Australian Clem Morfuni becomes owner of Swindon Town FC

Swindon Town Morfuni

Australian Clem Morfuni has become the majority stakeholder in League Two side Swindon Town FC, with an ambition of bringing in a new era to the club.

The Robins, who were relegated from League One last season and have just nine senior players contracted – including Australian Jordan Lyden – will be backed by Morfuni for the foreseeable future with the upcoming League Two campaign less than three weeks away.

Morfuni, a previous minority stakeholder in the side, founded his plumbing business Axis Services Group in Australia in 1994. It is now a globally operating business with a financial turnover of $200 million each year.

The acquisition has also signalled the end of a lengthy ownership battle for the League Two club who have fought recent financial hardships. Moreover, the club’s fans have rejoiced across social media at the sight of Morfuni’s long-awaited arrival.

In a club statement, Morfuni acknowledged the importance of having a ‘fans first’ philosophy on and off the field.

“I want to tell the fans that you’ve got your club back, a football club should be the heartbeat of the town and the local community and should be something that the whole town and surrounding communities takes great pride in,” he said.

“Without fans you don’t have a club and I want to thank every supporter (many who I have got to know personally) who have fought for their club and helped me to gain control. I know I am indebted to you and will work hard to make this club a club all our fans can be proud of.

“Last season we came last in the football league in terms of fan engagement; this season I aim to come first.”

Morfuni’s takeover of the club has ushered in a new contingent of executive and technical staff, with arrivals including Swindon Town Supporters Trust board member Rob Angus as club CEO and Ben Chorley and Ben Garner as the club’s Director of Football and Head Coach respectively.

In addition, Morfuni spoke on the significance of building a youthful side, something which bodes well for young Australians seeking a pathway into European football.

“I want a young, forward thinking, vibrant club. I want the average age of the team to come down, that doesn’t mean every player will be young because you need a balance, but I want a young side that plays an exciting style of football and create a club where top young players want to join because of the environment, the opportunities they will be given,” he said.

Morfuni’s full statement can be read here.

Graduates congratulated after completing FIFA Diploma in Club Management program

FIFA President Gianni Infantino has congratulated the 2024 graduates of the FIFA Diploma in Club Management course at FIFA headquarters, which include former Socceroo Tim Cahill and former Manchester City player Fernandinho.

Since its launch in 2021, the FIFA Diploma in Club Management has become a networking platform for senior club executives to share knowledge about the industry insights essential for successful football club management. The 18-month course is comprised of six-course models, each covering important topics and aspects of club management.

The topics which are covered in this course are leadership and management, sporting strategy and youth academies, marketing and communication, club operations and stadium management, governance and legal matters and finance.

Infantino spoke to the attendees of the graduation ceremony in Zurich, Switzerland:

“The course’s aim was to encourage knowledge and best practice exchange to be able to ensure football’s continued growth and health worldwide,” he said in a statement.

“You understand that club football is crucial for the development and the survival of football in all countries of the world.

“That is what we have to foster and what we have to work on, and to do this, you have to be well-equipped and well-prepared, and this is our aim at FIFA: to give you this preparation, to give you this equipment, to open the doors of FIFA here in Zurich and everywhere in the world.

“Our doors are open for you to come and exchange with us, and also to exchange between yourselves.”

The graduates of the second edition of the FIFA Diploma in Club Management started back in September 2022 in New York where they attended lectures given by the likes of FIFA Chief of Global Football Development Arsène Wenger and FIFA Chief Women’s Football Officer Sarai Berman and their final project of the course was a strategy plan which was presented before the graduation.

The third edition of the program began in May 2024 and is headed by FIFA Director of Professional Football Ornella Desirée Bellia. Some of the participants who are involved include former Juventus player Giorgio Chiellini and Como 1907 coach Cesc Fàbregas alongside club owners, CEO’s and sporting directors.

Soccerscene celebrates sixth-year anniversary

Soccerscene is celebrating its sixth anniversary as Australia’s business-to-business publication for the football community.

Since its inception, Soccerscene has committed to the highest standards of reporting on the most pressing topics surrounding the world of sports business. We have been the first port of call for potential buyers and sellers and deliver all the first-hand news – including interviews, discussions, product reviews, case studies and insight into all facets of the growing Australian and international football market.

Here at Soccerscene, we can’t celebrate six years without thanking all our readers, followers and the numerous industry and club communities for helping us along the way.

Special thanks goes to our major partners including Football Coaches Australia, Professional Footballers Australia and Box2Box – your constant support has been crucial to all we have achieved over these last six years.

Thank you to everyone and we are excited for the future years ahead in this constantly developing industry – from all us at Soccerscene.

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