Arsenal FC have extended their partnership with Adidas, one of the biggest sport manufactures in the world, until 2030.
Ever since the beginning of when the current collaboration was renewed, the North London club have broken new ground with powerful purpose-led campaigns and product ranges grounded in the capital of England which persist to influence and attract their supporters around the globe.
Adidas and Arsenal reunited their partnership back in the 2019/20 season after 25 years apart.
The prolonged partnership will have a growing focus on Arsenal Women with strengthened marketing rights that will bring increased international exposure for the team and players, continuing the dedication to propel the women’s game.
The mission will be to build on the collaboration with Stella McCartney for Adidas which had seen the launch of a bespoke travel range for the women’s team.
As part of the new accord, Arsenal’s strategy will be beneficial from knowledge and gaining insight from the experience of Adidas, as the trade name obtains to meet its goal of replacing virgin polyester with recycled polyester in Adidas products by 2024 wherever necessary.
The extension also allows Arsenal to carry on with providing support for their local communities.
The club earlier this year launched No More Red, a long term vision to address the causes of youth violence by taking care of adolescents through the creation of safe spaces and active guidance with trusted role models.
For every sale Arsenal has made of their home shirt for this season, they have donated it to The Arsenal Foundation to provide support for local community projects.
Arsenal Chief Commercial Officer Juliet Slot said via press release:
“We’re delighted to agree a new partnership with adidas until 2030. The long-term nature of our extension means there’s a real commitment to build on this brilliant collaboration, with a strong focus on growing women’s football and developing our sustainability strategy.”
Adidas Chief Executive Officer Kasper Rorsted, added in a statement.
“We believe in helping the local community in London, investing in the causes and issues that matter most to them, and through exciting products and authentic storytelling, we’re looking forward to celebrating the rich and diverse Arsenal fanbase globally in the years ahead.”
The announcement follows a summer for both the men’s and women’s squad were hosted at Adidas’ global headquarters in Herzogenaurach, Germany for pre-season training.
