AFC Women’s Football Committee further reaffirms their pledge to grow women’s club football

AFC

The AFC Women’s Football Committee’s commitment towards strengthening the foundations of the women’s club game was further underlined at its fifth meeting held in Chonburi, Thailand on Saturday.

Chaired by Mahfuza Akhter Kiron, the Committee praised the continued efforts of the AFC’s Member Associations in developing women’s club football against the backdrop of the ongoing AFC Women’s Club Championship 2022 – Pilot Tournament.

For the first time in the history of Asian football, the AFC Women’s Club Championship 2022 – Pilot Tournament witnessed the participation of teams from both the East and West regions, with the former reaching its decisive final match day in Thailand.

The Committee also held in-depth discussions on the impending launch of the AFC Women’s Champions League in 2024, which will be a significant game-changer for women’s football, agreeing on the overall considerations, as well as the entry and calendar principles with more information on the format and final details to be confirmed and communicated in 2023.

The Committee reviewed the Asian Qualifiers format for the Women’s Olympic Football Tournament 2024, featuring 33 teams in entry. Necessary adjustments were made to the first two rounds in order to minimise the logistical challenges for the participating teams.

Additionally, members of the Committee approved the proposed dates of the AFC Women’s Youth Competitions in 2025 and 2026, namely the Qualifiers and Finals of the AFC U20 Women’s Asian Cup 2026™ and the AFC U17 Women’s Asian Cup™ 2026, while providing the Administration the mandate to revise the dates where necessary.

The AFC U20 Women’s Asian Cup 2026™ Qualifiers Rounds 1 and 2 will be held from March 8 to 16, 2025 and August 11 to 17, 2025 respectively while the Finals is scheduled to be staged from March 23 to April 4, 2026.

Meanwhile, the AFC U17 Women’s Asian Cup 2026™ Qualifiers Rounds 1 and 2 are set to take place from April 26 to May 4, 2025, and September 22 to 28, 2025, with the Finals planned for April 27 to May 10, 2026.

The Committee also approved the Competitions Regulations for the AFC U20 Women’s Asian Cup Uzbekistan 2024™ and the AFC U17 Women’s Asian Cup Indonesia 2024™, and noted the completion of the AFC Women’s Asian Cup™ History Book.

Previous ArticleNext Article

Spain’s Liga F receives history-making investment into women’s football

The deal, worth AUD 91 million (€55 million) across four seasons, represents a monumental investment into Liga F and women’s football by Gasol16 Ventures and Fortified Partners.

 

Setting the pace

The investment comes as a hugely signficant moment in the history of women’s football not just in Spain, but across Europe.

But, given Spain’s commitment to growing the women’s game in recent years (and the world-beating teams it produces as a result), it is hardly a surprise that Liga F is at the centre of this milestone.

In the 2024-25 season, Liga F distributed AUD 28 million to its clubs, as well as doubling television audiences across two years.

The rate of growth is astounding, and shows no signs of slowing down.

“Women’s football in Spain has made a spectacular leap in recent years: audiences have almost doubled in two seasons, and stadiums are incresingly full,” explained Founder and President of Gasol16 Ventures, Pau Gasol.

“Therefore, this is not a sentimental commitment to women’s sport. It is an investment decision based on data, market trends, and the conviction that women’s football represents a growth opportunity with enormous potential for value creation.”

Thus, Gasol’s motivation reveals much about his own reasons for investing, as well as about the current status of women’s football in Spain.

The landscape does not want, or need, sentimental commitment. It is a financial and sporting powerhouse in its own right, and one which can grow to new heights year-on-year.

 

Securing a successful future

Furthermore, the long-term nature of the deal (set for the next four seasons from the 2026-27 campaign) shows vision and ambition for what the league can become.

“This agreement allows us to look further ahead and equip ourselves with the necessary tools to continue building an increasingly strong, more competitive league with greater capacity to generate value for our clubs,” outlined President of Liga F Beatriz Álvarez Mesa.

“What excites me most about this alliance is not just the investment it brings, but the message it sends: there are people and institutions who believe in the potential of Liga F and want to be part of its growth.”

 

Final thoughts

This is in stark contrast to the current situation of the A League Women in Australia, which PFA Chief Executive Beua Busch described as at a “tipping point”.

The problems remain the same as they were several years ago. Investment, player satisfaction and attendances are well below other major leagues. The key is creating a product which presents the immense value of clubs, players and commercial opportunities.

Because when intentional investment comes, the question stops being ‘who will invest?’ but ‘who wouldn’t?’ .

Juan Mata Commits to Melbourne Victory’s Future with Ownership Stake

Melbourne Victory has announced that Spanish football icon Juan Mata has joined the club’s ownership group, marking one of the most significant investment moves by a current international footballer in Australian football history.

The agreement sees Mata acquire an ownership stake in Victory while continuing to weigh up whether he will extend his playing career beyond the 2025/26 A-League Men’s season. The investment is separate from any future playing contract and reflects a long-term commitment to both the club and the wider Australian football landscape.

Should Mata eventually retire from professional football, he will also take on a leadership role by chairing a newly established football committee at Melbourne Victory, helping shape the club’s football operations and strategic direction.

More than another football investment

While former elite players have increasingly entered football ownership around the world, Mata’s decision stands apart because he is investing directly into the club he currently represents.

The move places Melbourne Victory among a growing list of clubs benefiting from investment by globally recognised football figures. However, unlike celebrity ownership groups where players often become passive investors after retirement, Mata is embedding himself within the club while still competing at the highest domestic level.

Commercial terms of the transaction remain confidential, although the investment has been described as a significant long-term minority stake designed to strengthen the partnership between Mata and the club well beyond his playing career.

A vote of confidence in Australian football

Perhaps the most significant aspect of the announcement is what it says about the perception of Australian football internationally.

After arriving in Australia following spells with some of Europe’s biggest clubs, including Manchester United, Chelsea and Valencia, few would have predicted that Mata would choose to invest his own capital into an A-League club.

Instead, the 2010 FIFA World Cup winner has described Australian football as a competition with genuine long-term potential.

“Australian football has a future I genuinely believe in,” Mata said.

“From the moment I arrived at Melbourne Victory, I’ve felt the passion of this club and the potential of the A-Leagues, and I want to be part of building what comes next—not just for a season, but for the long term.”

Mata added that becoming a shareholder represented “the natural next step” after enjoying his first season at Victory.

Rewarding an outstanding first season

The investment follows what has been one of the finest individual campaigns by a marquee player in recent A-League history.

The 38-year-old registered five goals and 13 assists across 25 appearances during the 2025/26 season, earning the Johnny Warren Medal as the league’s best player while also claiming Melbourne Victory’s Player of the Year honours. His performances helped guide Victory back into the Finals Series and demonstrated that his influence extends far beyond his reputation.

Rather than treating Australia as a final destination before retirement, Mata has instead become increasingly involved in shaping the game’s future.

A growing portfolio of sporting investments

Melbourne Victory is not Mata’s first venture into sports ownership.

The Spaniard already holds ownership interests in Major League Soccer expansion club San Diego FC and Formula One outfit Alpine Racing. He has also invested in Mercury/13, the multi-club ownership group focused on developing women’s football globally.

These investments reflect a broader trend among modern footballers who are leveraging their experience and networks beyond their playing careers. For Melbourne Victory, securing someone with Mata’s global football knowledge, commercial experience and international connections represents an opportunity that extends well beyond the pitch.

Landmark moment for Melbourne Victory

Victory Chairman John Dovaston described Mata’s investment as a significant endorsement of both the club and the A-Leagues.

According to Dovaston, Mata is a discerning investor with stakes in elite sporting organisations worldwide, making his decision to back Melbourne Victory a strong signal of confidence in the club’s direction and the league’s future.

Managing Director Caroline Carnegie echoed those sentiments, describing the announcement as “genuinely groundbreaking” and highlighting Mata’s combination of world-class football intelligence, investor mindset and long-term commitment.

A statement beyond Melbourne

Australian football has long sought greater international credibility. Not only through marquee signings, but through meaningful long-term investment.

Mata’s decision represents something arguably more valuable than a headline player signing. By committing financially to Melbourne Victory, he is effectively betting on the future growth of both the club and the A-Leagues.

At a time when Australian football continues to pursue increased investment, stronger governance and greater global relevance, having one of the game’s most respected figures choose to become an owner may ultimately prove to be one of the competition’s most powerful endorsements.

Most Popular Topics

Editor Picks

Send this to a friend