TCL, a leading global consumer electronics brand, and Arsenal Football Club have announced a new partnership that will provide more opportunities for fans not only in the United Kingdom, but also the Middle East, and Africa.
The deal helps fans engage with their beloved club, while also expanding TCL’s growing footprint in sport by becoming their Official Regional Consumer Electronics Partner in those regions.
The company will provide supporters with exclusive content, as well as bargains on a variety of products such as televisions, white goods, and home appliances. Fans will be able to take part in competitions and games, with the lucky winners getting official club gifts and merchandise. TCL will also offer the opportunity to see live matches at Emirates Stadium, as well as meet and greets with current and past players.
Sunny Yang, General Manager of TCL Middle East and Africa, commented via Arsenal press release, saying:
“We are thrilled to partner with Arsenal Football Club, one of the most prestigious football clubs in the world,” she said.
“This partnership will allow us to bring our innovative and high-quality products to Arsenal’s passionate and loyal supporter base in the Middle East, Africa, and the UK.
“Our values of progression, positivity and inspiration are aligned to those of Arsenal, and we’re excited to work together to engage supporters around the world in their common love for football.”
Arsenal Chief Commercial Officer Juliet Slot added via press release:
“We are delighted to welcome TCL to our family of partners,” added Juliet Slot, Arsenal’s Chief Commercial Officer.
This partnership represents an exciting opportunity for both Arsenal and TCL to engage with our supporters in the Middle East, Africa, and the United Kingdom,” she said,
“We look forward to working closely with TCL to bring the best viewing experience to our fans in those regions.”
By partnering with a reputable football club such as Arsenal, the TCL company gains direct access to a devoted football fanbase, which, when combined with exclusive content and other means, will only increase brand loyalty and customer engagement.