the grassroots football community with Brisbane Roar’s connection to football fans across the state ensures we can implement best practice delivery methods to unite the game in Queensland,” he said via media release.

Brisbane Roar FC Chairman & CEO Kaz Patafta discussed his admiration towards the expansion of the Club’s reach in the new state wide opportunity.

“We’re delighted to expand Brisbane Roar FC’s reach throughout the Queensland football community as we continue working collaboratively with Football Queensland to pave the way for innovative and strategic opportunities for the game,” he added via press release.

This community program intends on introducing young boys and girls to the sport of football, in attempts to increase participation numbers.

It is a strict objective in which FQ are adamant in achieving, all in accordance to their 2024-2026 Development Strategy.

Additionally, the programs created are crafted for children across the state of Queensland, with a database featured on the community program website, allowing parents to navigate the closest programs within their respective area of the state.

Schools are also invited to become involved – find out more about Football in the Community here: https://footballqueensland.com.au/football-in-the-community/

Volunteers valued throughout nationwide week in their honour

Volunteers are the backbone of sports clubs across the nation, within the lifespan of a successful club, volunteers throughout generations are selflessly involved.

National Volunteer Week 2024 is an incentive created by Volunteering Australia (VA) who have continued the promotion of volunteers since their inception in 1991.

Founded under the National Secretariat Program, VA are the peak organisation for volunteers across the country.

National Volunteer week has officially began, with its conclusion occurring on Sunday.

Coaches, administrators, referees and team managers all fall under the plethora of volunteers in whom without it the day to day living organism of a club would cease to exist.

Selfless within the endeavours undertaken, volunteers dedicate time and effort at the betterment of a sports club.

Playing a pivotal role in various aspects of a sports club operations. They are the unsung heroes in building chemistry amongst players, club participants and officials.

Unifying a broader community under the umbrella of a sporting entity.

Football across the nation have showcased their appreciation towards volunteers.

Football NSW have swiftly acknowledged the continuous contributions made by volunteers throughout the state by disclosing their participation within the week.

As stated on their website, Football NSW CEO John Tsatsimas touched upon the importance in which volunteers possess.

“Every week we see thousands of dedicated volunteers, committed administrators, and mums and dads giving their time to ensure our players of all ages can enjoy the beautiful game.

“Volunteers are the lifeblood of our game – the grassroots appeal of our game would not be what it is without their passion for the sport and undying commitment to their local club and community.”

Football NSW are honouring the volunteers within the state through Football NSW Champion Volunteer Pieces, all to be presented across social media platforms and the NSW website throughout the duration of volunteer week.

Additionally, the theme for this year’s annual National Volunteer Week is “Something for Everyone”. Placing a firm emphasis upon recognition of diversity within the volunteering community.

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