All smiles in Bournemouth with Dental on the Banks

Dental on the Banks & AFC Bournemouth

AFC Bournemouth have renewed their partnership with local dental clinic Dental on the Banks for the current 2023/24 Premier League season, remaining as the official dental partner of the club.

Dental on the Banks are a dental clinic located in Bournemouth, England, and operate on all things dental, including hygienic and cosmetic care. Dental on the Banks are proud providers of dental care to AFC Bournemouth players and staff – including trauma management during home games. All first-team and under-21s players underwent pre-screening at Vitality Stadium, courtesy of Dental on the Banks, with plans to also be a part of medical screenings for newly signed players in the future.

AFC Bournemouth are a much smaller club in comparison to the giants of the English game. The club stadium holds just over 11,000, more than seven times smaller than Manchester United’s Old Trafford. Up until the commencement of the 2023/24 season, AFC Bournemouth held the record for the smallest stadium capacity in Premier League history, just beaten out by newly promoted Luton Town.

These small community driven clubs do not gather a large country, or world-wide audience. Thus, it can be difficult to attract sponsorships and partners, in comparison to other clubs which would receive much greater traffic and R.O.I.

AFC Bournemouth Commercial Director Rob Mitchell shared his delight about the renewal.

“We’re really thrilled to have Dental on the Banks on board for another year and we’re extremely appreciative of the benefits they provide,” he said via media release.

“We’ve established a strong relationship over the short period of time that we’ve been working together and I can’t wait for it to grow further across the 2023/24 season.”

Dr Ramtin Taheri, Principal Dentist from Dental on the Banks also commented via press release:

“We are honoured to continue to be the official dentist of AFC Bournemouth,” he said.

“Our practice has always been committed to promoting oral health and wellness, and this partnership allows us to extend our expertise to the athletes that inspire our community.

“We look forward to working closely with AFC Bournemouth and contributing to their success both on and off the field.”

Partnering with smaller local businesses, which albeit, may not provide a wealth of financial stimulus for the club, but it certainly drives community togetherness, as well as reducing costs for the club, which is as equally as important as getting money in the door. For Dental on the Banks, this opportunity to align themselves with heroes of the local community is a terrific opportunity to be a part of the success of the club in hopes of this reflecting in their business.

This partnership looks to continue its great successes in which shared community values bring local businesses and the football club together, to further develop the tightly knit Bournemouth community, into one of smiles and success, both on and off the pitch.

Strategic Plan 2023-2026 launched by Football West

Football West Strategic Plan

Football West recently announced the launch of their 2023-2026 Strategic Plan, a documentation affiliated with Football Australia’s One Football Strategy that will set the direction for football in Western Australia for the coming years.

The plan will see Football West improve the game under five essential departments:

  • Participants and Clubs
  • Elite Teams and Pathways
  • Fans
  • Unifying Football
  • Asia and the Sam Kerr Football Centre

Participants and Clubs

The first pillar has the aim to make Football the most accessible sport in Western Australia where everyone can play anytime, anywhere.

There are key targets set such as: Increase registrations by 5% per annum, increase participation by 3% per annum and have 95% of clubs and associations with a completed affiliation agreement (presently 82%).

Another key focus is the development of women and girls football which isn’t surprising after the recent Women’s World Cup success. Football West set a goal of 42,500 additional women & girls playing football across the three year plan.

Elite Teams and Pathways

This pillar focuses simply on the development of talent at all ages in a bid to improve the quality of the game in Western Australia.

The focus areas are Delivery of a state-wide Football West Academy program, Frequent and consistent talent identification opportunities and High quality coach development pathway


Football West is focusing on optimising the fan experience and grassroots to improve attendance numbers and social media engagement.

Unifying Football

They will develop a resourcing model that allows for the servicing of responsibilities between Football Australia and Football West, formalised in a Service Agreement

Asia and the Sam Kerr Football Centre

Football West will look to improve international exchanges with Asian countries and use the Sam Kerr Football Centre to secure sponsorships and play big matches there by 2026.

Football West Chairman Sherif Andrawes mentioned the vision that the federation has for the future of football across all levels.

“We are excited to present the Strategic Plan to the WA football community. This is a vision that will see football move forward in tandem with Football Australia but with a strong WA focus,” Andrawes said in a statement.

“Football is in a great position across the state. We saw during the FIFA Women’s World Cup and, more recently, when the CommBank Matildas played in Perth, that our sport is unique in its widespread appeal. This passion can be felt across all areas of the game.

“We want to be bold and ambitious, and the Strategic Plan gives us a strong base from which to deliver on that.”

Football West CEO Jamie Harnwell was excited to announce how the Strategic Plan would be implemented successfully.

“This Strategic Plan is a real statement of intent and one we are proud to deliver. Harnwell mentioned in a Football West statement.

“Football is more popular than it has ever been in Western Australia, in terms of participation, inclusivity and popularity, and we should all be proud of this. However, we cannot rest on our laurels.

“As a governing body, we want to make our game even more accessible, so we can inspire a new generation to love football. That comes through hard work, consultation and direction, all of which are key to the Strategic Plan.”

The Strategic Plan is well set out and focuses on the current struggles the federation is having at grassroots level. Partnering closely with Football Australia will help them achieve the ambitious goals set out to improve both the state and national foundation.

FIFA renews with Qatar Airways as Global Airline Partner until 2030

Qatar Airways has been extended as the airline sponsor for the FIFA Men’s World Cup in North America in 2026, as well as the event in Europe, Africa, and South America in 2030.

Initially, the state-owned airline had a two-tournament contract for the 2018 World Cup in Russia and the 2022 World Cup in Qatar.

The World Cup airline spot should become available again in 2034, when Saudi Arabia is slated to host the event. The Saudis intend to establish a second national airline, Riyadh Air.

The new Qatar Airways arrangement was not announced, although it is estimated to be valued hundreds of millions of dollars. The trophy and medal presentation helpers are dressed in the airline’s uniform at World Cup finals.

“Today I am very proud to announce the renewal of our partnership between Qatar Airways and FIFA. It is a great partnership that has brought a lot of success to FIFA, and of course as well to Qatar Airways,” FIFA President Gianni Infantino said during the ceremony.

“We are excited to extend our partnership with FIFA as the Global Airline Partner. As an airline, we are committed to connecting the world, and this partnership allows us to reach millions of football fans. Football has the power to unite people across cultures and continents, and we are proud to continue to be part of this incredible journey,” said Group Chief Executive Officer Badr Mohammed Al-Meer.

In the 2019-2022 commercial cycle, the airline was one of seven top-tier men’s World Cup sponsors, earning over $2.7 billion in total marketing rights sales, according to FIFA. It comprises selected FIFA youth competitions as well as the 2027 Women’s World Cup, the host of which will be announced in May.

The 2026 World Cup will be the first to include 48 teams instead of 32, 104 games instead of 64, with players, supporters, and officials spread over 16 locations in the United States, Canada, and Mexico.

The 2030 World Cup will feature greater long-distance travel than initially anticipated, with games taking place in six nations across three continents.

FIFA stated last month that it is only considering one offer — the long-favoured Spain-Portugal co-hosting plan, which was expanded this year to include Morocco and now includes South American neighbours Argentina, Paraguay, and Uruguay hosting one game each as part of a centennial celebration. Uruguay hosted the first World Cup in 1930.

Through a dedicated platform of Qatar Airways, football fans will be excited to hear the airline will in the near future have access to exclusive travel packages such including match tickets, flights and accommodation for selected FIFA tournaments.

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