Atletico Madrid lock in WhaleFin shirt deal

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Image provided by Atletico Madrid

Spanish football giants Atletico Madrid have confirmed a new, five-year agreement which will see cryptocurrency exchange platform WhaleFin become the club’s main shirt sponsor from the start of the 2022/23 season.

WhaleFin’s logo will feature on the front of Atleti’s playing kit, with the Amber Group-owned platform also set to gain global and main partner designation.

The deal is reportedly worth $62m AUD annually, according to Spanish sports business publication 2Playbook, more than double the $25m AUD a year agreement with trading platform Plus500 that expired at the end of the 2021/22 campaign.

The Amber Group digital asset specialist, meanwhile, will become the club’s exclusive digital wealth and digital lifestyle partner. The broad agreement includes significant branding exposure at Atletico’s Estadio Metropolitano home and across the club’s digital assets.

WhaleFin will serve as the preferred digital asset gateway for Atletico fans, while Amber Group has acquired exclusive rights to establish the ‘Atletiverse’ virtual island on its Openverse Web 3.0 platform.

The community outreach elements of the deal include support for the Atletico de Madrid Foundation on sustainability and social responsibility initiatives, as well as general education campaigns around sustainability, with related local research project investment.

“This multi-year partnership is a monumental moment for Amber Group, and we are proud to be partnering with Atlético de Madrid, one of the top football clubs in Spain and Europe,” Michael Wu said in a statement, the chief executive of Amber Group.

“This partnership celebrates our shared values in teamwork and community-building which are resonant in both the world of sport and crypto finance. As we continue to work towards a more connected and inclusive global economy that promotes fair opportunity for all, we look forward to democratising financial innovation and to creating opportunities for everyone to start on their digital asset journey.”

Miguel Ángel Gil, Atletico de Madrid chief executive, added in a statement:

“Today is a significant day for the future of Atlético de Madrid, as we join forces with a global leading company in the digital finance space.

“This partnership aligns with our desire to evolve digitally and being able to offer better, more superior digital experiences to our fans.”

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Chelsea and Tottenham Arrive in Sydney as Premier League Giants Launch Australian Pre-Season Tour

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Image Credit: Chelsea FC

Chelsea and Tottenham Hotspur have touched down in Sydney ahead of their pre-season tour of Australia for the Sydney Super Cup. Both clubs have wasted little time settling into life in Sydney, beginning preparations for a busy week of training sessions, fan events and pre-season fixtures.

The London rivals will each face A-League opposition before meeting meeting in the marquee fixture of the tour at Accor Stadium, bringing two of England’s biggest clubs to Australian shores as they build towards the 2026-27 Premier League season.

For Chelsea, the tour represents the first opportunity for supporters to see new manager Xabi Alonso lead the Blues. Meanwhile, Spurs fans will be eager to see improvements from Roberto De Zerbi’s men following their narrow escape from relegation last season.

Chelsea will open their tour against Western Sydney Wanderers on Tuesday 28 July, while Tottenham will face Sydney FC on Wednesday 29 July, before the clubs meet in the headline fixture of the tour on Saturday 1 August.

The clash will mark the first time the London rivals have faced each other outside the UK. The tour is another sign of Australia’s growing stature as a destination for elite European clubs during the northern hemisphere off-season

With Chelsea and Tottenham among the Premier League’s biggest global brands, the fixtures are expected to attract strong crowds and give Australian football fans a rare opportunity to watch top-flight English footballers in person.

The tour will also feature the Chelsea Women’s team, which will take on the A-League Women’s All Stars in a showcase fixture on Wednesday 12 August.

Football Australia Chairman Reflects on Socceroos World Cup Campaign, Points to Reform Agenda Ahead

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Image Credit: Football Australia

Football Australia Chairman Anter Isaac has released a statement reflecting on the Socceroos’ FIFA World Cup 2026 campaign, which ended in a penalty shootout loss to Egypt in the Round of 32 on 3 July.

Isaac thanked the players, coaching staff, medical and performance teams, and volunteers who supported the campaign, saying they represented the country with professionalism, humility and pride.

He said the tournament had brought Australians together across every state, culture and generation, calling it one of the few sporting moments capable of uniting the country.

Isaac linked the campaign to Football Australia’s broader governance work, pointing to the organisation’s recently announced reform agenda and the Enduring Principles adopted last year: Better Access to Football for All, More Football, Better Football, More People Enjoying Football, and Winning Football.

He said those principles, together with the organisation’s values of Welcome, Ready, Connect, Excel and Protect, formed the basis for every decision Football Australia makes.

“World Cups do not define our leadership,” Isaac said, adding that they instead reveal progress made long before a ball is kicked.

He said Football Australia’s responsibility extended beyond preparing for the next tournament to strengthening the institution that supports every tournament that follows.

Isaac said progress in a sporting ecosystem of Australian football’s scale depends less on any single body’s authority than on the willingness of clubs, federations, leagues and government to align around shared goals.

He said the organisation would study the lessons of the campaign carefully and continue refining its approach.

“Adaptability is not changing direction with every headline,” Isaac said. “It is improving the path while remaining true to the destination.”

Isaac framed his own role in terms of long-term stewardship, saying the game should be left in a stronger position for the generations that follow than it was for those who built it.

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