Arsenal and TCL in exclusive partnership to expand in UK and beyond

Avatar
Arsenal & TCL
Image credit: TCL

TCL, a leading global consumer electronics brand, and Arsenal Football Club have announced a new partnership that will provide more opportunities for fans not only in the United Kingdom, but also the Middle East, and Africa.

The deal helps fans engage with their beloved club, while also expanding TCL’s growing footprint in sport by becoming their Official Regional Consumer Electronics Partner in those regions.

The company will provide supporters with exclusive content, as well as bargains on a variety of products such as televisions, white goods, and home appliances. Fans will be able to take part in competitions and games, with the lucky winners getting official club gifts and merchandise. TCL will also offer the opportunity to see live matches at Emirates Stadium, as well as meet and greets with current and past players.

Sunny Yang, General Manager of TCL Middle East and Africa, commented via Arsenal press release, saying:

“We are thrilled to partner with Arsenal Football Club, one of the most prestigious football clubs in the world,” she said.

“This partnership will allow us to bring our innovative and high-quality products to Arsenal’s passionate and loyal supporter base in the Middle East, Africa, and the UK.

“Our values of progression, positivity and inspiration are aligned to those of Arsenal, and we’re excited to work together to engage supporters around the world in their common love for football.”

Arsenal Chief Commercial Officer Juliet Slot added via press release:

“We are delighted to welcome TCL to our family of partners,” added Juliet Slot, Arsenal’s Chief Commercial Officer.

This partnership represents an exciting opportunity for both Arsenal and TCL to engage with our supporters in the Middle East, Africa, and the United Kingdom,” she said,

“We look forward to working closely with TCL to bring the best viewing experience to our fans in those regions.”

By partnering with a reputable football club such as Arsenal, the TCL company gains direct access to a devoted football fanbase, which, when combined with exclusive content and other means, will only increase brand loyalty and customer engagement.

Previous ArticleNext Article

Mbappé move from Nike to On signals new battle for Football’s sponsorship market

Avatar
Kylian Mbappe UEFA Euro 2024 Qualifier
Image Credit: Shutterstock

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

Avatar
Image Credits: Football Australia

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

Most Popular Topics

Editor Picks

Send this to a friend