AS Monaco enlist help from 6686 Sport to grow in Asian market

AS Monaco & 6686 Sport

AS Monaco have announced a deal with leading sports and entertainment brand, 6686 Sport, which becomes the Club’s official regional partner in Asia for the next three seasons.

6686 Sport is an online betting and entertainment provider based in Asia that began recently in 2011. It is very quickly rising in popularity and the company has garnered trust and appreciation from fans through their user-friendly technology and premium services.

Before the 2023/24 season kicked off, 6686 Sport also inked sponsorship agreement deals with VFL Wolfsburg and Wolves, along with their existing three-year deal with Lazio before they agreed to collaborate with AS Monaco, showcasing their strategy of trying to make an impact in the world’s game.

In the partnership, 6686 Sport get the benefit of their logo being visible on Monaco’s LED panels in home game broadcasts in Asia, giving the brand exclusive exposure on the Asian market, aligning with the brand extensive plans for growth and innovation.

AS Monaco themselves have a long-term goal of growing a large fanbase in the Asian continent, particularly in China where  it has over three million followers on its Sina Weibo and Douyin accounts – making the Club the second most followed Ligue 1 Uber Eats team on Chinese social networks behind PSG. The club created a Japanese account in late 2022 with a plan to hit that market with the same power.

Danny Chen, Brand Manager of 6686 Sport discussed what they were going to implement with this deal.

“We are delighted to announce our thrilling partnership between 6686 Sport and AS Monaco. The collaboration between two organizations aims to combining industry expertise, innovation, and a love for the game.” he said in a press release posted by AS Monaco.

“As both organisations share the objectives of expanding through innovation and digital development, the partnership is expected to deliver an unparalleled betting experience that exceeds expectations. With the safe, reliable, and diversified services of the 6686 Sport Platform, we aim to bring the utmost sports and entertainment experiences to the fans.

AS Monaco CEO Ben Lambrecht shared his excitement with this innovative collaboration, adding via media release:

“We are very pleased to start this collaboration with 6686 Sport, a company with which we share the ambition to be innovative and pioneers in the digital and new technologies field. This new regional partnership confirms AS Monaco’s international appeal, particularly in Asia. It will also enable us to strengthen our presence on this continent and bring us closer to Asian football fans.”

The partnership makes a lot of sense with both entities sharing the same long-term goal in pushing each other’s growth in the Asian region and to connect with the continent’s football fans.

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Inter Miami CF Welcomes Más+ by Messi as Hydration Partner

Inter Miami CF names Más+ by Messi as its Official Hydration Partner in a new partnership, the alliance ensures hydration for all players, from the Academy to the First Team, while introducing Más+ by Messi to fans at Chase Stadium.

This partnership adds to Lionel Messi’s growing commercial ventures as Inter Miami’s captain and football legend. Founded by Messi, Más+ by Messi provides balanced hydration with electrolytes, vitamins, and minerals, serving both elite athletes and everyday consumers.

Lionel Messi and Inter Miami CF’s leadership underscored the partnership’s significance, emphasising its advantages for both players and fans. Messi shared his enthusiasm for the collaboration.

“It’s a huge honour and joy that Más+ by Messi is becoming a partner of Inter Miami. When working on this drink, we aimed to provide hydration not only for elite athletes but also for amateurs and anyone looking to stay properly hydrated in their daily lives, while also benefiting from electrolytes and vitamins,” he said via press release.

Más+ by Messi’s Executive Vice President, Rishi Daing highlighted the vital role of hydration for everyone.

“Players for Inter Miami understand how important hydration is to achieving their goals. Now everyone can benefit from the same hydration, whether they’re on the field, in the stands, or in everyday life. We’re proud to partner with Inter Miami to share the importance of everyday hydration,” he said via press release.

Más+ by Messi will be seamlessly integrated into Inter Miami’s matchday experience and training facilities:

  • On-Field Presence: Branded coolers and towels will be used during training and matches.
  • Academy Support: The brand will aid youth development, reflecting Messi’s dedication to nurturing young talent.
  • Matchday Access: Fans at Chase Stadium can enjoy all Más+ by Messi flavours, including the city-inspired “Miami Punch.”
  • Retail Expansion: Available at Publix, Inter Miami’s Official Grocery Partner.
  • Stadium Branding: Visible throughout Chase Stadium, including press conferences and fan engagement areas.

This partnership extends beyond standard sponsorship, with Más+ by Messi actively engaging Inter Miami fans through activations and promotions at Chase Stadium. The brand’s presence in the Fan Zone and Northwest Club will further enhance the fan experience.

As Inter Miami CF expands its commercial ventures, this collaboration blends sports performance, business strategy, and the growing impact of Lionel Messi’s personal brand.

Melbourne Victory’s brand-new infrastructure strategy

Melbourne Victory & SEDA

A-League giant Melbourne Victory has revealed a brand-new extensive infrastructure strategy to foster and support tomorrow’s footballing stars.

The strategic infrastructure plan set out by Victory will aim to develop youth and women’s football programs by providing improved access to world class footballing facilities and player pathways across Victoria.

To achieve this, Melbourne Victory has opted for a campus model to enable players access to connected and consistent facilities across the North, East, South and West of Melbourne, all within an hour’s journey of Victory’s club administrative centre and the A-League Men’s training facilities at Gosch’s Paddock.

The club also intends to build another campus within the Melbourne city centre, with the first campus location to be announced by the club soon, as it continues to review and assess possible sites across the city.

Melbourne Victory Chairman, John Dovaston, explained why the club had chosen the campus model.

“The announcement of this project, and the direction taken, is aimed at ensuring we are best placed to attract and retain football talent across the State,” he said in a press release.

“Our innovative approach will allow us to have a number of campuses with not only an elite focus, but also, an eye on building our community to ensure that all Victorians have an opportunity to participate and engage in our game.”

Melbourne Victory Managing Director, Caroline Carnegie, outlined why the new infrastructure strategy was so important to the club.

“It is well understood that sport and football can influence social cohesion, and it’s our responsibility as a Club to establish infrastructure and programs that can positively impact members of the community, regardless of gender, background or location, whether that be through training the next generation of football stars, or using football as a vehicle to lead, unite, connect and inspire the community more broadly,” she said via press release.

“By enabling Victory to connect with communities across the North, South, East, and West of AAMI Park, our spiritual home, we can truly grow the Victory family and set new standards for elite facilities in our Pathway and community programs.”

The infrastructure project is an important move for the club, allowing it to grow, improve and future-proof its current suite of footballing programs. Currently, Victory operates nine elite and 23 pathway programs, providing services to over 16,000 participants across Victoria. Through the campus model, the club hopes it will be able to more efficiently develop the new generation of A-League and national team players.

“The priority is to provide not just an entry point for individuals to engage and participate in football, but to keep them engaged and provide a holistic journey to grow the Victory family across the State,” Carnegie continued.

“We are excited about the opportunities that the project can provide and the potential for growth for our Club and for football in the future.”

Melbourne Victory will continue to issue updates as it sets on the 5-year-plus journey to complete the entire project. For more information on the club’s major infrastructure strategy, access the plan HERE.

 

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