Australia to target 2034 FIFA World Cup following Matildas success


The FIFA Women’s World Cup 2023 has come to a conclusion, with the Matildas doing Australia proud by reaching the semi-final of the tournament – while receiving record breaking support from the nation.

Nearly two million viewers watched the Matildas’ historic television record-breaking opener of their much awaited FIFA Women’s World Cup campaign.

An average of 1.93 million people watched the joint host team’s opening match of the tournament on Seven and its online streaming service 7Plus, despite the surprising absence of famous skipper Sam Kerr. While the third place match against Sweden saw 6.25 million viewers tune in.

The team would re-write history in their semi-final match against England, becoming the most watched Television program in Australian history. The game reached 11.15 million Australians nationally, and had an average audience of 7.13 million according to Channel Seven.

Channel Seven’s head of network sport Lewis Martin, said via press release:

“The Matildas performance captured the Australian spirit like nothing we have seen in decades, Australia was captivated last night as the Matildas played their hearts out and did us all proud. The Matildas have rewritten the history books.”

On the back of the astonishing numbers and support the Matildas received, Australia are in a strong position to bid on hosting the 2034 FIFA Men’s World Cup, as Football Australia CEO James Johnson stated that it ‘would be discussed with New Zealand after the Women’s World Cup’.

As FIFA boss Gianni Infantino labelled it ‘the greatest Women’s World Cup ever’ – after a total attendance of 1,978,274 spectators – one could only imagine the support and views the event would bring on home soil supporting the Socceroos.

The 2026 World Cup is set to be hosted in North America across the United States, Canada and Mexico, with an expanded format of 48 teams. As the World Cup grows from 32 teams to 48, there will be 16 stadiums in 16 cities and 104 matches instead of 64.

Australia would be in a promising position to host the number of countries participating in the new World Cup format as the country has several world class stadiums across the nation, including the Melbourne Cricket Ground (MCG) which would be a perfect venue for the final, holding a capacity of 100,000.

Australia must use the momentum of the Women’s World Cup to propose a serious bid to host in 2034.

Full statistics on FIFA Women’s World Cup Australia and New Zealand 2023 can be found here.

Serie A to stay on DAZN and Sky screens to 2029

DAZN and Sky will retain the rights to broadcast live Serie A matches in Italy for the next five seasons after Italian clubs accepted bids worth at least 4.5 billion euros ($4.8 billion).

After four months of discussions, the Serie A teams convened to examine final bids from streaming services DAZN and Sky, which totalled around 900 million euros each year until the conclusion of the 2028/2029 season, barely below the existing agreement’s yearly worth.

Seventeen of the 20 clubs backed the offer but the decision drew sharp criticism from Napoli owner Aurelio De Laurentiis.

“It’s a total defeat for Italian football, these deals will be the death of Italian football. The problem is being a borrower or an entrepreneur. The entrepreneur must know how to measure the risk area, it is more convenient but this will never implement the value of Italian football”, he stated via press release.

Serie A earns around 930 million euros every season from the sale of its TV rights in Italy under a three-year contract that expires next June, with DAZN once again taking the lion’s share. DAZN will exclusively carry seven Serie A games each week (266 out of 380 matches per season). The remaining three will be carried by DAZN and Sky (114 matches per season).

In recent months, Serie A explored the creation of a media platform to distribute matches to other TV outlets as well as the launch of a home-run live video subscription service.

Torino chairman Urbano Cairo was all for the deal claiming the league was correct to continue the partnership.

“Figures were below our initial expectations and below our current contracts, but I think we were right to continue our relationship with Sky and DAZN. Creating a Serie A TV channel now, would had meant adding further risk to a risky business he stated via press release,” he told reporters.

When some variable components tied to revenue sharing are included, the new contracts may match or even exceed the value of the present contracts and reach 1 billion euros.

Strategic Plan 2023-2026 launched by Football West

Football West Strategic Plan

Football West recently announced the launch of their 2023-2026 Strategic Plan, a documentation affiliated with Football Australia’s One Football Strategy that will set the direction for football in Western Australia for the coming years.

The plan will see Football West improve the game under five essential departments:

  • Participants and Clubs
  • Elite Teams and Pathways
  • Fans
  • Unifying Football
  • Asia and the Sam Kerr Football Centre

Participants and Clubs

The first pillar has the aim to make Football the most accessible sport in Western Australia where everyone can play anytime, anywhere.

There are key targets set such as: Increase registrations by 5% per annum, increase participation by 3% per annum and have 95% of clubs and associations with a completed affiliation agreement (presently 82%).

Another key focus is the development of women and girls football which isn’t surprising after the recent Women’s World Cup success. Football West set a goal of 42,500 additional women & girls playing football across the three year plan.

Elite Teams and Pathways

This pillar focuses simply on the development of talent at all ages in a bid to improve the quality of the game in Western Australia.

The focus areas are Delivery of a state-wide Football West Academy program, Frequent and consistent talent identification opportunities and High quality coach development pathway


Football West is focusing on optimising the fan experience and grassroots to improve attendance numbers and social media engagement.

Unifying Football

They will develop a resourcing model that allows for the servicing of responsibilities between Football Australia and Football West, formalised in a Service Agreement

Asia and the Sam Kerr Football Centre

Football West will look to improve international exchanges with Asian countries and use the Sam Kerr Football Centre to secure sponsorships and play big matches there by 2026.

Football West Chairman Sherif Andrawes mentioned the vision that the federation has for the future of football across all levels.

“We are excited to present the Strategic Plan to the WA football community. This is a vision that will see football move forward in tandem with Football Australia but with a strong WA focus,” Andrawes said in a statement.

“Football is in a great position across the state. We saw during the FIFA Women’s World Cup and, more recently, when the CommBank Matildas played in Perth, that our sport is unique in its widespread appeal. This passion can be felt across all areas of the game.

“We want to be bold and ambitious, and the Strategic Plan gives us a strong base from which to deliver on that.”

Football West CEO Jamie Harnwell was excited to announce how the Strategic Plan would be implemented successfully.

“This Strategic Plan is a real statement of intent and one we are proud to deliver. Harnwell mentioned in a Football West statement.

“Football is more popular than it has ever been in Western Australia, in terms of participation, inclusivity and popularity, and we should all be proud of this. However, we cannot rest on our laurels.

“As a governing body, we want to make our game even more accessible, so we can inspire a new generation to love football. That comes through hard work, consultation and direction, all of which are key to the Strategic Plan.”

The Strategic Plan is well set out and focuses on the current struggles the federation is having at grassroots level. Partnering closely with Football Australia will help them achieve the ambitious goals set out to improve both the state and national foundation.

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