Alex Brosque: A true football ambassador

Alex Brosque

When Alex Brosque first wore the colours of Marconi-Fairfield during the 2001-2002 N.S.L. season, he exuded a sense of anticipation and excitement which laid the foundations for a successful professional football career.

The striker with the sweet left foot, deft touch and genuine pace was always bound for glory. His goal scoring record at professional level of almost one goal in every three games was a testimony to his ability in the front third of the field, even though he played many games as a wide player.

Despite a satisfying career overseas in Japan and the Middle East, Brosque was content to ply much of his trade in Australia where he became a cult figure at Sydney F.C.

However, Brosque was more than just a footballer because he has always been a great ambassador for the game and on retirement. It was a natural progression for him to enter the media ranks.

In this interview with Roger Sleeman, Alex Brosque discusses his feelings about life after football as he reflects on his playing career, expresses his opinions on the current state of the game and his current role in the public eye as part of the football media ranks.

Roger Sleeman: Looking back on your playing career, what is the feeling of life after football?

Alex Brosque: Fortunately, everything I hoped it would be.

When your career ends, there’s always that uncertainty about what your next step will be and whether you can transition smoothly.

I spoke to a lot of ex players in my last years who advised me to play as long as possible because they said when you retire, it’s not a happy decision.

Three years on, I’ve had more time to spend with my family because travelling nationally and playing overseas take its toll in a long playing career.

Also, I don’t miss the daily grind when your body takes three to four days to recover after playing.

However, I’m very lucky to be involved with the media which has continued my connection with the game.

R.S. Do you believe you achieved enough in your playing career?

A.B. It’s all about perspective and when I was growing up, I was never tipped to be a star.

I played football because I loved it and enjoyed being with my mates.

Things progressed slowly for me and what I achieved was more than what I could’ve imagined as a young kid.

In my first years of senior football, there was hype in one newspaper article that I was the next Harry Kewell.

But I was different to Harry and my personality wasn’t about being the best player at the biggest club.

That characteristic just wasn’t in me.

R.S. So what is that magical something which defines success at the highest level?

A.B. It’s the mental part, not just your technique and work rate.

It’s whether you have that drive and passion to succeeed like a Craig Johnston.

Johnston had the determination to achieve at all costs.

This mental strength was also evident in succeeding generations with players like Jim Patikas and David Mitchell.

Currently, the mental strength of young players isn’t the same because it’s all too easy for them. Previously, parents made big sacrifices for their sons to succeed in football so we made sure we succeeded to justify their investment in us.

R.S. Can you relate your experience when you first went overseas in 2004?

A.B. Off the back of the 2003 World Youth Cup in which I performed well, an agent approached me to go to Feyenoord.

The plan was always to place me on loan  because I was only twenty and  they would’ve had to pay me a minimum wage.

I had a trial at Westerloo in Belgium and when they were happy with me, I signed.

At the time, the NSL was dying ,and the A-League hadn’t commenced, so the only option was to go overseas.

However, I dreaded leaving my family in Australia.

It’s just my personality and I had no regrets leaving Westerloo after one season to return to play in the A-League with Brisbane Roar.

R.S. You established your name in Sydney FC folklore from 2006-2011. What are you memories of that first stint?

A.B. Terry Butcher was the coach in the first year and his coaching style was typically English.

His methods concentrated on a lot of sessions with lots of drills.

He was criticised in many quarters  but I found him to be a great guy with obviously an amazing football pedigree.

I didn’t do well in the first season and only scored five goals, although I had come in as a big signing. That was tough for me.

However, I improved my mental attitude which helped me immensely in the following season.

In that five year stint, I learned much about the game from the different coaches, Terry Butcher, Branko Culina, John Kosmina and Vitezslav Lavika

Lavika particularly was a pleasure to play under with his outstanding knowledge and the fact he was so calm and never raised his voice.

Amongst my team-mates, John Aloisi and Tony Popovic were amazing to play with.

R.S. There was some controversy in your move to Japan with Shimizu S Pulse for the 2011 and 2012 seasons. What were the circumstances surrounding this and what was life like in Japan?

A.B. At the time I still had a contract with Sydney F.C. and a court case ensued.

Eventually, Sydney FC released me and I promised Chairman, Scott Barlow, I would return to the club one day.

Japan has a real football culture and it ranks as one of the best places I’ve played in.

The football was a high standard and the players had great technique and speed of thought whereas we often are just quick and strong in Australia.

Going to training every day was a pleasure and playing with legends of the class of Shinji Ono and Takahara was something else. All players, whether defenders or attackers were technically proficient.

The fans took to me when I ssored a penalty in an early match and although the stadium was only small with a capacity of 15,000, it was always a great atmosphere.

Ironically, my time in Japan brought me to the attention of the Middle East and I was signed by Al Ain in 2012.

This decision was an important financial consideration for my family but it also meant I bypassed the chance to still compete for a spot in the Socceroo squad for the 2014 Brazil World Cup.

The rest is history as I returned to Sydney F.C. in 2014 to see out my career until 2019.

When you have team-mates in the class of Juninho, Steve Corica, Clint Bolton and Terry McFlynn and coaching staff at the level of Graham Arnold and Andrew Clarke, life is made much easier.

R.S. What is your opinion of the signing of Jack Rodwell, Joe Lolley and Robert Mak at Sydney F.C.

A.B. Jack Rodwell if fully fit can be a great asset to Sydney F.C.

I like his aggression and he can make a difference as a leader in the middle of the park as Luke Brattan did before his serious injury.

In reference to Lolley, take the case of Besart Berisha who was a relative unknown before he came to the A-League.

Adam le Fondre has proven what he can do and I believe Lolley can score goals in a competition where he’ll be playing only once a week for the most part.

I’ve seen him score some spectacular goals from long range in the UK.

Robert Mak has a wonderful pedigree and he should be an important part of the squad this season.

However, now that Bobo has retired, I would like to see Patrick Wood get more game time.

R.S. Are you enjoying your time in the media and is the game benefiting from theTen/Paramount coverage?

A.B. Originally, when Fox Sports approached met to become an analyst,  I did it to stay in the game and it developed into more regular work.

Certainly, we need more media like other codes with an emphasis on player profiles.

When I look at the Paramount/Ten Coverage investment, it would be ideal to see them grow the coverage over their five year contract.

The fans need more information and larger coverage because the print media is almost non existent.

Critically, there has to be more discussion round the game and former players need to be more than just a face.

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Football West and Persebaya Surabaya FC sign three-year MoU

Football West and Persebaya Surabaya FC have formalised their partnership by signing a three-year Memorandum of Understanding (MoU), marking a significant step in their collaboration.

The agreement was signed by Football West CEO Jamie Harnwell and Persebaya Surabaya CEO Azrul Ananda in the presence of Western Australia’s Minister for Sport and Recreation, David Templeman.

This MoU sets the foundation for a talent development and exchange program between Football West, the governing body of football in Western Australia, and Persebaya Surabaya FC, one of Indonesia’s top-tier football clubs.

As part of the agreement, plans are already in motion for Persebaya’s senior team to visit Western Australia next year. The club, currently leading Liga 1, Indonesia’s top football league, will participate in various football-related activities.

Football West’s relationship with Persebaya Surabaya dates back to 2018 when the Indonesian club’s youth team visited Perth for a three-match tour. The following year, Football West reciprocated by sending an Under 19 State team to Surabaya, where the visit was also a success.

Football West CEO Jamie Harnwell spoke in length on the importance of this partnership and their connection to Indonesia.

“Football West is delighted to renew our relationship with Persebaya Surabaya and we look forward to creating sporting and cultural opportunities through our shared love of football,” he said in a press release.

“Indonesia is a natural sporting partner for WA. Football is the No1 sport in Indonesia and we know from when we took our team to Surabaya in 2019 that they love Australian football.

“It has been a pleasure to host Azrul and his team this week, showing them several venues including the Sam Kerr Football Centre. We have had strong discussions about what we can achieve and it is very exciting.

“Football West’s Asian Engagement Strategy is a pillar of our Strategic Plan and this Memorandum of Understanding shows how committed we are in this area. We would like to thank Minister Templeman and the Department of Local Government, Sport and Cultural Industries for their ongoing support for Football West in developing these relations,” he concluded.

Azrul Ananda, President of Persebaya Surabaya shared the same sentiment  about the extension of the partnership.

“We are happy to finally be able to continue our collaboration with Football West,” he said in a press release.

“During several days in Perth, the Persebaya management team has received much information regarding a visit from the Persebaya senior team in July 2025 for mini training camps and other cultural activities.

“Thank you to Jamie Harnwell and friends at Football West, Western Australia Sport and Recreation Minister Mr David Templeman, and Consulate General of Indonesia Mrs Listiana Operananta for their big support.

“We believe that the agreement between Persebaya and Football West over the next three years will strengthen people-to-people relationships between the people of East Java and Western Australia.”

This MoU signifies a deepening relationship between football organisations in Western Australia and Indonesia.

It creates an official platform for talent sharing and the development of players, coaches, and officials through exchange programs.

By facilitating visits and collaborative activities, the partnership also promotes cultural understanding between the two regions.

This deal is very important for Western Australian football and its attempt to expand their Asian representation.

PFA Annual Report Highlights Key Concerns for A-League Players

The Professional Footballers Association (PFA) have released their 2024 Annual A-League Men’s report. This analysis has highlighted key successful areas of last season and importantly areas of growth in the league.

This review uses a wide range of data but importantly uses a strong player-based approach.

A key tool for data collection for this report is the A-League Men’s end-of-season survey conducted voluntarily online between May 7-31, 2024. This survey received 191 player responses, a record number with at least 13 players from each club.

The survey provides a comprehensive and representative source of player insights for policymakers, offering robust comparisons across the league.

Categorised below are some key factors of the report.

International Benchmarking

The Twenty-First Group’s World Super League model provides insights into the A-League Men’s (ALM) competitive positioning.

The analysis employed a machine learning approach, rating team strengths based on performance and player movements from ten relevant leagues over six seasons. The ALM ranks eighth among these competitions as a second-tier Asian league.

The salary cap system contributes to the consistent team strengths, with a slight overall decline in score over six years likely attributed to league expansion. Despite this, the ALM’s league ranking remained stable.

From a player development perspective, the analysis offers guidance for international transfers to leagues that offer promising development pathways for Australian players looking to progress in their international careers.

Transfer Revenue

The Australian A-League Men (ALM) has experienced a remarkable transformation in its transfer market dynamics as a significant talent production and export market over recent years.

In 2024, ALM clubs received at least $17.5 million in transfer fees, with the total value potentially exceeding $20 million, significantly up from the approx. $10 million in 2023 and the $2.5 million average in past seasons.

This growth represents a fundamental shift in the domestic men’s football economy. For the first time, transfer revenue is now surpassing broadcast revenue.

In the context of the broader market, while ALM revenues have grown quickly, they remain a fraction of those in slightly more advanced leagues.

AFC Club Competitions

Previously, AFC competitions were often more costly than beneficial.

However, in the new 3-tier continental club competitions for 2024, the AFC Champions League Elite (ACLE) qualifying for the eight-match group stage guarantees $1.23m, with an additional $150k per win. Champions can earn at least $18.5m.

The ACL2, Which CC Mariners won last season, provides $462k for group stage participation and $77k per win, with champions potentially earning up to $5m. ALM clubs receive one berth in both the top two tiers.

Under the current Collective Bargaining Agreement, players will receive an increasing share of prize money from the Round of 16 onwards.

Player Profiles

The PFA conducted a comprehensive analysis of match minutes across six leagues: A-League Men (ALM), J1 League, K League 1, MLS, Scottish Premiership, and Belgian Pro League.

The analysis revealed that Australian and Belgian leagues stood out, with over 10% of match minutes played by under 20s, compared to less than 5% in the other four competitions.

The introduction of scholarship players outside the salary cap has notably reduced the league’s average age, emphasizing its commitment to youth development.

Attendance

Average attendance for regular season matches has increased to 8,076 from 7,553 in 2022-23, but crowds have still not recovered to their pre-COVID levels.

Excluding the lowest attended teams of Western United and Macarthur FC the average attendance last season was 9,232, 14% higher than the 8,076 overall average.

Though the overall bias against crowd attendance can be assumed to be not as prevalent as people think, identifying this can help deal with the situations that hinder attendance.

Competitive balance

Competitive balance overall was strong with 7% of matches featuring a margin of four or more goals and 7% decided by three goals.

There was a tight race for the top 6 and the bottom two teams from 2022-23, Macarthur and Melbourne Victory, both made the finals, demonstrating the strong competitive balance of the ALM across seasons.

CBA Progress

Total player payments were around $57.8m in 2023-24, down slightly from the all-time high of $58.8m the previous season with the average payments per club being around $4.8m. This was well above the salary cap of $2.6m.

The vast majority of exempt payments from the cap were those to Marquee and Designated players. The average spend on Scholarship Players was just under $300k per club.

This report describes how revenues from transfer fees and a more lucrative AFC Champions League present new financial opportunities for our clubs.

Player Perceptions

According to the PFA end-of-season survey, 50% of ALM players were dissatisfied and 27% were very dissatisfied with how APL has performed in its management of the competition.

46% of players had ‘low trust’ in APL regarding developing a vision to improve the league.

The PFA was rated highest by the players, with 91% satisfied with its performance regarding ALM and 64% having high trust in the PFA to develop a vision.

In issues of the league, trajectory players outlined fan core experience as a centre stage with more than half including Broadcast (58%) and Atmosphere (51%) in their top three with Visibility and Branding/Marketing coming in second.

Workplace Safety

The PFA end-of-season survey uncovered concerning findings regarding the safety of ALM players’ workplaces.

11% of ALM players felt their club environment was either physically or psychologically unsafe and one in five players (20%) said they or a team-mate were unwilling to discuss issues with coaching staff and 16% with club management. 7% of players reported instances of players being forced to train alone at their clubs.

Though only a few clubs were reported on this, is still regarded as an industry issue.

Extreme weather

Last season one in six ALM matches was impacted by extreme weather with extreme heat the main culprit. 58% of players indicated the conditions impacted the players’ performances and 9% of player performances were hindered overall.

Club Index

Sydney FC was rated as the league’s best-performing club in the overall Club Performance Index, after placing in the top three for the sub-indices for Operations, Facilities, and Culture.

Pitch and atmosphere ratings

A-League players rated Wellington’s Sky Stadium with perfect marks for its pitch quality also and a four-star average for the match atmosphere.

Adelaide’s Coopers Stadium, AAMI Park, where also highly rated by ALM players with an average around the 4 stars mark. Victory home matches received an average of 4.4 for atmosphere.

The lowest rated were Newcastle’s McDonald Jones Stadium and Brisbane’s Suncorp Stadium, averaging just 2.1.

Though other factors are included for pitch quality like other events, Players should still not be subject to substandard and potentially dangerous conditions.

Conclusion

Though the report shows that in many aspects the sport is moving in the right direction, the responses from players on their welfare and on the need for more attendance is a worrying sign for the management.

This assessment is a strong example of the PFA’s dedication towards the sport in Australia and maintaining the strong relationship between the Football industry and the players themselves.

The key points of this report should be central to plans within A-League and Australian Football itself.

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