All smiles in Bournemouth with Dental on the Banks

Dental on the Banks & AFC Bournemouth

AFC Bournemouth have renewed their partnership with local dental clinic Dental on the Banks for the current 2023/24 Premier League season, remaining as the official dental partner of the club.

Dental on the Banks are a dental clinic located in Bournemouth, England, and operate on all things dental, including hygienic and cosmetic care. Dental on the Banks are proud providers of dental care to AFC Bournemouth players and staff – including trauma management during home games. All first-team and under-21s players underwent pre-screening at Vitality Stadium, courtesy of Dental on the Banks, with plans to also be a part of medical screenings for newly signed players in the future.

AFC Bournemouth are a much smaller club in comparison to the giants of the English game. The club stadium holds just over 11,000, more than seven times smaller than Manchester United’s Old Trafford. Up until the commencement of the 2023/24 season, AFC Bournemouth held the record for the smallest stadium capacity in Premier League history, just beaten out by newly promoted Luton Town.

These small community driven clubs do not gather a large country, or world-wide audience. Thus, it can be difficult to attract sponsorships and partners, in comparison to other clubs which would receive much greater traffic and R.O.I.

AFC Bournemouth Commercial Director Rob Mitchell shared his delight about the renewal.

“We’re really thrilled to have Dental on the Banks on board for another year and we’re extremely appreciative of the benefits they provide,” he said via media release.

“We’ve established a strong relationship over the short period of time that we’ve been working together and I can’t wait for it to grow further across the 2023/24 season.”

Dr Ramtin Taheri, Principal Dentist from Dental on the Banks also commented via press release:

“We are honoured to continue to be the official dentist of AFC Bournemouth,” he said.

“Our practice has always been committed to promoting oral health and wellness, and this partnership allows us to extend our expertise to the athletes that inspire our community.

“We look forward to working closely with AFC Bournemouth and contributing to their success both on and off the field.”

Partnering with smaller local businesses, which albeit, may not provide a wealth of financial stimulus for the club, but it certainly drives community togetherness, as well as reducing costs for the club, which is as equally as important as getting money in the door. For Dental on the Banks, this opportunity to align themselves with heroes of the local community is a terrific opportunity to be a part of the success of the club in hopes of this reflecting in their business.

This partnership looks to continue its great successes in which shared community values bring local businesses and the football club together, to further develop the tightly knit Bournemouth community, into one of smiles and success, both on and off the pitch.

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FQ Reinstates WinterFest 2026 at the Sunshine Coast

Football Queensland (FQ) has confirmed WinterFest, the state’s premier junior football carnival, will return to the Sunshine Coast from 1 to 5 July 2026; this time at a new home in the University of the Sunshine Coast (USC).

Delivered in partnership with Sunshine Coast Council and Visit Sunshine Coast, the five-day carnival will span USC and Sunshine Coast Wanderers FC, hosting Under 9 to Under 11 Boys and Under 11 Girls teams from every corner of the state.

WinterFest is not simply a competition. Within FQ’s development framework, the carnival serves a dual function, to expose elite junior players to FQ Technical staff, whilst providing emerging referees with live matchday experience under the guidance of senior officials.

“The carnival plays an important role in nurturing not only our most promising young players, who can showcase their abilities in front of FQ Technical staff who continue to monitor their ongoing development, but also our cohort of emerging referees from across Queensland,” said Ryan Fett, FQ General Manager- Football, Infrastructure & Club Development.

The shift to USC is deliberate. FQ has signalled an intention to elevate the event experience year-on-year, and a university campus venue, with its infrastructure and capacity, reflects that ambition more than a traditional football ground would.

Beyond the Pitch

The tournament’s footprint, however, extends well beyond the pitch. With thousands of visiting families descending on the region across five days, WinterFest functions as a significant economic activation for the Sunshine Coast during what is otherwise a quieter winter period.

“WinterFest brings enormous energy to the region, the USC and Buderim fields will be buzzing and the talent on show outstanding,” said Sunshine Coast Resilient Economy Portfolio Councillor Terry Landsberg.

The language- “Resilient Economy”- is worth noting. Landsberg’s portfolio title alone signals how local government now frames junior sport: not as community goodwill, but as economic infrastructure.

His reference to Brisbane 2032 made that explicit. “As we move closer to the Brisbane 2032 Olympic and Paralympic Games, these experiences are invaluable for aspiring athletes and equally important for boosting local tourism and supporting our businesses during the winter period.”

Whether a regional Under 11 carnival genuinely feeds an Olympic pipeline is debatable. What isn’t is that the political incentive to frame it that way, with 2032 drawing every level of government into the orbit of sport, is very real.

Football NSW partners with Deploy for Association Championships

In an announcement released on Thursday this week, Football NSW revealed Deploy as the Naming Rights Partner of the Football NSW Association Championships.

New competition, new talents

The Association Championships, set to take place in July 2026 at Glen Willow Regional Sports Complex in Mudgee, will replace the former Association Youth League.

Although the tournament has changed name, its purpose remains consistent: giving youth players the platform to showcase their talent on the football pitch.

In a display of unity and collective ambition, 18 Associations across New South Wales will enter representative teams, each one featuring gifted grassroots players looking to prove themselves against their peers.

“The Deploy FNSW Association Championships will provide a fantastic platform for our Associations to come together and celebrate the best of elite community football,” said Football NSW CEO, John Tsatsimas via official press release.

“This tournament is all about giving young players, coaches, and referees from every corner of the state a chance to shine and develop in a competitive, supportive environment.”

The partnership between Deploy and Football NSW, therefore, is not merely about a name alteration. It is a collaboration which presents future grassroots talents with a platform and opportunity to compete.

 

Built on shared values

No partnership can succeed without both parties sharing a common goal or set of values. In this case, the alliance between Football NSW and Deploy is built on a commitment to supporting grassroots football and supplying players with quality resources and experiences to showcase their talent.

“Deploy is proud to partner with Football NSW as the Naming Rights Partner of the Association Championships. Community sport plays a vital role in bringing people together and building future leaders, both on and off the field,” explained Chief Commercial Officer at Deploy, Kurt Johnson.

“As long-time partners with Football NSW, this aligns perfectly with our strategy of creating balls designed for each age and skill level of the game, ranging from junior training balls to professional match balls perfect for the competitive environment like the Association Championships.”

Furthermore, with hundreds of participants including players, referees, coaches and supporters due to attend the tournament, the partnership’s impact will extend right across the state of New South Wales.

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