Argentine Football Association connecting with SmartSoft Gaming in digital sponsorship

AFA and SmartSoft Gaming

The Argentine Football Association (AFA) has entered into its first European-only digital sponsorship with SmartSoft Gaming, in a deal that aims to strengthen the commercial presence of Argentinian football in Europe.

The deal comes as part of a concerted effort by the AFA to capitalise on the recent success of its football teams, particularly its men’s national team, which lifted the FIFA World Cup trophy in Qatar last year.

SmartSoft is a Georgian-based gaming software company that provides innovative and high-quality virtual gaming experiences to players all over the world. SmartSoft describes itself as a pioneer of non-traditional casino games, and aims to transform such games into the mainstream for casino operators.

SmartSoft will help market Argentinian football to its European clientele through its various gaming products and software. This is tipped to include perks for SmartSoft customers, such as autographed t-shirts, match tickets and exclusive access to the national teams.

“Through this partnership with the Argentine Football Association and the Argentine National Team, we embark on a journey that unites passion and excellence, where the worlds of business and gaming converge with the magic of Argentine football,” SmartSoft Managing Partner Guga Gotsadze said via press release.

According to the AFA, the partnership signifies its intent to consolidate its global leadership position and connect with new markets across the world. Commercial and Marketing Manager of the AFA, Leandro Petersen, elaborated further on this.

“Over the last few years we have established a strategic vision and objective for our Association, to regain international prestige and global commercial attractiveness. This sponsorship agreement in the European territory with SmartSoft is the confirmation of our strategy,” Petersen added.

“Together with SmartSoft we will develop commercial and marketing actions both digitally and at international industry events, in this way AFA will be at multiple global events alongside the technology leader like SmartSoft.”

The unique partnership between the AFA and SmartSoft provides further evidence of the ways in which national football associations are building their commercial image on the international stage.

FC Barcelona and EBC Financial Group confirm collaboration

FC Barcelona has broadened its presence in the foreign exchange industry by partnering with EBC Financial Group (EBC).

This collaboration spans 3.5 years establishing the financial institution as FC Barcelona’s Official Partner in Foreign Exchange. The partnership encompasses regions such as APAC, LATAM, the Middle East, and Africa.

This collaboration signifies a momentous achievement for EBC, as it aligns the brand with FC Barcelona’s esteemed legacy and worldwide influence. Through this exclusive arrangement, EBC gains the exceptional privilege to conduct specialized business operations within the foreign exchange sector.

The partnership encompasses various services such as foreign exchange transactions, trading, brokering (including CFDs), and advisory services. Additionally, it presents an unparalleled opportunity to strengthen FC Barcelona’s connection with its partners, supporters, and Culers in these regions, while advancing its global expansion strategy through strategic partnerships in diverse sectors.

Marketing Area Vice President at FC Barcelona, Juli Guiu, released a statement regarding this partnership.

“This partnership coincides with FC Barcelona’s global expansion plan in recent years, I’m sure that this will help the Club open up a wealth of opportunities in the financial sector through these 3.5 years of partnership with the well-renowned EBC Financial Group.

“With the untapped potentials we see in the Asia Pacific region, as well as the growing economies in South & Central America, Mexico, Africa, and Middle East, we’re excited to build more connections with brands, partners, supporters and Culers in these regions.”

APAC Director of Operations at EBC Financial Group, Samuel Hertz, also added a statement for this collaboration.

“Even though EBC is only four years old, we’ve only grown because we demand the best from ourselves and the industry. We’ve delved deep into FC Barcelona’s storied history, learning from their culture of mentorship where the experienced guide the new, and the new inspire the younger, creating a continuum of growth and excellence.

“This isn’t just a partnership; it’s a shared journey towards greatness, embodying a culture where success is not just about winning but about fostering values, nurturing talent, and contributing positively to society. We’re inspired by Barca’s way of doing things, their culture where veterans nurture newcomers, passing on wisdom and passion.”

Operating from strategically positioned offices in key financial hubs including London, Hong Kong, Tokyo, Sydney, the Cayman Islands, Singapore, Bangkok, Limassol, and beyond, EBC serves a varied clientele comprising retail, professional, and institutional investors across the globe.

An amenities refresher for NSW grassroots custodian

The NSW Football Legacy Program has worked in conjunction with the Bayside Council in providing $150,000 to the Bexley North Football Club (BNFC) who join the vast growing number of successful applicants of the Infrastructure Stream, which is the second round screening process.

The Football Legacy program is a $10 million investment founded by the NSW Government. The program’s intention is to continue the established growth of female football through freshly refurbished community facilities.

Furthermore, development programs, participation initiatives and potential ventures involving tourism and international engagement are all at the forefront of the overall objective the NSW government has regarding the growth of football within the state.

The $150,000 grant in which BNFC are receiving is going to be spent sparingly. Kingsgrove Avenue Reserve is in dire need of a rejuvenation, given the club’s recent rise to popular interest within the Football St George Association, BNFC experienced an astounding spike in membership.

Since the 2021 season, the club witnessed a spike in members, a 35% increase surge in overall involvement, highlighted by a 40% increase in female involvement.

The traffic that the club began to experience was a confronting yet exciting time for the community operated club. Their previous facilities could not cater for the extravagant influx of participants, hence the club opting to collaborate with the Bayside Council.

The grant successfully attained will be used to upgrade the amenities at Kingsgrove Avenue Reserve from top to bottom. The newly furbished facility has hosts a conference room, referee room, medical room, canteen, and storage area.

Further funding requested by BNFC is expected to be utilized in rejuvenating the current change rooms and bathrooms, as well as a through fixup of the established home and away locker rooms. The end goal insight, is to accommodate highly regarded women’s footballing outlets in the future.

BNFC President Eddie Yazbeck, mentioned the importance of what this grant will provide.

“We have worked closely with Bayside Council to develop a site plan for Kingsgrove Avenue Reserve and together we applied for the NSW Football Legacy Fund to help make our vision a reality,” he said via press release. 

“This grant will deliver a much-needed infrastructure upgrade, addressing concerns such as accessibility and safety, improved canteen facilities, storage for our kits, change rooms for players and referees.”

The Facilities and Grants Officer at Football NSW, James Spanoudakis, also added via media release. 

“Amenity buildings are the heart and soul of all football clubs across NSW,” he said.

The new amenities is expected to be completed towards the conclusion of 2024, ready to go for the 2025 winter season.   

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