Ange Postecoglou and Kevin Muscat join AFC Elite Club Coaches’ Forum in Shanghai

AFC Forum 2019

Asia’s top competitions – the AFC Asian Cup and the AFC Champions League – were discussed by the top coaches at the fourth AFC Elite Club Coaches’ Seminar which was held again in Shanghai, China PR during the last two days.

Gerard Houllier, the former France and Liverpool coach, joined the coaching talent which included former AFC Asian Cup winning coach Ange Postecoglou, who won the 2015 AFC Asian Cup with Australia and now coaches Yokohama F Marinos in Japan.

Last year’s beaten finalist AFC Champions League with Persepolis, Branko Ivankovic, (now with Saudi Arabia’s Al Ahli), Iceland’s Heimir Hallgrimsson who coaches Al-Arabi in Qatar and Gabriel Calderon, now Persepolis in the Islamic Republic of Iran, represented the West.

Another former Liverpool coach Rafael Benitez, who has just joined Dalian Yifang from Newcastle, was among a strong contingent of coaches from China PR – Luis Garcia (Beijing Renhe), Li Xiaopeng (Shandong Luneng Taishan), Bruno Genesio (Beijing Sinobo Guoan), Wang Baoshan (Henan Jianye) and ACL East zone semi-finalist Vitor Pereira with Shanghai SIPG.

Sydney FC’s Stephen Corica and former Melbourne Victory coach Kevin Muscat, an ever-present at all four forums, were joined by Korea’s Kim Do-hoon (Ulsan Hyundai) and Jose Morais (Jeonbuk Hyundai Motors) as well as Tomohiro Katanosaka from Japan’s Oita Trinita.

Sun Wen the former China PR women’s captain, coach of the local Shanghai women’s team, and now Chinese FA Vice President, was among the audience at an event opened by Gao Hongbo, a former Chinese national player and coach.

Mr Gao said: “The Chinese FA are delighted at the trust the AFC places in us every year by hosting this important event in Shanghai. It is important that the CFA and Chinese football learns from the best practice that is available in Asia.”

Andy Roxburgh, the AFC Technical Director, added: “We thank not only the CFA but all the clubs and coaches who have given their support for this vital event. In the last four years we have gathered the finest minds in not only Asian but also world football.

“People like Gerard Houllier, Fabio Capello, Sven Goran Eriksson and Rafa Benitez have freely shared their experience with some of the younger coaches and this can only be good for the development of the coaching talent and competitions in Asia.”

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Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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