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Atletico Madrid assistant connecting fans across the globe

Atletico Madrid have provided a great source for fan interaction with the use of a WhatsApp assistant that enables fans to get closer to the Spanish top-flight football club.

Fans of the La Liga side can connect via WhatsApp which has an assistant ready to communicate key information.

No matter where you are in the world, using WhatsApp is a powerful resource for direct information that helps you get closer to Atletico Madrid and gain some help along the way.

Areas that the assistant can cover are the major inner workings of the club, including tickets, membership, merchandise and an overall more immersive experience with players and coaching staff.

For example, when you first connect with the WhatsApp assistant, you will get a special welcome video message from Atletico’s Portuguese star Joao Felix.

There are three different ways to activate the Whatsapp assistant, which will work once the person first starts a conversation.

You can add the number 0023 690372769 to your contact list and sending a message to that number.

You can also scan a QR code found on the club’s official website, as well as using a WhatsApp assistant button. Everything you need to know can be found on the club’s website link down below.

Part of the digital development team at Atletico Madrid, Alejandro Ugarrio spoke about the need for increased fan support.

“We are increasingly a global club and, therefore, we have to offer global solutions to our fans worldwide,” he said.

“We realised that it was necessary to be able to respond to fans who are in other time zones and who use different languages.

“WhatsApp was the best fit for our needs, given the global reach it has.”

Atletico Madrid have committed to utilising WhatsApp are an innovative and powerful tool that already has more than 1.5 billion people around the world using the app.

For more information about connecting with the WhatsApp assistant, you can find it here: https://en.atleticodemadrid.com/noticias/atletico-de-madrid-provides-an-innovative-whatsapp-assistant-to-the-fans

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Tottenham Hotspur announce Science in Sport as their performance solutions partner

Tottenham and SiS

Tottenham Hotspur have named nutrition brand Science in Sport (SiS) as their first official performance solutions partner, signing a four-year deal.

The partnership will see SiS provide the Premier League outfit with products and a dedicated performance solutions framework, custom designed by the company to shape the team’s nutrition strategy.

Spurs will employ staff to work alongside SiS to help develop the programme, which will be led by the club’s lead nutritionist, Emma Tester.

“At Tottenham Hotspur we aspire to be the world’s best in performance nutrition. Since the start of pre-season, we have been working closely with James Morton and the team at SiS to get the products implemented across the squad and begin planning our wider nutritional strategy,” Tester said via Tottenham Hotspur.

“Having access and support from industry-leading experts is of huge benefit to us“We have had great feedback from the players on the range of products available to them and we look forward to developing bespoke products to truly personalise their nutrition programme.

In return, SiS will gain brand visibility on coolers and water bottles, as well as branding promotion at the club’s Tottenham Hotspur Stadium home on matchdays and at the club’s training ground.

Spursplay, the club’s recently launched streaming platform, will offer feature SiS-branded content demonstrating how the brand’s products are being used.

Included on the Board is Prof. James Morton, Director of Performance Solutions at SiS, who said via Tottenham Hotspur:

“Science in Sport are committed to fuelling the world’s best athletes and sports teams with world leading science and innovation. With our Performance Solutions programme, we tailor our research, innovation, and world class knowledge to deliver a true competitive advantage. We are delighted to partner with Tottenham Hotspur, a sports team who share the same pioneering values and vision.”

Exclusive content about the partnership will be available on SPURSPLAY, the Club’s new home of live and on-demand video content, including interviews and behind the scenes access to the Performance Framework being implemented. SiS-branded coolers and bottles will also regularly be seen pitchside on matchdays and during training sessions.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

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