AFC sign declaration to protect women and girls

The Asian Football Confederation (AFC) reinforced its commitment to ensure the safety of women in the sport by signing the Declaration of Principles for the Protection of Women and Girls from Sexual Harassment and Abuse in Football Worldwide.

The Declaration has been drawn up by international social enterprise, Association Football Development Programme (AFDP Global), which is founded by HRH Prince Ali Bin Al Hussein.

The AFC is dedicated and will continue to provide a safe environment for women and girls to participate in football – on and off the pitch – without any exploitation or harassment.

By signing the declaration, the AFC reiterates its pledge to adhere to its key principles which include adopting a clear standard safeguarding code and instituting educational programmes, implementing whistleblowing and reporting mechanisms, enforcement of policies through serious sanctions and supporting affected individuals.

Dato’ Windsor John, the AFC General Secretary, said: “We are fully committed to providing a safe environment for everyone who plays football and at our AFC Executive meeting in Muscat in November last year we agreed to review our rules and regulations as well as Statutes in this area. That important work is on-going, and a report should go to our relevant committees in the next few months.”

AFDP Global is a social enterprise that funds, supports and partners with organisations to unite and transform communities through football.

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Northern NSW Football Launches Female Referee Mentor Program to Strengthen Officiating Pathway

Northern NSW Football has launched a Female Referee Mentor Program, backed by NSW Office of Sport funding, as the federation moves to address one of the game’s most persistent development gaps: retaining and advancing women in officiating.

The program pairs emerging referees with experienced female officials and coaches, and has already been introduced in match conditions during the 2026 Northern NSW Women’s State Cup under the oversight of NNSWF high-performance referee coach and FIFA referee Casey Reibelt.

Northern NSW says the initiative is designed to improve progression into representative appointments and leadership roles while building the support networks often cited as critical to referee retention.

Tournament rollout offers first test of model

NNSWF said 25 female referees officiated during the Women’s State Cup as part of the program’s initial phase.

The federation also released a number of key appointments linked to the rollout. Sophie Whale and Jamie Mills-Cove were appointed assistant referees for the Community Plate final. Lilli Skaines and Kaitlyn Digby were appointed to the under-13 and under-15 Premier Youth League Girls Cup finals, with Indi Charlesworth named assistant referee for both fixtures.

Reibelt said the initiative was intended to support younger and less-experienced referees in a practical environment and to reduce the sense of isolation that can come with early officiating experience. NNSWF general manager participation and women’s football Allana Neeve said the federation viewed refereeing as a critical part of women’s football and described the funded program as a pathway investment aimed at long-term sustainability.

From participation goal to workforce strategy

Over the past years, women’s player participation has boomed, but officiating pathways have not always expanded at the same pace, particularly in regional systems where access to experienced coaching and consistent appointments can be uneven.

That has consequences beyond referee numbers. Match officials are a core workforce input for competition quality, scheduling and player development. If attrition is high in early officiating years, federations are forced into constant replacement cycles rather than building depth.

In that context, mentor programs are increasingly treated as operational infrastructure, not supplementary participation projects. What matters is not only recruitment, but conversion: whether referees remain in the system long enough to progress into advanced appointments and eventually into coaching and leadership roles.

Northern NSW’s decision to embed mentoring in live competition rather than classroom-only delivery is a practical strength. Development feedback linked to real matches is generally more actionable for emerging referees than abstract technical sessions.

The next phase, however, will determine whether the program produces structural change. Initiatives launched around major events often generate strong short-term engagement but weaken across regular-season demands, especially where travel, study and work pressures are high.

Over time, the federation will need to show progress in second- and third-season retention, advancement into higher-grade appointments, and sustained mentor participation beyond flagship tournaments. Consistency across metropolitan and regional cohorts will also be central to any claim of pathway equity.

Public funding raises reporting expectations

Office of Sport support gives the program early stability, but it also raises the bar on transparency. Publicly supported pathway programs are typically expected to report outcomes, not just participation stories.

For this initiative, that means publishing practical indicators: cohort continuity, appointment progression and evidence that mentoring remains active throughout the season cycle. Without that reporting architecture, it is difficult to distinguish between a successful event and a durable reform.

For now, Northern NSW has delivered a credible first step: a defined mentor structure, named participants and immediate implementation inside a representative competition. The next challenge is to convert that start into a repeatable officiating pipeline.

Chelsea FC partners with Strava in landmark lifestyle partnership

The London-based giants announced the launch this week, marking a first-of-its-kind partnership for both the Premier League and Women’s Super League (WSL).

Connecting with fans

As clubs across the world look to find new and exciting ways of connecting with fans, Chelsea are showing that the answer – more often than not – already exists.

Strava is a running and fitness platform with over 195 million users across the globe. But the app represents more than just tracking speed – it is a social and lifestyle symbol through which users can connect.

And with presence in 185 countries, the app has the power to unite users from all over the world, making it a perfect fit for the globally-followed Blues.

“We are always looking at ways we can use our global brand to bring people together, often in unexpected ways,” said Brand Director for Chelsea Football Club, Scott Fenton.

“By working with Strava and becoming the first Premier League and BWSL teams to establish an official presence on Strava, we can lean into participation culture, understand where our fans are while offering new experiences for them and strengthen the bonds that unite our global community.”

Two brands with a huge international presence. One partnership which promises to encourage community, movement and healthy-living.

 

The intersection between sport and lifestyle

At first glance, Chelsea FC and Strava appear an unconventional partnership. Indeed, it is the first time a club has established an official presence on the app.

But at its core, the two organisations serve similar purposes: uniting people with a common passion for sport.

At its beginnings in 2009, Strava promised to replicate the feeling of team sports and unlocking new achievements, making a deal with Chelsea FC – one of the world’s most successful teams in recent years – a true full-circle moment.

“Chelsea FC joining Strava as the first Premier League and BWSL team to establish a global club on the platform is a powerful demonstration of how brands are engaging with their communities,” explained Director of Athlete and Community Partnerships at Strava, Mel Jarrett.

“We believe shared passion for movement creates real connections, and this collaboration brings that to life for Chelsea’s global fanbase.”

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