An insight into the impact of the A-League’s marquee signings

Ever since the inaugural A-League season, clubs have been consistently on the lookout for marquee players. Players that are no longer in their primes, but are enough of a household name for fans to recognise.

It’s a simple, yet smart method of putting butts in seats and in most cases, genuinely adding to the quality of your side. It also puts the A-League on the map and helps to generate worldwide interest.

In the midst of rumours that Liverpool striker and Premier League star Daniel Sturridge could make a move Down Under this offseason, now’s as good a time as any have a look at the impact marquee players have made in the past.

It’s also a good opportunity to analyse whether the consistent use of such players has impacted on Australian football in a positive or negative manner.

We don’t need to look too far back to see who some of the biggest marquees were. Alessandro Del Piero, David Villa, Emile Heskey and most recently, Keisuke Honda.

These players amongst more are some of the best footballers their countries have produced, making their names in the biggest leagues in Europe. It’s no surprise that at least financially, they were a success in the A-League.

Del Piero, a World Cup winner and genuine legend of the game signed for Sydney in 2012. After over 500 appearances for the Bianconeri, he made the move to the Harbour City. Bear in mind that at the time, he turned down a move to Liverpool, one of the biggest clubs in Europe.

So it wasn’t as if his absolute best was behind him. He still had a lot to give.

He subsequent 24 goals from 48 games in the A-League goes a long way to proving that. He was still a star.

Emile Heskey joined the Newcastle Jets that same season and his impact, safe to say, left a little to be desired.

A solid first season was followed by a dismal second season, which saw him depart the club with a goal to game ratio twice that of Del Piero’s.

David Villa had the shortest stay of the four, managing four games at Melbourne City whilst out on loan from MLS club, New York City FC.

Despite his brief run, Villa garnered a following from all fans of Australian soccer, simply because he was still seen as a player in his prime. It was a real shame to have him leave so soon, but it will have done no harm to anyone or anything.

Finally, Keisuke Honda played at the Melbourne Victory this season and in short, he made a massive impact. One of Japan’s greatest ever, someone’s who’s travelled the world and been good wherever he’s been. Victory were lucky to have him.

But one has to think that with all these successful marquees, what’s the flip side of the coin?

Massimo Maccarone wasn’t the worst marquee in A-League history, but he was far from the best. He had been a modest striker at clubs like Empoli, Siena and Middlesborough.

However, as someone most fans won’t know, someone who was 37 when he arrived at the Brisbane Roar, some if not most may think that he, along with other marquees who had limited impacts, take away opportunities for youngsters.

In the past, we have seen numerous players who have been on A-League rosters move to NPL clubs across Australia, due to lack of opportunity.

One player we can pinpoint is current Avondale FC player Joey Katebian.

At just 23 years old, Katebian still has his best years ahead and for any A-League club, his ability and his age would present a great asset. But that’s not how the Melbourne Victory and Brisbane Roar saw it.

Katebian was forced to reevaluate after limited opportunities at the A-League clubs, with a mere five appearances combined from 2015-2017. He made the move to the NPL before the start of the 2018 season.

In 2015/2016, during his time at the Victory, Katebian was forced to compete with marquee players Fahid Ben Khalfallah and Gui Finkler. Whilst those two helped the Victory achieve good results in the league and abroad, Katebian didn’t seem to be in future plans for Kevin Muscat’s side.

It was much the same at the Roar. Katebian joined prior to the 16-17 season and was made to compete with seasoned attacker, Spaniard Manuel Arana.

Arana managed 18 games with no goals to his name, whilst Katebian was barely sighted.

Now we don’t know the full story behind why Joey wasn’t played too often by his A-League clubs, but it is fair to assume that the marquees were considered before him at just about every opportunity.

Now averaging a goal every two games and a proven talent at the level, A-League clubs should be looking at Katebian.

And he isn’t the only one who has been overlooked by A-League clubs in favour of marquees, despite their potential.

Jake Brimmer of Perth Glory is a great example of when prolonged gametime helps develop a young player into a pivotal member of a footballing side. In the case of Perth, he helped them make a Grand Final this season.

When done right, signing marquee players can do wonders for an organisation. But when done wrong, it can set the future of the club back several years.

Soccer is the most popular sport amongst youths in Australia. We should be giving them the most opportunities.

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Coach Education Exchange unites Football NSW and Japan FA

The education program was a roaring success for the 14 coaches who made the trip, demonstrating Japan’s high-quality infrastructure and development systems from which football bodies across Australia can take inspiration. 

 

A valuable partner

The 2026 FNSW Japan Coach Education Exchange comes as the latest display of the strong connection between footballing worlds in Australia and Japan. 

14 Football NSW coaches travelled to Japan for unique insights into what makes the J-League and WE League tick. With both of these leagues being renowned for their distinct footballing identities, elite development pathways, and technical excellence, the program serves as a valuable opportunity for Football NSW to gain new ideas and know-how moving forward. 

During the visit to Japan, the coaching cohort visited several different clubs, including: 

  • Cerezo Osaka
  • Tokyo Verdy
  • JEF United Chiba
  • Urawa Red Diamonds
  • Gamba Osaka

Learning from international expertise

The trip was not, however, merely about uncovering the secrets to club or commercial success. 

Visits to the JFA Academy Sakai emphasised Japan’s commitment to creating elite pathways for talented young players across the country. They believe in nurturing players not only to be talented footballers, but to be confident leaders through their education and lodging system. 

“He or she being gifted does not always have his or her talent blossom. By providing those who have a talent with a good environment and encouraging them to make efforts, we nurture players who can shine in the world,” they explain via the JFA official website

Further meetings with Director of Coach Education at the JFA, Kimura Yasuhiko, as well as Head Coach of Japan’s Men’s National Team, Hajime Moriyasu, highlighted the wealth of knowledge which Australia can access during collaborations with the JFA. 

“The opportunity to meet and hear from a national team head coach operating at the highest level of international football proved both humbling and motivating, underscoring the value of global connection and shared learning in coach development,” Football NSW said via press release. 

Following the success of the 2026 FNSW Japan Coach Education Exchange, the objective should now be to transform insights into action. For Football NSW, or any other football association in Australia seeking to develop the game for current and future generations in the region, the lessons learned from international partners must be applied with real conviction and commitment.

 

Bundesliga DNA to the Boardroom: German-born Martin Kugeler Takes the Helm at Football Australia

German-born executive, Martin Kugeler, shaped by Europe’s football culture and based in Australia since 2009, will step in as Football Australia CEO in February as the game eyes a defining 2026.

Reaching new heights

During the press conference held earlier this morning, Kugeler displayed both confidence and ambition as he prepares to lead a new era for Football Australia next month.

“Football in Australia has a strong foundation for growth. Our national impact is massive,” he said, highlighting both the immense number of participants and local clubs in Australia. He then continued to underline both the Socceroos and the Matildas as valuable assets in the nation’s football sphere.

“We have exceptional national teams that continually make us proud. They perform at a truly global scale and unite not only the football community, but the entire nation.”

With both the AFC Women’s Asian Cup and the FIFA Men’s World Cup both on the horizon in 2026, the year certainly represents a huge opportunity for both the men’s and women’s game to showcase Australian footballing talent on an international scale. But the focus, as Krugeler underlined, will extend beyond the national team and address all levels of football in Australia to help the game grow.

“Football brings people and communities together. For a healthy lifestyle, for connection, for enjoyment, for belonging, powered by a remarkable, passion [and] dedicated players, referees, coaches, volunteers and fans,” he continued.

An inspiring reminder to all those involved in the game across Australia, and one which will hopefully show participants and stakeholders at all levels that 2026 will begin a new period of stability, growth and innovation.

 

Expertise, passion and ambition

Of course, the dawn of a new era for Football Australia cannot be successfully achieved without addressing the past and current issues, while still keeping an ambitious eye on what football can become at both national and international level for Australia.

Alongside Kugeler in the FA leadership team will be Football Australia Chair, Anter Isaac, as well as former Matilda, and current interim CEO of Football Australia, Heather Garriock. With their combined industry expertise and true passion for the game, all fans, players and stakeholders can be optimistic for the future of football governance in Australia.

But while expertise and passion are undoubtedly valuable assets for the FA, it remains essential that these help to inform the decisions and solutions made with the game’s best interests at heart.

 

 

 

 

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