Australia Cup confirmed as national knockout competition

Football Australia has confirmed tonight that from the 2022 edition onwards, Australia’s largest national knockout football competition will be known as the ‘Australia Cup’.The transition from the FFA Cup, which was established in 2014, to the Australia Cup will take place over the coming weeks as the Preliminary Rounds of the 2022 competition get underway in States and Territories across the nation.The switch to the Australia Cup name heralds a new era for a competition that routinely attracts over 700 clubs from all divisions of football across Australia, uniting the grassroots, amateur, and professional levels of the sport.However, the change in name also integrates and acknowledges Australian football’s storied past. Between 1962 and 1968, the original Australia Cup was contested between leading state league teams of the time.Football Australia Chief Executive Officer James Johnson saw the Australia Cup name as a popular option amongst the game’s stakeholders when research and consultation was conducted regarding changing the name of the competition, following Football Australia’s own name change from Football Federation Australia (FFA) in December 2020.“Through discussion with Australian football historians, and dialogue with fans and stakeholders of the competition, the consensus was that the name Australia Cup truly speaks to what this competition is and represents. We are pleased that through this process pioneering players, clubs, and officials can feel recognised and connected to the competition,” Johnson said.“The research and consultation we have conducted regarding this name change indicates that people will be overwhelmingly happy with the shift to Australia Cup from 2022 onwards.“We have really evolved the FFA Cup competition this year and changing the name of the competition to the Australia Cup is an exciting next step in this evolution. It was a year of many firsts – the first time the competition was played live and free-to-air via Network 10, giving it unprecedent exposure. We also scheduled matches in the final stages of the competition so that some were played on weekends, making it more friendly for the thousands of supporters across the country. The granting of one of Australia’s ‘half-spots’ in the AFC Champions League also meant that this year community clubs right up to Isuzu UTE A-League clubs could dream of representing their supporters, communities, and Australia on the international stage.“Our Cup competition has always been one which has connected and united Australia’s football community, and we believe the name change will ultimately serve to elevate the competition in the national and international consciousness, as clubs aspire to win a competition that represents our entire football ecosystem.“As the Australia Cup in 2022, we want to see more clubs from right across the country join the competition. We will see a competition where every game matters. Being played in the winter months, we also anticipate that football will be fast-paced and exciting. We are very excited about the start of a new chapter for the Australia Cup in 2022.”The Australia Cup name was made official on Network 10’s live and free coverage of the last ever FFA Cup match, held this evening in the FFA Cup Final 2021 between Melbourne Victory FC and Central Coast Mariners FC, at Melbourne’s iconic AAMI Park (kick-off 8pm AEDT).The broadcast included the airing of a video showcasing some of the origins of the Australia Cup and reflecting on its history, with comments from winners Joe Alagich, John McDaid, John Brown, Alistair Scott, Stan Ackerley, and Ray Baartz, as well as football historian George Cotsanis.

Friedkin Group to acquire majority stake in Everton

The Friedkin Group has reached an agreement to buy Farhad Moshiri’s majority 94% stake in Everton. The deal is subject to regulatory approval from the Premier League, the Football Association and the Financial Conduct Authority.

It is believed to be worth in excess of $770 million, leaving Moshiri with little return on his substantial investment.

The US-based group is led by chairman Dan Friedkin, who also owns Roma. He has a net worth of $11bn AUD according to Forbes thanks to The Friedkin Group, which was founded by his father, Thomas H. Friedkin.

Everton would become the 10th club in the Premier League under majority American ownership, joining the likes of Chelsea and Liverpool.

The deal would bring to a conclusion the damaging Moshiri reign. The British-Iranian businessman has invested more than $1445 million in the club since 2016, but many supporters have been deeply unhappy about his ownership because of its failure to hit successful transfers and its enormous debt which lead to points deductions in 2023/24.

Last season they were deducted points twice, amounting to a total of eight after an appeals process, for breaching Premier League financial rules on the level of losses clubs are allowed to make.

Everton, who have not played outside the top flight during the Premier League era, had been toying with relegation under Frank Lampard and current manager Sean Dyche, finishing in the bottom half. They started the season on only one win after six and it suggests they will spend a fourth season near the drop zone.

The Friedkin Group had agreed a deal in principle to purchase current owner Moshiri’s 94% stake in June but talks were called off a month later after the two parties failed to finalise an agreement.

That followed Miami-based 777 Partners being unable to a complete a deal earlier this year which Everton is probably fortunate to hear considering the toxicity around how they have run Standard Liege and Hertha BSC into a tough position.

In June, it was said that Friedkin hinted that he wanted Roma and Everton to sit at the top of a multi-club model, something that The Friedkin Group has yet to experiment.

Everton’s appeal to the Friedkin Group was said to be based on the club’s history, fanbase and the new stadium being built on Bramley-Moore Dock which will be used from the start of the 2025/26 season onwards.

The group in a statement said they remain fully committed to Roma and has no concerns regarding the two clubs co-existing under UEFA rules.

The Friedkin Group assumed control of Italian side Roma in 2020 and guided the club to Europa Conference League success under Jose Mourinho in 2022.

However, this success was short lived, sacking Mourinho only 10 months later before Daniele De Rossi’s short reign has the club in an awkward position in the Serie A.

After some shaky managerial appointments and sackings for AS Roma, Sean Dyche’s future also looks to be in a perilous position if he fails to turn the results around before the new year.

The Friedkin Group released a statement regarding the takeover agreement and their plans to stabilise the club.

“We are pleased to have reached an agreement to become custodians of this iconic football club. We are focused on securing the necessary approvals to complete the transaction,” a spokesperson for the Friedkin Group said in a statement last week.

“We look forward to providing stability to the club and sharing our vision for its future, including the completion of the new Everton Stadium at Bramley-Moore Dock.”

Overall, this is fantastic news for Everton and its fanbase who were long overdue some clarity around the dark situation of their ownership.

The Friedkin Group are willing to overlook the huge stadium debt and inconsistent league results in an attempt to bring one of England’s oldest clubs back to its former glory which saw them win 9 Division One titles and 3 FA Cups.

The group will lead Everton through its new era, right before they permanently leave Goodison Park and enter the 53,000 capacity Bramley-Moore Dock which should increase the club’s revenue and bring a fresh feel to the club.

Melbourne Victory secures new sponsorship deal with Ferraro Dairy

Melbourne Victory Football Club has confirmed a new collaboration with Ferraro Dairy. Under the terms of the agreement, Ferraro Dairy’s brand will be prominently displayed on the back of the shorts for both the A-League Men’s team and Academy teams for the next two seasons.

Ferraro Dairy is an Australian family-owned dairy for 50 years, based in Tullamarine. They pride themselves on high-standard dairy products from Australian produce.

The two-season partnership represents a strategic move for both organisations, combining the prestige of one of Australia’s premier football clubs with a respected name in the dairy industry. By extending the branding to both senior and academy levels, the partnership shows a comprehensive approach to team sponsorship.

Melbourne Victory Managing Director, Caroline Carnegie expressed her enthusiasm about the collaboration, highlighting the alignment between the two organisations.

“We’re incredibly pleased to have Ferraro Dairy on our Men’s kit for the next two seasons and excited to have them along for our journey,” she said via press release.

“Ferraro Dairy is a proud local business that strives for a common goal in driving high standards and delivering a premium product for its loyal clientele.

“We’re thrilled to kick off our partnership with Ferraro Dairy as we head into our 20th season as a Club.”

Ferraro Dairy General Manager, Brad Ferraro echoed the sentiment of excitement about the new partnership.

“It’s an honour to partner with a Club like Melbourne Victory in its historic 20th season and we’re proud to be featured on its iconic kit, we’re excited to be part of their journey and share in the success both on and off the field over the next two years,” Ferraro said via press release.

As Melbourne Victory continues to strengthen its commercial portfolio its partnership with an Australian-based family business, with Ferraro Dairy further solidifies its position as a supporter of local businesses.

This commitment suggests a strong foundation for what both parties hope will be a mutually beneficial relationship.

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