AS Monaco enlist help from 6686 Sport to grow in Asian market

AS Monaco & 6686 Sport

AS Monaco have announced a deal with leading sports and entertainment brand, 6686 Sport, which becomes the Club’s official regional partner in Asia for the next three seasons.

6686 Sport is an online betting and entertainment provider based in Asia that began recently in 2011. It is very quickly rising in popularity and the company has garnered trust and appreciation from fans through their user-friendly technology and premium services.

Before the 2023/24 season kicked off, 6686 Sport also inked sponsorship agreement deals with VFL Wolfsburg and Wolves, along with their existing three-year deal with Lazio before they agreed to collaborate with AS Monaco, showcasing their strategy of trying to make an impact in the world’s game.

In the partnership, 6686 Sport get the benefit of their logo being visible on Monaco’s LED panels in home game broadcasts in Asia, giving the brand exclusive exposure on the Asian market, aligning with the brand extensive plans for growth and innovation.

AS Monaco themselves have a long-term goal of growing a large fanbase in the Asian continent, particularly in China where  it has over three million followers on its Sina Weibo and Douyin accounts – making the Club the second most followed Ligue 1 Uber Eats team on Chinese social networks behind PSG. The club created a Japanese account in late 2022 with a plan to hit that market with the same power.

Danny Chen, Brand Manager of 6686 Sport discussed what they were going to implement with this deal.

“We are delighted to announce our thrilling partnership between 6686 Sport and AS Monaco. The collaboration between two organizations aims to combining industry expertise, innovation, and a love for the game.” he said in a press release posted by AS Monaco.

“As both organisations share the objectives of expanding through innovation and digital development, the partnership is expected to deliver an unparalleled betting experience that exceeds expectations. With the safe, reliable, and diversified services of the 6686 Sport Platform, we aim to bring the utmost sports and entertainment experiences to the fans.

AS Monaco CEO Ben Lambrecht shared his excitement with this innovative collaboration, adding via media release:

“We are very pleased to start this collaboration with 6686 Sport, a company with which we share the ambition to be innovative and pioneers in the digital and new technologies field. This new regional partnership confirms AS Monaco’s international appeal, particularly in Asia. It will also enable us to strengthen our presence on this continent and bring us closer to Asian football fans.”

The partnership makes a lot of sense with both entities sharing the same long-term goal in pushing each other’s growth in the Asian region and to connect with the continent’s football fans.

Global Institute of Sport and former Newcastle United defender Steven Taylor launch ‘study and play’ academy in Dubai

Global Institute of Sport (GIS) has announced an expansion into the Middle East by partnering with leading football performance specialists The Player, co-founded by former Newcastle United defender Steven Taylor.

Aspiring footballers from across the globe can now study a GIS university degree and immerse themselves in an elite football environment with the stunning surroundings of Dubai.

The new ‘Study & Play: Dubai’ initiative provides footballers of all levels with an unprecedented opportunity to train and play in state-of-the-art facilities under the guidance of UEFA A licenced coaches. Alongside their football, students studying a specialist GIS online sports degree will receive local academic support, as well as be part of a global cohort of GIS students studying the same degree course.

Open to students from across the world to move to Dubai, successful applicants will be able to immerse themselves in the Middle East’s emerging football market, gain cutting-edge skills and apply for sports work placements that will shape their future both on and off the field.

The Player Co-Founder and former Newcastle United player Steven Taylor commented:

“This partnership with GIS offers a fantastic opportunity for young athletes. Education is one of our four main focuses at The Player, and we’re able to offer high level performance training alongside this education.”

Fellow The Player Co-Founder and UEFA A licenced coach Sam White added:

“We’re really proud to be introducing this partnership with Global Institute of Sport, and being able to offer young professionals and talented young athletes the opportunity to study a degree and play or work within the world of football in Dubai at the same time.”

GIS President and CEO Sharona Friedman stated:

“GIS was founded with the intention of bringing the best learning and education from the world of sport together so that students are able to graduate with a holistic understanding of best practice from around the globe.

“We are delighted to partner with The Player to provide an additional immersive opportunity for students to study and train in an elite football environment, whilst also bringing our education model to a new region, which will be at the forefront of sports business and performance for the decades to come.”

The GIS degrees available to study as part of this opportunity are:

All programmes are delivered entirely online with the exception of MSc Football Coaching & Analysis, which is largely online plus two residential weeks in either London, Miami or Melbourne.

For more information on Study & Play: Dubai, you can visit the link here:

FIFA implement measures to protect female players and coaches

FIFA has announced several amendments to the current Regulations on the Status and Transfer of Players (RSTP). These changes have been approved by the FIFA Council by May 2024 and have been brought into effect from June 1.

These changes are majorly focused on women and the impact that menstruation and pregnancy have on their careers.

A meeting of key stakeholders and FIFA members resulted in these new regulations advancing the women’s game.

These include:

  • FIFA female players and coaches can now receive a minimum of 14 weeks of paid maternity leave.
  • A minimum of 8 weeks of paid absence for female coaches and players who adopt a child under the age of 2.
  • Also, a minimum of 8 weeks paid absence from the birth of the child if they are not the biological mother (for example same-sex parenthood).
  • Players are entitled to full remuneration if they are absent from training or games due to menstruation or pregnancy health reasons.
  • There is increased support for female players in contacting families during national team contexts to ease pressure on children and mothers.

FIFA Chief Legal & Compliance Officer Emilio García Silvero has commented on the recent changes:

“FIFA is committed to implementing a dynamic regulatory framework that is sound and suitable for the increasing needs of female players and coaches,” he said via media release.

“In order for the game to further flourish, it’s key that we have a holistic approach towards player well-being, including the legal aspects.”

This is a huge advancement in the game’s equality mission as FIFA has recognised and actively planned to ease the physical, psychological and social dimensions of pregnancy and menstruation for women athletes.

These regulations fit Goal 2 in FIFA’s Strategic Objectives for the Global Game: 2023-2027, which describe the organisation’s commitment to exploring and implementing further safeguards for player and coach welfare.

FIFA Chief Football Women’s Officer Dame Sarai Bareman outlined the importance of placing women’s physical health in the legal and mainstream dialogue of the sport.

“When you’re playing sport for a living, and in a professional environment, we have to factor in that the female menstrual cycle can also impact on your ability to deliver within your role,” she added via media release.

“So, it’s important that we protect … those that are affected by their menstrual cycles in a way that it doesn’t put at risk their employment situation with their club and, ultimately, their ability to earn money.”

This announcement shows the players are becoming the major stakeholders in laws and regulations around their welfare.

This is an important strategy for the equality of the game by making sure that women’s sporting careers are not put on hold or impacted by their natural body function or raising a child.

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