All smiles in Bournemouth with Dental on the Banks

Dental on the Banks & AFC Bournemouth

AFC Bournemouth have renewed their partnership with local dental clinic Dental on the Banks for the current 2023/24 Premier League season, remaining as the official dental partner of the club.

Dental on the Banks are a dental clinic located in Bournemouth, England, and operate on all things dental, including hygienic and cosmetic care. Dental on the Banks are proud providers of dental care to AFC Bournemouth players and staff – including trauma management during home games. All first-team and under-21s players underwent pre-screening at Vitality Stadium, courtesy of Dental on the Banks, with plans to also be a part of medical screenings for newly signed players in the future.

AFC Bournemouth are a much smaller club in comparison to the giants of the English game. The club stadium holds just over 11,000, more than seven times smaller than Manchester United’s Old Trafford. Up until the commencement of the 2023/24 season, AFC Bournemouth held the record for the smallest stadium capacity in Premier League history, just beaten out by newly promoted Luton Town.

These small community driven clubs do not gather a large country, or world-wide audience. Thus, it can be difficult to attract sponsorships and partners, in comparison to other clubs which would receive much greater traffic and R.O.I.

AFC Bournemouth Commercial Director Rob Mitchell shared his delight about the renewal.

“We’re really thrilled to have Dental on the Banks on board for another year and we’re extremely appreciative of the benefits they provide,” he said via media release.

“We’ve established a strong relationship over the short period of time that we’ve been working together and I can’t wait for it to grow further across the 2023/24 season.”

Dr Ramtin Taheri, Principal Dentist from Dental on the Banks also commented via press release:

“We are honoured to continue to be the official dentist of AFC Bournemouth,” he said.

“Our practice has always been committed to promoting oral health and wellness, and this partnership allows us to extend our expertise to the athletes that inspire our community.

“We look forward to working closely with AFC Bournemouth and contributing to their success both on and off the field.”

Partnering with smaller local businesses, which albeit, may not provide a wealth of financial stimulus for the club, but it certainly drives community togetherness, as well as reducing costs for the club, which is as equally as important as getting money in the door. For Dental on the Banks, this opportunity to align themselves with heroes of the local community is a terrific opportunity to be a part of the success of the club in hopes of this reflecting in their business.

This partnership looks to continue its great successes in which shared community values bring local businesses and the football club together, to further develop the tightly knit Bournemouth community, into one of smiles and success, both on and off the pitch.

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Football Australia Announces Broadcasting Partnership with LIGR

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

Sydney Arnotts

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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