AS Monaco have announced a deal with leading sports and entertainment brand, 6686 Sport, which becomes the Club’s official regional partner in Asia for the next three seasons.
6686 Sport is an online betting and entertainment provider based in Asia that began recently in 2011. It is very quickly rising in popularity and the company has garnered trust and appreciation from fans through their user-friendly technology and premium services.
Before the 2023/24 season kicked off, 6686 Sport also inked sponsorship agreement deals with VFL Wolfsburg and Wolves, along with their existing three-year deal with Lazio before they agreed to collaborate with AS Monaco, showcasing their strategy of trying to make an impact in the world’s game.
In the partnership, 6686 Sport get the benefit of their logo being visible on Monaco’s LED panels in home game broadcasts in Asia, giving the brand exclusive exposure on the Asian market, aligning with the brand extensive plans for growth and innovation.
AS Monaco themselves have a long-term goal of growing a large fanbase in the Asian continent, particularly in China where it has over three million followers on its Sina Weibo and Douyin accounts – making the Club the second most followed Ligue 1 Uber Eats team on Chinese social networks behind PSG. The club created a Japanese account in late 2022 with a plan to hit that market with the same power.
Danny Chen, Brand Manager of 6686 Sport discussed what they were going to implement with this deal.
“We are delighted to announce our thrilling partnership between 6686 Sport and AS Monaco. The collaboration between two organizations aims to combining industry expertise, innovation, and a love for the game.” he said in a press release posted by AS Monaco.
“As both organisations share the objectives of expanding through innovation and digital development, the partnership is expected to deliver an unparalleled betting experience that exceeds expectations. With the safe, reliable, and diversified services of the 6686 Sport Platform, we aim to bring the utmost sports and entertainment experiences to the fans.
AS Monaco CEO Ben Lambrecht shared his excitement with this innovative collaboration, adding via media release:
“We are very pleased to start this collaboration with 6686 Sport, a company with which we share the ambition to be innovative and pioneers in the digital and new technologies field. This new regional partnership confirms AS Monaco’s international appeal, particularly in Asia. It will also enable us to strengthen our presence on this continent and bring us closer to Asian football fans.”
The partnership makes a lot of sense with both entities sharing the same long-term goal in pushing each other’s growth in the Asian region and to connect with the continent’s football fans.