Arsenal tokens to add new fan engagement

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Arsenal Fan token

English Premier League side Arsenal have partnered with sports blockchain provider Chiliz to launch the club’s custom fan tokens on Chiliz’s Socios.com app.

During the Covid-19 pandemic, sports clubs have had to look for other revenue streams to compensate for the lack of ticketing on game days. Arsenal joins a growing list of sports entities on the platform, including Barcelona, Juventus, Paris Saint Germain and AC Milan.

The platform enables fans to purchase club fan tokens, an area of the blockchain industry that generated over $200 million in revenue in the first half of 2021 alone. According to the Socios.com management team, the app has had almost 1.2 million downloads since its launch in 2019. Of those, almost 70% took place in 2021.

Fan tokens can be exchanged for rewards such as merchandise, the ability to participate in polls, access exclusive content, and play interactive games. They can also lead to experiences like meeting players or attending home games. The Arsenal-specific digital collectibles can be bought and sold through the marketplace as a cryptocurrency.

“We are committed to finding new and innovative ways for all our supporters – whether local or international – to get closer to the club,” Arsenal Commercial Director Peter Silverstone said.

Chiliz has allocated over $50 million to expand into the top sporting leagues in the United States, whilst also becoming an official sponsor of LaLiga football club Valencia CF. The sponsorship will showcase a token logo in the front of the players’ jerseys this coming season.

In addition, Chiliz is also sponsoring Argentina’s top football league, which will officially be called Torneo Socios.com for the 2021/2022 season.

As a club, Arsenal is not new to the blockchain space. The club has partnerships for three mainstream applications of blockchain in sports – Sorare for fantasy football, Fantastec for digital collectibles, and now Chiliz for fan tokens.

In 2018, Arsenal also signed a sponsorship deal with cryptocurrency application CashBet. This deal was the first time a major global club has partnered with a cryptocurrency firm.

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Mitre Appointed FV’s Sole Ball Supplier Across All Competitions

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Image credit: Football Victoria

Football Victoria has unveiled Mitre as its exclusive official ball partner in a significant new three-year deal.

As part of the agreement, Mitre will also serve as a Bronze Partner of the FV Business League, an exclusive networking community created to support members in expanding their connections, elevating their brand, and engaging with like-minded professionals who share a passion for both football and business.

From the 2026 NPL Victoria season, clubs will play with the Mitre Ultimax Pro 26, the latest iteration of Mitre’s iconic match ball. The new Ultimax Pro features cutting-edge technology, enhanced performance, and a contemporary design inspired by the original 1995 model.

The ball incorporates a completely redesigned panel layout, engineered to deliver greater control, more accurate flight, and increased power with every strike.

The new exclusive deal reinforces the eight-year relationship between Mitre and Football Victoria, marking one of the most enduring partnerships in the industry.

FV Commercial Executive Manager, Chris Speldewinde described the agreement as a “major milestone” ahead of the 2026 season.

“Mitre has been a trusted partner of Football Victoria for many years, and this new agreement reinforces our shared commitment to elevating the game at every level,” he said via FV Official media release.

“As we move into the 2026 season, having a world-class ball partner ensures our clubs and players are equipped with the highest standards in performance.”

Director of Sportsmart Group, Gerrard Woods said Mitre was pleased to build on its long-running collaboration with FV.

“Our goal has always been to support the growth of football across the state by delivering products that players and coaches can trust at every level,” he said via press release.

In addition to Mitre’s established reseller network, clubs will be able to order match balls through a dedicated online platform designed for simple, streamlined purchasing.

Bentleigh Greens Forge Ties with MST Lawyers

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Image credit: MST Lawyers

Bentleigh Greens confirmed leading mid-tier commercial law firm, MST Lawyers, as their latest sponsor for the 2026 season. Following an announcement last week, the collaboration strengthens Bentleigh Greens’ commitment to working with Victorian businesses and connecting them with the local football community. 

A Partnership Built on Shared Values 

Ranked as a Tier 1 firm in Franchise Law in Best Law Firms 2025 by Best Lawyers and with 60 years of experince, MST Lawyers strives to maintain a client-focused model supported by respect, excellence and dedication.

But it is not only the work which MST Lawyers carries out within the walls of their company which makes a partnership with the Green so exciting. Beyond providing legal counsel and assistance, they support causes across Victoria and beyond to give back to the community who back them. Such causes include the Mayor of Monash Charity Golf Day, Ronald McDonald House Charities (RMHC) Australia, and Cambodia Rural Students Trust. 

It is ultimately no wonder why an agreement was there to be struck with a club which prides itself on inspiring a supportive environment, fostering young talent, and transforming a business into a family. Going forward, the Greens will no doubt be looking to work with MST Lawyers on matters which concern the team, the club, and the loyal community which supports them. 

Driving Business and Football Forward 

As the Bentleigh Greens look to find success once more in the NPL Victoria after being promoted as champions last season, joining forces with MST Lawyers is a move with positive implications for the club’s future.

“A sincere thank you to the entire MST Lawyers team for their support and belief in our club,” the club said via social media.

“This partnership will play a key role in driving Bentleigh Greens forward both on and off the pitch.”

Given this will be the Green’s first season back in the NPL VIC since 2023, gathering support will be crucial to not just staying in the league next year, but also sustaining its presence in seasons to come.

You can find more about the services provided by MST Lawyers here.

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