Asahi Lifestyle Beverages the exclusive non-alcoholic beverage supplier for State Football Centre

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Football West State Football Centre

Football West has signed a new supply arrangement with Asahi Lifestyle Beverages, becoming the State Football Centre’s only non-alcoholic beverage provider.

Asahi Lifestyle Beverages is Asahi Beverages’ Australian non-alcoholic beverages division. ALB produces, promotes, and distributes a wide variety of non-alcoholic beverages such as mineral water, water, soft drinks, mixers, juice, tea, energy drinks, and sports drinks.

Cool Ridge Water, Solo, Schweppes, Spring Valley, and Strangelove will be among the drinks available at the State Football Centre café and bar. They also manufacture and distribute Pepsi Max, Gatorade, and Lipton Iced Tea under licence, as well as Red Bull. 

The supplier contract is valid until January 20, 2029. Football West clubs will benefit from the supplier agreements as well, and will be provided the same preferential pricing as Football West.

Football West CEO Jamie Harnwell commented on the partnership:

“It is great for everyone involved with the State Football Centre to secure long-term deals such as the one with Asahi Lifestyle Beverages,” he said via press release.

“We are all about offering a variety of food and drink to spectators who attend the State Football Centre and the choice offered by Asahi Lifestyle Beverages is second to none.”

Asahi Lifestyle Beverages State New Business Manager, Gary Marshall said the company was delighted to be partnering with Football West.

“Football West is a major sporting organisation in Western Australia and we are proud to be their exclusive non-alcoholic beverage supplier. We look forward to working with Football West to provide their members and customers with a great beverage experience,” he added via media release.

The deal will take place effective immediately.

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SBS expands Australian Championship broadcast coverage for 2026

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Image Credits: Football Australia

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

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