fbpx

Are retired players limiting opportunities for aspiring journalists?

Whether it be the emotional thrill, the love of the game or even the publicity, some ex players can’t seem to stay away from the game they played for so long.

That’s not to say they should stay away, it’s more of an observation of just how many ex-players are involved in commentary, social media and general coverage of the sport.

We see it in the AFL and cricket more so than most sports. Ex-players and legends of the game return to the spotlight to give their insight to fans across the country or the globe.

It’s a great way of giving fans a better idea of what is happening out on the field, as the ex-players know more so than anyone else just what takes place.

And whilst it’s great that we are privileged enough to get such genuinely insightful knowledge from these former superstars, for some people, it takes away possible opportunities at work in the industry.

Nearly every commentator on 7’s coverage of the AFL has played AFL football to some degree. Same with Fox Footy. Even Dwayne Russell, a man known for his commentary, played 50 games for Geelong and was the captain of Port Adelaide in the SANFL during the 1980’s.

By having nearly every commentary position occupied by an ex-professional, those working their way into the journalism industry have to fight tooth and nail just to be considered for entry level jobs.

This is something that can and should be changed.

Now don’t get me wrong. These ex-players from all different codes are very good at what they do. They look at the game like your average Joe can’t. Most of them are genuinely engaging with the way they commentate and interact with one another.

For all their commitment to the game throughout their careers, it’s only fair the game gives a little bit back to them.

But let’s flip the coin and examine the situation from an aspiring journalist’s position.

For argument’s sake, let’s call him Harry, a 22 year old sports journalism graduate from Melbourne who loves all types of sports.

Harry has grown up watching his heroes during their primes and has idolised them for years. But he decided that instead of playing, he wants to report on the sports he admires so much.

Harry has a decent portfolio filled with work he’s done, a strong and consistent presence on social media and he hasn’t put a foot wrong since he graduated.

But if he wants to attain his dream job of working on live TV, he’s got to compete with those who he grew up idolising.

His idols, now retired, happy, probably with kids, are now earning a few more bucks by turning up to report for a few days a week and for some, to commentate usually once per week.

How demoralising must it be for Harry knowing that as long as his idols continue to work after they retire from sport, he’ll never get the dream job. Or a job that is similar to that.

As much as the use of ex-professionals has helped the game, it has limited the amount of jobs for young, aspiring journalists who want to get their careers started.

If sporting associations across the country can configure a system to even out the amount of ex-players and actual journalists/reporters in the media, it’ll be as close to a solution as we get.

But now, as long as the system stays 90% ex-players, we’re not just doing a disservice to these young adults.

We’re doing a disservice to the industry.

Caelum Ferrarese is a Senior journalist with Soccerscene. He reports widely on micro policy within Australasia and industry disruptions at grassroots level.

New A-Leagues, work still to be done

Australia’s top-flight A-Leagues is back and whilst much has changed it is clear that there is still a lot of work ahead.

Australia’s top-flight football competition is back and whilst much has changed it is clear that there is still a lot of work ahead.

The clubs are no longer driving from the back seat, and they have wasted no time and spared little expense in committing to a major makeover to Australia’s top-flight competitions, A-Leagues Men and Women.

A glossy new look, an inclusive new name that bundles the premier men’s and women’s competition, sleek new graphics, a bumper free-to-air deal as well as a new streaming service and dedicated football news platforms all represent solid wins for the Australian Professional Leagues ahead of their debut season on the back of a mountain of preparation that has gone into the promotion of the competition.

Whilst only the most naïve will have expected the efforts to deliver an instant return, the sobering numbers from the opening round of the 2021/22 A-Leagues Men season demonstrate just how much work lies ahead.

Not even the gloss of all the stellar exertion put into revamping the look and feel of the A-Leagues and the fantastic efforts that went into broadcasting the competition to Australia’s audience could completely deflect from the real issues that football continues to face in Australia.

Put simply, they are the same issues that have plagued the sport in Australia for decades, including infrastructure and failing to connect with every part of the Australian football fraternity.

The embarrassing relocation of Macarthur FC’s opening round clash with Wellington Phoenix due to the dire state of the pitch at Campbelltown Stadium will have resonated with hundreds, if not thousands of football administrators all over the country who rely on third parties to maintain their playing surfaces.

It’s one thing for a third-tier state league team to have to relocate a game due to a bad pitch.

It’s another thing for it to happen in the top-flight. Put bluntly, it’s completely unacceptable.

The issue serves as an urgent reminder for the needs of football owned and operated infrastructure.

The sub-10,000 attendance figures at four out of six games highlight the top-flight’s ongoing struggles to get bums in seats and build genuine support for expansion sides.

Off the back of a championship-winning season, Melbourne City would have to be disappointed with a crowd of 7,213, whilst the 8,210 who turned out for Western United’s home game against Melbourne Victory were largely supporters of the away team.

The relocated 1-1 draw between Macarthur and Wellington attracted a touch over 1,000 people, with a contingent of the people in the ground having stuck around following the earlier F3 Derby between Central Coast Mariners and Newcastle Jets – a fixture which was attended by less than 7,000 people.

They are numbers that must concern the clubs involved, regardless of the various mitigating circumstances that have been offered as explanations.

Macarthur’s relocation to Newcastle for the weekend was undoubtedly a major issue. However, excuses in Melbourne that with lockdown over, people have other priorities will not hold up in the long run.

The reality is that the pool of ‘new fans’ without attachment to an A-Leagues team or another club is dwindling in an extremely competitive market and this is not something that the APL will be able to expand its way out of.

For football and economic reasons, there is no denying that the A-Leagues needs more teams – as Adelaide United coach Carl Veart passionately advocated for last week. The methods for adding those teams is a critical component of the discussion moving forward.

There are clubs that exist today all over Australia that bring comparable, if not larger, crowds to Macarthur FC, Western United and at times Melbourne City.

Surely, at some point, these clubs deserve an opportunity. One of the biggest obstacles to making this happen is undoubtedly football’s first big problem – infrastructure.

Encouraging further investment in existing football infrastructure through the carrot of opportunities to access the top-flight could be a turnkey solution that will help solve both of football’s biggest issues.

The main short-term issue that was highlighted in round one was the varying quality of stream quality on Paramount+.

Personally, this was not something I experienced watching at least parts of every game via the Apple TV app on my television.

I did notice what seemed like a slightly reduced quality when simulcasting the Western United v Melbourne Victory game on my phone whilst watching the Sydney Derby on TV, but the second half seemed to be an improvement on the first.

Of course, it’s not all bad.

Technical streaming issues are nothing new when it comes to new services launching their live products.

We all remember the hugely frustrating buffering issues many users experienced when the Premier League first arrived on Optus Sport and the issues faced with the 2018 World Cup in times of peak demand.

Optus Sport rose to the challenges remarkably well and at this point, there’s no reason to doubt Paramount’s ability to do the same.

Elsewhere, a sell-out crowd packed into HBF Park to watch Perth Glory’s entertaining 1-1 draw against Adelaide United.

No doubt many of the 17,198 who attended the fixture were attracted to the game for the chance to get a glimpse of former Chelsea, Manchester City and Liverpool star Daniel Sturridge, highlighting the power of genuine marquees in attracting a crowd in Australia.

A healthy 23,118 at the Sydney derby at Commonwealth Bank stadium bodes well for two of the competition’s big teams in a crucial market, too.

The derby also attracted a free-to-air audience of 146,000. On face value alone, that’s not a hugely impressive number, but it is a number that bodes well for the competition according to industry experts, with well-known sports industry commentator @footyindustryAU suggesting that the number was “almost certainly” the highest-rated non-final A-League game in the last five years.

Like most things in life, the marketing gloss will never hide every flaw and the flaws don’t necessarily mean the world is coming to an end.

Round one 2021/22 represents progress and steps forward for Australian football.

The steps forward, however, are on a journey that still has miles to be walked.

Is the A-League prepared for sportswashing?

With Premier League clubs being used to rehabilitate reputations for foreign entities, could the same happen in the A-League?

This month, Newcastle United became the richest club in world football – due solely to majority ownership by the Saudi Arabian Foreign Wealth Fund. With Premier League clubs being used to rehabilitate reputations for foreign entities, could the same happen in the A-League?

World football has a problem with ‘sportswashing’ – which the Macmillan dictionary defines as “when a corrupt or tyrannical regime uses sport to enhance its reputation” – as exemplified by the purchase of Newcastle United by the investment arm of the Saudi Arabian government.

This same government assassinated journalist and dissident Jamal Khashoggi in the Turkish consul in 2019, and now they have been allowed to purchase a football club in the world’s most-watched sporting league to rehabilitate their reputation on the world stage.

The World Cup in Qatar might be the biggest sportswashing event of all. The host nation of the 2022 tournament has a horrid reputation with human rights abuse, and over 6,500 migrant workers have died in the country since the World Cup was announced, with the total number likely significantly higher.

Countries like Australia will have no qualms sending their national teams – helping legitimise Qatar on the world stage and sportswashing away the human rights abuse and death toll that the event has created.

Australian football – and the A-League – will face a reckoning with sportswashing in the future, the question is how can it be combated?

Australian football has fought its fights against possibly malicious owners, both domestically and foreign. Clive Palmer and Nathan Tinkler promised the world, but left the Gold Coast without a club – and the Newcastle Jets penniless respectively.

Clive Palmer left Gold Coast United in ruin.

Foreign owners have also done their damage. On January 4, 2021, Martin Lee’s ownership of the Jets was terminated after he failed to inject any money into the club since October 2019, while also failing to pay any of the club’s debts.

ABC’s Four Corners revealed a director – Joko Driyono – for the company that owns the Brisbane Roar with the Bakrie family – was jailed for 18 months for match-fixing Indonesian football matches.

According to Indonesian business records, he remains the president director of Pelita Jaya Cronus, the holding company for Brisbane Roar.

Joko Driyono, director of Brisbane Roar’s holding company, spent 18 months in jail for match-fixing.

Does the ownership model of the A-League create accountability for owners, and do Australia’s corporate regulators do enough to ensure that malicious owners can’t drive clubs into the ground for personal profit or gain?

Take the Martin Lee example. Under the current franchise model of the A-League, he has no personal liability for the debt accrued by his ownership, and faced no repercussions for running the club into the ground before the A-League took back the license.

Former Newcastle Jets owner Martin Lee was forced to hand back the club’s license.

He simply abandoned the club after it was no longer of use to his business interests in Australia, and returned to his home country.

The A-League must avoid this as an example, while also ensuring that promises of rich domestic benefactors are balanced against the likelihood that it could be too good to be true.

The current franchise model does have its advantages, in regards to the Australian Professional Leagues having the power to take back the license of a runaway club like in the case of Clive Palmer’s Gold Coast United, or when an owner fails to inject money like Martin Lee.

Currently, the vast majority of NPL clubs are run by a board of directors who are personally liable if funds go missing, or the club goes into severe debt.

Melbourne Victory is the only publicly listed company in the A-League, and that ownership model brings responsibility to shareholders and liability for directors.

Foreign investment at the A-League is at an all-time high, with five of the 12 clubs being either foreign-owned or controlled.

One club, Adelaide United, has its ownership completely hidden from the public. The Australian footballing community currently has no idea who finances the only professional club in South Australia.

A transparent fit and fairness test must be implemented for A-League ownership, one that keeps potential malicious actors away from the game, while protecting fans and clubs.

One way to achieve this would be to ask corporate regulators to take a more hands-on approach with A-League entities during the purchasing of a license.

The downside of this approach would be that the Australian Securities and Investments Commission (ASIC) is capable of auditing companies’ finances, but foreign entities like Martin Lee’s businesses and Pelita Jaya Cronus can easily circumvent scrutiny.

Personal liability for owners and directors would force them to create sustainable businesses. While it might scare away some bad investors, those with good intentions will embrace the concept of a more stable A-League.

Another way to combat sportswashing would be to introduce the truly membership-based model championed by clubs in Germany.

The 50+1 model means that the majority of the club must be owned by local fans of the clubs, and if this was pursued in the A-League it would grant huge protections against owners who don’t act in the best intentions for the club long-term.

The Australian Professional Leagues need to ensure that those who want to invest in Australian football are doing so for the right reasons, instead of purely personal gain.

A true fit and fairness test, one that examines whether the owner is financially, ethically, and morally capable of owning an A-League team (or second division team) with the utmost accountability will be one of the best investment’s the APL can make for Australian football.

Without it, it will be a wild wasteland of Palmers, Tinklers, and Lees for years to come.

© 2022 Soccerscene Industry News. All Rights reserved. Reproduction is prohibited.

Most Popular Topics

Editor Picks