Applications open for Power of Her funding initiative in South Australia

The South Australian Government is accepting applications for the first round of its $18 million Power of Her funds program, dedicated to improving facilities, equipment and programs for women’s sport.

First announced in October last year, the fund follows the Power of Her Leadership Symposium, which brought together leaders from six South Australian women’s sport teams to discuss the future needs of female sport.

Surging demand for female participation in football, after the success of the 2023 FIFA Women’s World Cup, has highlighted the need for a greater provision of high-quality resources in South Australia.

As a result, the State Government has quarantined $10 million of the proposed $18 million for women’s football developments only.

The fund is divided into two streams: programs and equipment, and infrastructure. For the remainder of the 2023-2024 financial year, $2 million will be available ($1.8 million to infrastructure and $200,000 to programs and equipment).

Funding uses could include the construction of female-friendly changerooms, an increase in player and coaching programs, and more equal provisions of football equipment.

According to Football SA (FSA), girls’ and women’s participation in football will grow 33% in the next three years, and CEO Michael Carter is thankful for the State Government’s contribution to  harnessing the growth of women’s football in South Australia.

“Initiatives that support the improvement of spaces to play for our rapidly growing football community are to be applauded,” he said via government release.

“The funding announcement to support women and girls’ infrastructure will have a profound impact on future participants in sport.”

South Australian Premier Peter Malinsauskas adds that the funding scheme goes beyond helping football thrive, and will strive for greater physical activity participation amongst females.

“By making these investments in infrastructure, programs and projects that facilitate greater participation of girls and women, we can ensure the World Cup leaves a legacy for generations to come,” the Premier stated.

“This will deliver a social, health and community dividend and result in a more equal society.”

Applicants will require a funding partner to match at least 50% of the funds, which will effectively  unlock a further $10 million worth of investment.

However, Minister for Recreation, Sport and Racing, Katrine Hildyard, says the government will support applicants in their mission to receive the game-changing funds.

“We’ll be working alongside State Sporting Organisations, associations, Councils, local clubs and schools to ensure female friendly initiatives that meet the driving needs of South Australian women and girls are funded and provide greater opportunity for all South Australian girls and women to take up or deepen their participation in their chosen sport,” the Minister said in a statement.

“The upgrade and development of sporting facilities, programs, and equipment is exceedingly important to ensure that girls and women of all abilities can participate and I am so proud that this grant program will help deliver them.”

Following the success of the NSW Football Legacy Fund, the Power of Her initiative will hopefully deliver the same positive impact for South Australian football.

Applications for the first round close on April 3rd, with applicants to be notified of the result in June this year.

To apply, you can do so here.

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Adelaide United renews StudyAdelaide partnership for Asian campaign

Adelaide United has brought back a familiar commercial partner for its return to continental competition, with StudyAdelaide signing on as front-of-shirt sponsor for the club’s 2026/27 AFC Champions League Two campaign.

The partnership reconnects two South Australian organisations after StudyAdelaide previously featured on Adelaide United’s shirt during their 2010 AFC Champions League campaign.

Adelaide commenced their six-match group-stage campaign on Thursday at Hindmarsh, defeating Hong Kong’s Tai Po 3-0.

For StudyAdelaide, the value of the partnership extends beyond traditional football sponsorship. The organisation, a partnership between the South Australian Government and more than 50 education institutions, is using Adelaide United’s Asian competition to promote South Australia as an international study destination.

The club’s continental schedule provides exposure in several key Asian markets, with Adelaide travelling to face BG Pathum United in Thailand and Lion City Sailors in Singapore during the group stage.

StudyAdelaide chief executive Jane Johnston said the partnership would provide a great opportunity to connect with young people across Asia.

“Having StudyAdelaide featured throughout this international competition is a unique platform to connect with young people across Asia and highlight the many reasons South Australia is their best option to study, live and build a career,” Johnston said.

The deal illustrates how football’s international competitions can provide commercial value beyond traditional brand exposure, particularly for organisations looking to promote to a specific or new region.

The Reds’ ACL Two campaign continues against BG Pathum United in Thailand on October 15.

Active Club Program offers South Australian football clubs a funding boost

South Australian football clubs can tap into another round of government support, with the Active Club Program offering grants of up to $3,000 to help clubs improve participation and strengthen their local communities. The Office for Recreation, Sport and Racing (ORSR) opened its new round of funding on the 28th of August. Clubs have until midday on Wednesday, 14 October 2026 to apply.

The grassroots benefits

The South Australian Government has allocated $1.448 million to the round. Clubs with fewer than 100 members can receive $1,500. Clubs with 100 or more members can receive $3,000. The program targets grassroots sport, including football. It helps clubs purchase equipment and resources that make participation easier and more affordable.

Football clubs can use the funding for sporting equipment, uniforms and protective gear. They can also fund playing venue maintenance equipment, professional development, medical equipment and training. The program also supports projects that improve inclusion. Clubs can use grants for positive health initiatives and hardship subsidies. These measures can help remove barriers that stop people from playing sport.

That focus creates opportunities for football clubs to support more women and girls. It can also help clubs create more welcoming environments for players of different ages and backgrounds. Water and energy efficiency also form part of the program. Clubs can fund eligible initiatives that reduce water use or improve energy efficiency. That could prove particularly valuable for football clubs managing local playing venues and facilities. The program also allows minor club infrastructure upgrades and technology that directly supports participation or club sustainability.

Who is eligible?

To qualify, a club must operate as a not-for-profit sport or active recreation organisation in South Australia. It must have at least 20 members and have operated for at least 12 months.

ORSR will also consider a club’s participation profile when assessing applications. The assessment looks at female and male junior and senior participation, alongside factors such as the club’s affiliation and when it last received Active Club Program funding.

How to apply

The funding can make a direct difference at grassroots level. In the previous round, 558 South Australian clubs shared more than $1.4 million. The government says the investment helped clubs meet essential costs while supporting participation and inclusion.

For football, that support can stretch beyond the playing field. Stronger clubs create more opportunities for players, coaches and volunteers. They also provide places where people can build connections and stay active. Applications for Round 56 will be screened in November, assessed in December, with clubs notified in January 2027.

To learn more about the South Australian Active Club Program, visit their website.

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