Austin FC has welcomed five official partners

Austin FC

Austin FC has announced Advanced Micro Devices (AMD), Chevron, Austin Telco Federal Credit Union, The UPS Store and UBEO as official club partners.

As the 11th most populous city in America, it had been waiting for what seems like an eternity for its first professional sports franchise, as the club was founded in 2018 but it began to compete in 2021 as a member of Major League Soccer’s Western Conference.

Austin FC President Andy Loughnane said via press release:

“As the club moves into our third season, we are fortunate and grateful to welcome five new partners, each of whom will help Austin FC continue to achieve our mission of generating goodwill across our community with impactful, Austin-based programming.”

Each of the sponsors represent the direction Austin FC will head and will form the start of some potential long-term deals from humble beginnings.

AMD

The Advanced Micro Devices (AMD) specialises in high-performance and adaptive computing leading and has been part of the Austin technology community since 1979, will collaborate with Austin FC as an official Community Partner, under the partnership, AMD and Austin FC will join forces to host a community event at Q2 Stadium in 2023.

Home to more than 3,400 AMD employees, the city of Austin is focused on advancing the future of computing across the data centre, embedded, gaming and PC markets, billions of individuals, leading Fortune 500 Businesses and cutting-edge scientific research institutions globally depend on AMD technology daily to boost how they live, work and play.

Click here to learn more about AMD.

Chevron

One of the world’s largest energy companies, Chevron, will team up with Austin FC to support the local communities and environmental initiatives, additionally, it will also be prioritising across the city to guide local boys and girls as a means of entry to high-level football training and personal development activities to continue its help for the community.

By being the Official Energy Partner of Austin FC, Chevron will be given entitlement of the southwest corner of Q2 Stadium which will formally be named the Chevron Community Corner, for every corner that Austin FC takes at every home match will trigger a community giveback initiative.

Click here to learn more about Chevron.

Austin Telco Federal Credit Union

A member of the community-owned financial institution serving the Austin metropolitan area since 1941, Austin Telco Federal Credit Union joins Austin FC to collaborate as the Club’s Official Credit Union.

Every year, Austin FC and Austin Telco will entertain two Hispanic Austin Leadership events at Q2 Stadium, offering classes free of charge on a range of topics including leadership and finance.

Click here to learn more about Austin Telco.

UBEO

One of the original companies for the city of Austin, UBEO Business Services is now the Official Office Equipment supplier of Austin FC.

Established back in 2005, UBEO has branched out nationwide in the last five years obtaining 22 organisations, the company are expert in office workflow solutions and is a noble provider of Canon, Ricoh, Xerox and other frontrunners in technology brands.

Click here to learn more about UBEO Business Services.

The UPS Store

Dedicated to the success of the communities to which it operates and the high standards they have set themselves by the growth of the company, the UPS Store has doubled after growing to over 2,000 locations in 2002 and continues to go from strength to strength.

The UPS Store offers the public a golden opportunity to become their own boss, whether it’s entrepreneurs or corporate executives, including the chance for minorities, women, veterans and retirees to take a risk in their life, also the company always has jobs available throughout America.

Click here to learn more about the UPS Store.

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Football NSW 2025 Registrations Surge as Season Approaches

Football NSW community registrations have rocketed beyond the 200,000 marks, keeping pace to eclipse the record numbers set in 2024, as the code’s popularity continues to boom across the state.

Australia’s most populous state has been breaking records the last couple years with rising participation numbers. This year continues to solidify that trend.

Junior participation is leading the charge with more than 115,000 children aged 5-12 already signed up with local clubs as the winter football season draws near.

This sustained growth follows an exceptional 2024 season that witnessed a 9% increase in overall player registrations, with female participation skyrocketing by an impressive 17%.

Football NSW CEO John Tsatsimas was particularly proud with the increased junior and female representation.

“It’s pleasing to see the healthy number of juniors registering for the upcoming community football season,” Tsatsimas commented via official Football NSW Press release.

“It’s equally great to once again see female participation at the forefront of our growth.

“Our club volunteers and Associations have done a tremendous job in overseeing registrations within their local communities and we’re looking forward to seeing the new season get underway in April.”

Not just grassroots football in NSW, but nationwide, football participation has seen huge growth in youth and female participation.

A strong NSW football environment at the forefront of this surge is key to maintaining and cultivating participation.

Though with every increase in participating numbers, the community-based clubs bear the brunt of more demand.

Now more than ever, associations and clubs need sufficient support from the state Football federation if they want to continue these exciting results.

Though time will tell how much of an increase in players there will be, the report is promising.

How to maintain the players and bring more into the footballing community in the coming years will be the next big questions for all levels of football in the state and in the country.

Liverpool FC and Adidas Reignite Partnership

Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.

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