Atletico Madrid have provided a great source for fan interaction with the use of a WhatsApp assistant that enables fans to get closer to the Spanish top-flight football club.
Fans of the La Liga side can connect via WhatsApp which has an assistant ready to communicate key information.
No matter where you are in the world, using WhatsApp is a powerful resource for direct information that helps you get closer to Atletico Madrid and gain some help along the way.
Areas that the assistant can cover are the major inner workings of the club, including tickets, membership, merchandise and an overall more immersive experience with players and coaching staff.
For example, when you first connect with the WhatsApp assistant, you will get a special welcome video message from Atletico’s Portuguese star Joao Felix.
There are three different ways to activate the Whatsapp assistant, which will work once the person first starts a conversation.
You can add the number 0023 690372769 to your contact list and sending a message to that number.
You can also scan a QR code found on the club’s official website, as well as using a WhatsApp assistant button. Everything you need to know can be found on the club’s website link down below.
Part of the digital development team at Atletico Madrid, Alejandro Ugarrio spoke about the need for increased fan support.
“We are increasingly a global club and, therefore, we have to offer global solutions to our fans worldwide,” he said.
“We realised that it was necessary to be able to respond to fans who are in other time zones and who use different languages.
“WhatsApp was the best fit for our needs, given the global reach it has.”
Atletico Madrid have committed to utilising WhatsApp are an innovative and powerful tool that already has more than 1.5 billion people around the world using the app.
For more information about connecting with the WhatsApp assistant, you can find it here: https://en.atleticodemadrid.com/noticias/atletico-de-madrid-provides-an-innovative-whatsapp-assistant-to-the-fans