Are the Joeys’ slow starts evidence of a vacuum of opportunity for young Australian footballers?

With the Joeys currently involved in the FIFA U-17’s World Cup, some of Australia’s best young footballers are on show for the first time on the world stage. It is one of the rare opportunities for them to be so. Promising Australian talent is often well and truly distanced from public attention, with few tournaments available for them to show their wares.

All bar one of the U-17’s squad are contracted to professional clubs, with the majority honing their skills at youth level and biding their time before receiving a crack at top flight professional play.

Brisbane Roar’s Izaack Powell and Melbourne Victory’s Birkan Kirdar have both had a taste of the top level, yet for most it is something of a waiting game. That waiting builds frustration and a footballing anxiety to impress.

Such has appeared to be the case for the Joeys in both of their group matches thus far. Jumped early and stunned in the headlights by Ecuador, the young Australians were two goals behind after just nine minutes. There was something of a revival, plenty of possession and a late goal, yet it was a disappointing start to the tournament.

Things began in much the same way against Hungary yesterday. This time it took a little longer, 20 minutes in fact, for a two goal deficit to be established, but the Aussies were once again frantic and energetic without being poised and polished.

Prior to Hungary’s opener in the 14th minute, the Joeys had looked good, really good; seeking to make amends for their opening fixture. However, as soon as the Hungarians found their rhythm, the gaps began to appear and anxiety levels in the Joey’s squad appeared to increase.

What followed was the most stirring of second half comebacks from Australia. A penalty was followed by an equaliser in the 69th and 74th minutes and the Joeys should have won it late. Sadly, the winner did not come and it was to be just a lone point to keep hopes alive in the event.

It appeared clear that the Joey’s lack of experience and competitive opportunities affected their starts to both matches. Once they settled, particularly against Hungary, they looked just fine and the early swagger and confidence prior to going behind returned.

Just three members of the squad ply their trade overseas, with the remainder domestically based and involved in youth structures at A-League or NPL club level.

That essentially equates to players remaining in their home state/city and playing against opposition they know well and on a consistent basis.

A national competition similar to the FFA’s Y-League is required for them to improve, however the financial ramifications would be insurmountable for the clubs. The U-23 League can muster just eight competitive matches for its players; with clubs pooled into regions to restrain costs.

It is an unfortunate curse from which the wide brown land suffers, with airfares, accommodation and equipment expenses making extended national competitions at junior level nigh impossible.

Perhaps the answer lies in FFA supported and federation funded inter-state football, where representative teams from the eight states and territories compete for a national youth championship. School Sport Australia run such tournaments at U-16 and U-18 levels with great success.

Youth level championships would showcase the best young talent available and provide scouts with a centralised venue in which to witness that talent on show. It would expose players to all clubs across the Asian Confederation, something that is becoming increasingly important as the region grows at a rapid speed.

It is a concept that could be implemented across a range of age groups, potentially even as an extension of the U-23 Y-League concept.

It’s fundamental goal would be to have young football talent in Australia playing more often against the best opposition available; beyond club land. Forging further corporate connections, streaming inter-state matches and broadening Australia’s reach across Asia are also potential benefits.

As it stands, Australia’s youth squads are blessed with immense talent, yet appear poorly prepared for the rigours of international football. Increasing their domestic opportunities against elite opposition could go some way to improving performances on the world stage.

Of course, organising and funding such opportunities is another thing altogether.

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Football South Australia renews partnership with Datacord as Community Football Commitment Deepens

Football South Australia has announced the renewal of its partnership with Datacord, continuing a relationship that has grown steadily since the South Australian print and document solutions provider first entered the football community as naming rights sponsor of the Collegiate Soccer League Division 1.

That initial agreement, which saw Datacord align with one of Adelaide’s most historic amateur competitions, marked the beginning of what has since developed into a broader commitment to South Australian football at every level. The renewed partnership extends Datacord’s involvement beyond the CSL and into the wider Football SA ecosystem, with clubs across the state now able to access exclusive offers and preferred pricing on photocopying, managed print services and tailored business solutions.

The practical value of that access should not be understated. Community football clubs operate on tight margins, relying heavily on volunteer administrators managing everything from registration paperwork to grant applications. Cost-effective print and document solutions reduce the operational burden on those volunteers, a small but meaningful contribution to the sustainability of clubs that form the backbone of the game in South Australia.

“George is a great supporter of sport in South Australia and we are delighted to have Datacord as a supporter of football,” said Football SA CEO Michael Carter. “Service is second to none and we highly recommend their services to the business community within the Football Family.”

For Datacord Managing Director George Koutsoubis, the renewal reflects a genuine investment in the community rather than a transactional commercial arrangement. “It is important to support the local community, and Football South Australia is the perfect place to start spreading the word about Datacord and what we do for the South Australian community,” he said. “We are locally owned and operated, and I think it is a great partnership to be part of.”

Beyond the Pitch: Miyuki Kobayashi on the Real Challenges Facing Japan’s Women’s Game

Last week, Soccerscene spoke to pioneer of women’s football in Japan, Miyuki Kobayashi, about the game’s development in Japan and the intersection between sporting and social change in the country.

 

Talent, quality and recent silverware

After Japan’s recent AFC Women’s Asian Cup victory in the final against Australia, the women’s national team solidified its standing as the No.1 team in Asia.

Throughout the last 15 years, Japan’s women’s national team has grown into a formidable opponent, boasting a World Cup trophy, an Olympic silver medal, as well as three AFC Women’s Asian Cups.

The talent is undeniable. The quality is unwavering. And the team shows no signs of slowing down.

But these victories and trophies on the world stage wouldn’t be possible without the leaders behind the scenes – none more so than Miyuki Kobayashi, former WE League Board Member and current JEF United Ladies Scout and Academy Chief.

 

Laying the foundations

Kobayashi has led the charge for women’s football in Japan, promoting not only a sport which values success, but one which empowers female footballers across the nation.

“At university, not many girls were playing and we didn’t have an official team. I went to the US and the environment was so different,” Kobayashi explained.

“That opened my eyes – women can play. That’s how I started the women’s soccer league when I came back: to make an environment for girls to play.”

Thus, accessibility and opportunity became driving factors behind Kobayashi’s work, not only for those on the pitch, but for those in the dugout.

“I got involved at the JFA (Japanese Football Association) to promote women’s football. We wanted to create the opportunity for women to be coaches.”

“They are coached by men all the time, so even when the top players leave the football world, they never think to be involved.”

Furthermore, as a former coach of JEF United Ladies Youth and General Manager, Kobayashi was intent on employing as many female coaches as possible. It was not merely a personel change, but a challenge to widespread social attitudes.

“When I started to employ female coaches, the girls’ parents asked why the coach wasn’t a man. But gradually, we started to make it equal – they didn’t talk about the gender, but about the quality of the coach.”

 

The mission to empower

In 2011, the same year Japan’s women won the World Cup, the domestic league was yet to become professional. Known as the Nadeshiko League, players would work during the day and train in the evenings.

The transition from an amateur to the current professional league required time, resilience and a change in perspective.

“The sports world in Japan is more traditional – it is dominated by men,” said Kobayashi.

“If you want to make the environment even, or (want) more women to come into the (football) world, you can change the mind of the players.”

Since 2021, the WE League has embodied a sense of growth and positive change for the women’s game. In name and nature, it looks to empower players, coaches and all involved in the industry.

“I was in charge of mission achievement for women’s empowerment. We wanted to educate the players, to inspire girls and women who watch the game.”

However, the drive to empower women in football was not without backlash and challenges.

“Some people don’t like that word: ’empowerment’. It’s too strong for them. Some women really appreciate it, but it’s not easy to change the mind of society through football,” Kobayashi admitted.

 

Growing and attracting talent

Although WE League clubs are accelerating youth development and expanding pathways across U15, U18 and first team football, Kobayashi acknowledged that the overall product must improve to bring foreign players to Japan and entice homegrown talent to stay.

“Most of the national team players go to Europe or North America. I don’t say it’s a problem, but from a young age, girls who can play in the WE League want to go abroad,” Kobayashi outlined.

Indeed, when looking at the starting XI in last month’s AFC Women’s Asian Cup final, only one player – Hana Takahashi – plays in the WE League.

But the key to attracting domestic and international players to the WE League, is aligning financial investment and industry attitudes.

“The reason why women’s football has developed in European countries is the social thinking – you have to be equal and have the same opportunities as men in football. The Japanese way of thinking, especially in the football world, is not that at all,” Kobayashi continued.

“When I speak to people at Spanish clubs, women’s football is not a charity, but an investment.”

“We have assets. We have good, young players, but we’re exporting them, so we need to import too.”

Indeed, Spain is a perfect example of what can happen when investment becomes intentional, not optional. Back-to-back UEFA Women’s Nations League titles, 90% television viewership increase since 2016, and record-breaking crowd numbers reflect what can happen when the industry aligns in vision and commitment.

Japan has the players to compete against any nation in the world. Purposeful investment, combined with its overall quality of players and style, could transform the WE League into a true, global powerhouse.

 

The vision for the future

Moving forward, Kobayashi hopes that girls progressing through JEF United’s academies develop confidence and resilience, whether as players or people.

“We want to make the girls – even if they aren’t in JEF United – continue playing football and continue to be leaders,” Kobayashi said.

“Some of them have a dream to be a coach or a leader off the field too, so that’s one of the attributes we want to develop.”

This resilience, reflected by the club’s ‘never give up’ philosophy, is testament to the vision of empowerment championed by Kobayashi across the women’s game.

Even in the face of social obstacles and a lack of financial investment, perseverance and hard work is at the bedrock of women’s football in Japan. It is not just that these values exist, but that they are consistently manifested on and off the pitch, which can show future generations that football is a sport for all – men and women alike.

 

Final thoughts

There is no limit to what the WE League and the national team can achieve if given the resources it deserves. All the ingredients are there: individual quality, a distinct playing style, football philosophy and ambitions to grow.

By following the example of industry leaders like Kobayashi, women’s football in Japan can hopefully continue to make waves of impact – in the sporting landscape and society as a whole.

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