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APL appoints three new executives for commercial and marketing

The Australian Professional Leagues (APL) have appointed three new senior executives who will develop a commercial and marketing function.

The Australian Professional Leagues (APL) have appointed three new senior executives who will develop a commercial and marketing function to be part of the APL’s ambitious growth strategy.

All three personnel have had extensive experience in marketing related to sport and global organisations, bringing across new ideas to promote the game.

Ryan Sandilands is set to be the APL’s first Commercial Director, tasked with supercharging the commercial and operational capabilities of the APL and club commercial teams. Sandilands is a sports and entertainment industry veteran of 20 years, having led commercial growth and strategic planning for companies such as Cirque du Soleil, Women’s Tennis Association, City Football Group and AEG.

Rob Nolan will lead the marketing and data operations function, as APL focusses on a new future about how it engages with football fans on a one-to-one basis. Nolan brings over 20-years of global marketing experience from six countries, including Kayo Sports, News Corp and iflix, one of south-east Asia’s biggest entertainment subscription VOD services. Nolan has also spent time building data capability to fuel growth with data agency Digital Alchemy and various telcos including Virgin Mobile, Vodafone and O2 in the UK.

Stacey Knox joins the APL marketing team to overhaul their operational capability to prepare the execution of the APL’s ambitious direct-to-consumer strategy. Knox has more than two decades of experience in global marketing organisations and agencies, including the Coca-Cola Company, News Limited and Inchcape. She’s also a coach and mentor to industry bodies and not-for-profit organisations.

“This team is here to innovate and supercharge the commercial and marketing capabilities of the APL as we realise our reinvention as a leading football entertainment company,” APL Chief Commercial Officer Ant Hearne said.

“We’re seeing the most entertaining football on the pitch and it’s our job to take that directly to fans with a world class fan experience and content offering.”

These new appointments add to the recently announced Managing Director Danny Townsend, Leagues Commissioner Greg O’Rourke, Chief Commercial Officer Ant Hearne, Strategy and Digital Director Michael Tange, and Deputy Commissioner Tracey Scott in the APL leadership group.

Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

Football NSW grants webinar to aid clubs and associations

FNSW

Football NSW in conjunction with ‘The Grants Guy’ are set to premiere a free Grants Zoom online webinar next Wednesday (September 22) at 6:30pm – 7:30pm.

FNSW clubs and associations will be provided with valuable information through the grants webinar, especially for applying for funding which have assisted many teams in the past in their pursuit of seeking facility upgrades amongst various other beneficial elements.

The webinar will provide a practical guide to grant writing for any football club seeking to attain funding by applying for the Greater Cities Sport Facility Fund and the Regional Sport Facility Fund in particular.

Both grants will be explained through the practical step by step webinar, and guidance will be provided as to how to apply for the Grants.

The following topics will be discussed:

  • How to apply for the grant – the do’s and don’ts
  • Eligibility & Answering the Question
  • Project Assessment, Evaluation, Rationale, Methodology
  • Budget & Acquittal
  • Getting Grant Ready and Planning your Club’s Application

For the Greater Cities and Regional Sport Facility Fund, the second and final round of the $100 million grant is available, with grants of up to $1 million offered to sport and recreation organisations and councils.

In Round 2, up to $46 million is available for projects that improve sports facilities and recreational spaces and enable more people to participate in sport and active recreation.

Grants from $100,000 up to $1 million are available for a range of projects including lighting, amenity buildings, clubrooms, change rooms and grandstands.

Round 1 resulted in $54 million awarded for 91 projects, with over $10 million awarded to football projects.

Round 2 is the final round of the program with applications closing at 12pm, on October 8, 2021.

Register for the webinar today by clicking here.

For any further questions please contact Football NSW’s Government Relation, Infrastructure and Funding Manager Daniel Ristic via email on danielr@footballfacilities.com.au.

Player sentiment up, average age down: PFA releases annual report

Sentiment is well and truly up for A-League players, according to the annual Professional Footballers Australia (PFA) report.

This time last year, only 33% of A-League players felt confident about the direction of their football careers.

According to the PFA’s latest annual report, that number is now 56%.

Of the A-League’s 312 players, 200 responded to the 2020/21 A-League survey, capturing 70% of the current cohort, with the results proving that even despite the ongoing turbulence and uncertainty of COVID-19, the majority of players feel much more confident about their futures within the game.

The report highlights that Australian players actively want to remain in the A-League, as opposed to seeking opportunities overseas.

The key numbers that demonstrate this include:

  • 55% of players said they would like to stay playing in the A-League next season, up from 45% last year.
  • 56% of players are confident about the direction of their football careers, compared to 33% in 2019/20.
  • Only 4% of players would move to an overseas league even if it was for similar money and/or playing standard.
  • Only 16% of players who would prefer to move to an overseas league would only do so if the money and standards were better.

Other highlights of the report include that the average A-League player is getting younger.

Over the last 14 years, the average age of the A-League player has consistently trended upwards.

In 2020/21, however, this changed and the average age trended downwards, dropping from 27.6 to 25.1.

The number of players utilised in the A-League who were aged 21 and under came in at 107, representing 35% of the 300 players who received A-League minutes during the 2020/21 season.

The youngest squads on average belonged to Central Coast Mariners and Adelaide United, with average ages of 23.6 and 23.9 years respectively.

Another highlight was the fact that of the league’s 312 contracted players, 300 received A-League minutes.

“These reports have been immensely valuable, helping the PFA and the players better understand the industry in which they are employed, monitor the application of high-performance standards, assess technical progress and survey the players’ experience,” PFA Co-Chief Executive Beau Busch said of the report.

“For the last five years, we have been able to utilise these reports to formulate evidence-based positions to improve the environments in which our members work through collective bargaining.

“Promisingly, after a period of significant uncertainty, the players have indicated that they are more confident in the direction of their careers and the future of the competition than this time last year, signifying a positive shift in the perception of the A-League.”

The report also highlights the fact that A-League attendances were the lowest ever in the competition, thanks in large part to COVID-19, with an average attendance of 5,660.

Foreign players in the league reduced by 12 to a total of 51, whilst the average salary in the A-League is $136,791.

Access the full report HERE.

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