APL appoints three new executives for commercial and marketing

Liam Watson

The Australian Professional Leagues (APL) have appointed three new senior executives who will develop a commercial and marketing function to be part of the APL’s ambitious growth strategy.

All three personnel have had extensive experience in marketing related to sport and global organisations, bringing across new ideas to promote the game.

Ryan Sandilands is set to be the APL’s first Commercial Director, tasked with supercharging the commercial and operational capabilities of the APL and club commercial teams. Sandilands is a sports and entertainment industry veteran of 20 years, having led commercial growth and strategic planning for companies such as Cirque du Soleil, Women’s Tennis Association, City Football Group and AEG.

Rob Nolan will lead the marketing and data operations function, as APL focusses on a new future about how it engages with football fans on a one-to-one basis. Nolan brings over 20-years of global marketing experience from six countries, including Kayo Sports, News Corp and iflix, one of south-east Asia’s biggest entertainment subscription VOD services. Nolan has also spent time building data capability to fuel growth with data agency Digital Alchemy and various telcos including Virgin Mobile, Vodafone and O2 in the UK.

Stacey Knox joins the APL marketing team to overhaul their operational capability to prepare the execution of the APL’s ambitious direct-to-consumer strategy. Knox has more than two decades of experience in global marketing organisations and agencies, including the Coca-Cola Company, News Limited and Inchcape. She’s also a coach and mentor to industry bodies and not-for-profit organisations.

“This team is here to innovate and supercharge the commercial and marketing capabilities of the APL as we realise our reinvention as a leading football entertainment company,” APL Chief Commercial Officer Ant Hearne said.

“We’re seeing the most entertaining football on the pitch and it’s our job to take that directly to fans with a world class fan experience and content offering.”

These new appointments add to the recently announced Managing Director Danny Townsend, Leagues Commissioner Greg O’Rourke, Chief Commercial Officer Ant Hearne, Strategy and Digital Director Michael Tange, and Deputy Commissioner Tracey Scott in the APL leadership group.

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Victorian Government Renews $10,000 Sporting Club Grants to Power Grassroots Sport in 2025-26

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Victorian grassroots football club training session

The Victorian State Government has announced the renewal of the Sporting Club Grants Program for 2025-26, delivering another boost for local players, coaches, and volunteers across the state. The program offers up to $10,000 in funding for eligible non-profit clubs to strengthen participation, upgrade equipment, and enhance community engagement.

Since its inception in 2015, the initiative has invested more than $19.5 million into Victorian sport, empowering clubs to stay active and connected. Minister for Community Sport Ros Spence praised the program for driving a “healthier, more connected Victoria,” highlighting its success in supporting grassroots development across all levels.

This year’s round places stronger focus on regional communities, following an additional $60 million investment in the Regional Community Sport Development Fund. The renewed focus ensures rural clubs—often the backbone of local communities—can access the same resources, skills, and opportunities as metropolitan teams.

Partnering with Active Victoria, the initiative aligns with the state’s 2022–26 roadmap, which champions inclusivity and representation across all sporting levels. The roadmap prioritises increased participation for women, queer, and underrepresented groups, reflecting the program’s role in building a fairer, more accessible sporting environment.

Beyond participation, the program also delivers significant economic benefits for regional areas, generating jobs and local investment through grassroots sport. By funding local initiatives, the government aims to create positive ripple effects that extend well beyond the playing field.

Applications for Round One open on October 23, 2025, and close on November 26, 2025. Clubs can apply across five categories: Uniform and Equipment, Volunteers and Officials, Access and Events, Travel, and Governance and Engagement. Round Two opens in early February 2026, closing mid-March.

For Victoria’s sporting communities, the renewed program marks another vital step in sustaining grassroots sport and reinforcing its role as a cornerstone of connection, health, and community pride.

Football Queensland Launches Upgraded Club Support Hub to Boost Volunteer and Administrator Support

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Volunteer using Football Queensland Customer Service Booking Portal

Football Queensland has unveiled its redesigned Club Support Hub, providing enhanced resources and a new Customer Service Booking Portal to assist club administrators and volunteers ahead of the 2026 season. The upgraded hub is designed to streamline support and ensure clubs have the tools they need to operate efficiently.

The Club Support Hub now offers a comprehensive suite of practical resources, covering every stage of the football season – from pre-season planning to post-season wrap-ups. Administrators and volunteers can also book dedicated support directly with FQ’s Customer Service team, making guidance more accessible than ever.

FQ CEO Robert Cavallucci said, “Football Queensland acknowledges that the success of club operations is fuelled by the hard work and dedication of volunteers across the state. We are proud to continue to bolster the support available to them with more resources and more access to FQ Customer Support.”

Building on the original Hub launched in 2021 and FQ’s Future Club+ initiative, the upgrade aims to make volunteer workflows more efficient. Checklists, guides, and direct triaging options ensure clubs receive the right support at the right time, allowing administrators to focus on value-adding activities that enhance the football experience.

To support the rollout, FQ will deliver a series of webinars in the coming months, guiding administrators through the extensive new resources available. “We are excited to continue strengthening the support available to our clubs and volunteers as we reinforce our commitment to improving the experience for every member of our football community,” Cavallucci added.

The upgraded Club Support Hub marks a significant step in Football Queensland’s ongoing efforts to provide a more efficient, club-focused service model, ensuring administrators and volunteers have the tools and guidance they need to succeed.

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