Australia to target 2034 FIFA World Cup following Matildas success

Matildas

The FIFA Women’s World Cup 2023 has come to a conclusion, with the Matildas doing Australia proud by reaching the semi-final of the tournament – while receiving record breaking support from the nation.

Nearly two million viewers watched the Matildas’ historic television record-breaking opener of their much awaited FIFA Women’s World Cup campaign.

An average of 1.93 million people watched the joint host team’s opening match of the tournament on Seven and its online streaming service 7Plus, despite the surprising absence of famous skipper Sam Kerr. While the third place match against Sweden saw 6.25 million viewers tune in.

The team would re-write history in their semi-final match against England, becoming the most watched Television program in Australian history. The game reached 11.15 million Australians nationally, and had an average audience of 7.13 million according to Channel Seven.

Channel Seven’s head of network sport Lewis Martin, said via press release:

“The Matildas performance captured the Australian spirit like nothing we have seen in decades, Australia was captivated last night as the Matildas played their hearts out and did us all proud. The Matildas have rewritten the history books.”

On the back of the astonishing numbers and support the Matildas received, Australia are in a strong position to bid on hosting the 2034 FIFA Men’s World Cup, as Football Australia CEO James Johnson stated that it ‘would be discussed with New Zealand after the Women’s World Cup’.

As FIFA boss Gianni Infantino labelled it ‘the greatest Women’s World Cup ever’ – after a total attendance of 1,978,274 spectators – one could only imagine the support and views the event would bring on home soil supporting the Socceroos.

The 2026 World Cup is set to be hosted in North America across the United States, Canada and Mexico, with an expanded format of 48 teams. As the World Cup grows from 32 teams to 48, there will be 16 stadiums in 16 cities and 104 matches instead of 64.

Australia would be in a promising position to host the number of countries participating in the new World Cup format as the country has several world class stadiums across the nation, including the Melbourne Cricket Ground (MCG) which would be a perfect venue for the final, holding a capacity of 100,000.

Australia must use the momentum of the Women’s World Cup to propose a serious bid to host in 2034.

Full statistics on FIFA Women’s World Cup Australia and New Zealand 2023 can be found here.

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The Man Who Built a Women’s Football Program from Nothing is now an Award-Winning Gender Equity Leader

Eight years ago, Spring Hills Football Club did not have a girls’ team. Today it has one of the most recognised women’s programs in Melbourne’s west, a senior NPLW side, and a head coach who has just been named Gender Equity Leader of the Year at the Melton City Council Volunteer Achievement Awards.

Tom Markovski, Spring Hills’ NPLW Head Coach, received the award at a ceremony coinciding with National Volunteer Week, recognised for his community leadership, promotion of gender equality and commitment to advancing the status of women and people of all genders in sport. The recognition comes from outside the football community entirely, awarded by a local council celebrating volunteers across every sector of civic life in one of Melbourne’s fastest-growing regions.

Building from scratch

When Markovski arrived at Spring Hills, women’s football at the club did not exist. His first act was to champion the establishment of the club’s first all-girls team, a process that required persuading a club culture built around men’s football that the investment was worth making.

Women’s football in community clubs has historically struggled to access the same facilities, scheduling priority, coaching resources and institutional support as the men’s game. Clubs have been slow to invest in programs whose return is less immediately visible than a senior men’s premiership, and in a growing outer-suburban community like Melton, where volunteer capacity is finite and demand across every program is high, the case for building something new always has to compete with the urgency of maintaining what already exists.

Markovski made the case anyway, and kept making it across eight years of coaching senior and junior NPL teams while simultaneously building the structural foundations of a women’s program designed to outlast any individual’s involvement. The club’s first all-girls team became multiple junior girls teams. Those junior teams created the pipeline for a senior women’s side. The senior women’s side created visible pathways for younger players to see where the game could take them within their own club.

The outcome is a program that Spring Hills now holds up as central to its identity rather than supplementary to it. The club has become a leader in female participation in Melbourne’s west, and recently made history within the NPLW Victoria structure by fielding junior teams coached entirely by female coaches, a milestone that reflects the depth of the program Markovski helped build.

What the Award Recognises

The Melton City Council’s decision to name Markovski its Gender Equity Leader of the Year places his work in a frame that extends beyond football. Melton is one of the fastest-growing local government areas in Australia, a diverse and rapidly expanding community where the institutions that bring people together, like schools, councils, sporting clubs, carry an outsized responsibility for social cohesion.

Mayor Cr. Lara Carli, speaking at the awards ceremony, reflected on the role volunteers play in communities like Melton’s. “Volunteering creates friendships, strengthens communities and builds a sense of belonging,” she said. “It helps people feel connected, supported and valued, and those things are more important than ever in a growing and diverse community like ours.”

For the girls now playing football at Spring Hills who were not playing anywhere eight years ago, Markovski’s contribution is not abstract. It is the specific and concrete fact of having somewhere to play, someone to coach them, and a pathway that leads somewhere.

Aussie partners with two A-League clubs in cross-state alliance

Australia’s largest retail mortgage broker will team up with Melbourne Victory and Western Sydney Wanderers, representing Aussie’s commitment to supporting and connecting people through football.

 

Opposing teams, United partners

The alliance between Aussie, Melbourne Victory and Western Sydney Wanderers reflects a unique approach to investing in Australia’s football landscape.

It encompasses both communities and supporters across Melbourne and Sydney, with Aussie’s presence in both cities now firmly embedded into local, grassroots networks.

“We’re excited about this partnership because it represents much more than a traditional sponsorship,” explained Aussie National Manager, Strategic Partnerships, Ryan Ferguson via press release.

“It’s about connection, community, and being part of something that reaches people in a meaningful and authentic way.”

Both Melbourne Victory and Western Sydney Wanderers also commented on the unique nature of the partnership.

“The joint venture is a game-changer in how brands and sports teams can collaborate beyond the traditional instruments of a partnership and stands apart from the existing relationships in our sporting landscape for the betterment of our stakeholders,” said Melbourne Victory Managing Director, Caroline Carnegie.

“For the first time, two iconic clubs are coming together in a joint-venture sponsorship that delivers unmatched reach, community impact and business innovation,” added Western Sydney Wanderers CEO, Scott Hudson.

 

National stage, local commitment

As Australians grapple with soaring property prices and financial uncertainty, having access to a platform like Aussie is immensely valuable.

So now that Aussie will begins its venture alongside Melbourne Victory and Western Sydney Wanderers – two clubs with extensive fanbases – it now has the means to make real, local impact.

Two major cities. Two footballing identities. All aligned under the same vision for community reach, growth and innovation.

“Aussie is a national brand, but at our heart, we are built on local relationships,” continued Ferguson.

“Every day, our brokers are working with customers in their communities, helping them navigate the journey of finding, buying and owning their own home. That’s why this partnership feels like such a natural fit.”

Ultimately, while the alliance will build on the business and community networks of the two A-League outfits, the impact will extend far beyond the boundaries of the pitch.

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