AFF Suzuki Cup 2020 has joined forces with the world’s biggest football content and media business Footballco, allowing their flagship digital platform Goal to become the Official Football Website Partner of the tournament.
The exciting partnership will mark the first time that South East Asia’s top football tournament will collaborate with Goal to increase the Championship’s reach.
Goal will be given exclusive access to the tournament, involving behind-the-scenes access and rights to use archive videos, capturing and producing compelling content. The tournament is expected to reach 10 million website and app users throughout Southeast Asia, while a social reach extends to more than 50 million for fans in the region.
Andy Jackson, VP of Media for APAC, Footballco:
“We are delighted to partner with the AFF Suzuki Cup which will undoubtedly allow us to bring the 50 million South East Asian fans Goal reaches each month, much closer to the tournament that they care about the most. We have a number of new and exciting editorial initiatives in the pipeline leading into this year’s tournament that will build excitement and anticipation amongst fans by celebrating the rich history of the tournament, shining a light on the emerging stars as well as presenting Suzuki Cup sponsors with the opportunity to benefit from the unrivalled scale we offer in the region.”
Tilman Wendt, Executive Director, Digital & Brand Marketing – SEA, Sportfive:
“We know that football fans in ASEAN have been anxiously waiting for football to return after the pandemic. With the AFF Suzuki Cup centred around the thrilling regional football rivalries and the great passion of fans, the partnership with Goal is a great opportunity for us to not only amplify the tournament campaign #RivalriesNeverDie but also a chance to create unique stories to engage with Goal’s digital audience across South East Asia. By combining Goal’s and Sportfive’s capabilities, we are confident that we can maximise the content for the benefit of our fans.”
The AFF Suzuki Cup 2020 is scheduled to take place from December 5 2021 to January 1 2022, due to the tournament being postponed due to the Covid-19 pandemic.