Austin FC has welcomed five official partners

Austin FC

Austin FC has announced Advanced Micro Devices (AMD), Chevron, Austin Telco Federal Credit Union, The UPS Store and UBEO as official club partners.

As the 11th most populous city in America, it had been waiting for what seems like an eternity for its first professional sports franchise, as the club was founded in 2018 but it began to compete in 2021 as a member of Major League Soccer’s Western Conference.

Austin FC President Andy Loughnane said via press release:

“As the club moves into our third season, we are fortunate and grateful to welcome five new partners, each of whom will help Austin FC continue to achieve our mission of generating goodwill across our community with impactful, Austin-based programming.”

Each of the sponsors represent the direction Austin FC will head and will form the start of some potential long-term deals from humble beginnings.

AMD

The Advanced Micro Devices (AMD) specialises in high-performance and adaptive computing leading and has been part of the Austin technology community since 1979, will collaborate with Austin FC as an official Community Partner, under the partnership, AMD and Austin FC will join forces to host a community event at Q2 Stadium in 2023.

Home to more than 3,400 AMD employees, the city of Austin is focused on advancing the future of computing across the data centre, embedded, gaming and PC markets, billions of individuals, leading Fortune 500 Businesses and cutting-edge scientific research institutions globally depend on AMD technology daily to boost how they live, work and play.

Click here to learn more about AMD.

Chevron

One of the world’s largest energy companies, Chevron, will team up with Austin FC to support the local communities and environmental initiatives, additionally, it will also be prioritising across the city to guide local boys and girls as a means of entry to high-level football training and personal development activities to continue its help for the community.

By being the Official Energy Partner of Austin FC, Chevron will be given entitlement of the southwest corner of Q2 Stadium which will formally be named the Chevron Community Corner, for every corner that Austin FC takes at every home match will trigger a community giveback initiative.

Click here to learn more about Chevron.

Austin Telco Federal Credit Union

A member of the community-owned financial institution serving the Austin metropolitan area since 1941, Austin Telco Federal Credit Union joins Austin FC to collaborate as the Club’s Official Credit Union.

Every year, Austin FC and Austin Telco will entertain two Hispanic Austin Leadership events at Q2 Stadium, offering classes free of charge on a range of topics including leadership and finance.

Click here to learn more about Austin Telco.

UBEO

One of the original companies for the city of Austin, UBEO Business Services is now the Official Office Equipment supplier of Austin FC.

Established back in 2005, UBEO has branched out nationwide in the last five years obtaining 22 organisations, the company are expert in office workflow solutions and is a noble provider of Canon, Ricoh, Xerox and other frontrunners in technology brands.

Click here to learn more about UBEO Business Services.

The UPS Store

Dedicated to the success of the communities to which it operates and the high standards they have set themselves by the growth of the company, the UPS Store has doubled after growing to over 2,000 locations in 2002 and continues to go from strength to strength.

The UPS Store offers the public a golden opportunity to become their own boss, whether it’s entrepreneurs or corporate executives, including the chance for minorities, women, veterans and retirees to take a risk in their life, also the company always has jobs available throughout America.

Click here to learn more about the UPS Store.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

Kylian Mbappe UEFA Euro 2024 Qualifier

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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