Apple to revolutionise Major League Soccer with Season Pass

Alex Bagdasarian11/01/2023 6:05 am10/01/2023

Image via Shutterstock

Major League Soccer (MLS) and Apple have announced the MLS Season Pass, which will launch on February 1 this year.

It will provide a subscription service to fans in over 100 countries that shows every live match in the MLS regular-season, including the entire playoffs and Leagues Cup.

The matches will be accessible through Apple TV on Apple devices, smart TVs, streaming services, set-top boxes as well as game consoles.

The anticipation behind the launch date also marks the official date of the 10-year partnership between MLS and Apple, a significant first for a major professional sports league.

Along with the addition of St.Louis City SC, the 29 clubs will have Apple TV patches in various colours, with the rest of the clubs’ jerseys to be shared in the weeks building up to the start of the 2023 regular season.

Apple Senior Vice President Eddy Cue said via press release:

“There isn’t a more perfect time to introduce MLS Season Pass, coming off the heels of the most dramatic MLS Cup in history and with MLS as the fastest-growing soccer league in the world. We’re counting down the days to February 2023 when fans everywhere can enjoy MLS Season Pass on billions of devices — all with no blackouts.”

MLS Commissioner Don Garber added via press release:

“We could not be more excited to bring our fans MLS Season Pass, a new home for all MLS matches and a wide variety of league and club content they can’t get anywhere else, we have the most engaged and passionate fans in sports, and now they’ll have every match everywhere with MLS Season Pass.”

The Season Pass will include a live match whip-around show so the faithful fans won’t ever miss a great goal or a world-class save. This will be combined with the option of game replays, highlights, and analysis.

Fans can visit here to sign up for relevant information and updates about the Season Pass.

Previous ArticleColorado Rapids and UCHealth in a long-term deal to promote wellnessNext ArticleWanderers Fives Facility now open to boost talent development

Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Patrick Irving15/04/2026 6:05 am14/04/2026

Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.