fbpx

Australian Professional Leagues announce new broadcast deal with ViacomCBS

A new broadcast deal for the A-League and W-League with Channel 10 owners ViacomCBS has been announced, worth $200 million over five years with an optional three-year extension.

The deal will include one free-to-air game on TV for both the A-League and W-League each week, with the other five A-League and all W-League games being broadcast on the Paramount+ streaming service.

A free-to-air A-League game will be broadcast live each Saturday night, with a pre-show as a lead-in. The W-League will feature on 10’s secondary channel on a Sunday. The Australian Professional Leagues (APL) will share broadcasting responsibilities with ViacomCBS and Channel 10.

The deal features a large budget for advertising as part of an $8 million contra agreement between channel 10 owners Viacom and the APL, who run the A-League and W-League. ViacomCBS have also bought a 2.5% stake in the APL, showing their commitment to the development of Australian football.

ViacomCBS outbid both Stan sports and Channel 9 for the rights. It represents their first foray into the Australian sporting landscape, as they aim to launch in the market to become the #2 streaming service behind Netflix.

Football Australia will receive 20% of the $32 million a season, as per the agreement made last year with the APL.

Beverley McGarvey, Chief Content Officer and Executive Vice President of ViacomCBS Australia & New Zealand, said the deal was a landmark moment for both the league because of the free to air component.

“We are thrilled to partner with the Australian Professional Leagues to become the new home of football for both the A-League and Westfield W-League, giving all Australians access to more football than ever before,” he said.

“As part of this landmark media rights partnership, all the action, excitement, and fierce competition of the A-League and Westfield W-League will be broadcast on Network 10 and Paramount+. Ensuring broad reach on free-to-air, as well as extensive access on Paramount+, we are committed to showcasing the sport in innovative ways and exposing it to a plethora of programming opportunities across all our platforms, including those of our parent company ViacomCBS.”

APL Managing Director Danny Townsend believes the deal will allow the A-League to reach a larger audience.

“Fundamental to our strategy is a determination to ensure that we connect and engage with every Australian,” he said.

“This agreement starts that process by giving the game unprecedented reach and the backing of an absolutely iconic and globally renowned broadcaster.

“Football is played all over Australia, and the creative power that this partnership will deliver can unlock what we believe is an audience the game has never managed to reach before.”

Paramount+ launches in Australia on Wednesday, 11 August for $8.99 a month.

More details on the deal can be found at the ViacomCBS announcement here.

Paramount+ secures Premier League deal overseas

A-Leagues broadcaster Paramount+ has secured a three-year deal for English Premier League broadcast rights in Mexico and Central America.

A-Leagues broadcaster Paramount+ has secured a three-year deal for English Premier League rights in Mexico and Central America from the start of the 2022/23 season.

The new partnership will mark the end of pay-TV provider Sky Mexico’s reign as the only Premier League broadcaster in the region.

All 380 English Premier League matches will be streamed live through Paramount+ and ‘PlutoTV’ who is the aggregated streaming platform for Paramount+.

The contract covers Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. It also includes Belize and the Dominican Republic but on a non-exclusive basis.

Paramount+, owned by ViacomCBS, has also secured a Premier League feed for its platforms featuring 24/7 coverage of the competition.

ViacomCBS launched Paramount+ in the US in 2019 with several high-profile soccer rights acquisitions. This included International matches, CONCACAF, UEFA Champions League, as well as top flight football from Italy, Argentina and Brazil.

The Premier League rights deal marks an expansion of operations in Central America ahead of moving into a number of additional territories by 2023, including the UK, Ireland, Germany and Italy.

Premier League Chief Executive Officer, Paul Molnar:

“We are very happy that ViacomCBS views the Premier League and our clubs as a vital part of their live sports offering,” he said.

“ViacomCBS platforms, including Paramount+ and Pluto TV, will be an outstanding home for the Premier League and we look forward to working together to showcase the league to new and existing fans throughout Central America and Mexico.”

Paramount+ has already made their mark in Australia, providing live coverage for A-League men’s and women’s competitions for subscribers to the platform.

ViacomCBS President and Chief Executive, Raffaele Annecchino:

“We know audiences around the world are passionate about sports, and especially about football. This partnership with the Premier League brings exclusive content directly to those fans, live for the first time on Paramount+ in Mexico and Central America,” he said.

“Live sports are an important differentiator for our streaming service, and as we’ve seen in the US and Australia, we are confident this will drive subscriber growth as we continue to offer the best mix of entertainment and now – live sports.”

LaLiga celebrates five years of international growth

LaLiga has celebrated five years of it's very own unique international structure that has driven worldwide expansion of the competition.

LaLiga has celebrated five years of it’s very own unique international structure that has driven worldwide expansion of the competition, turning the Spanish league into a world-leading reference for the sports industry.

The LaLiga Global Network program was launched in early January 2017, and is present in 41 different countries, with 44 on-site delegates and another 11 employees working from LaLiga headquarters in Madrid.

The program also has 11 international offices and two joint ventures in North America and China. The international expansion strategy has covered over 90 different countries, boasting an extreme amount of growth throughout a five-year period.

It is a big reason why more and more people around the world are falling in love with LaLiga football.

LaLiga executive director Oscar Mayo:

“Five years ago, we embarked on an ambitious mission to bring the entertainment and emotion of LaLiga to more fans around the world and to help grow football as a sport everywhere,” he said.

“We are very proud that LaLiga and its main protagonists, clubs, players, coaches, are closer today to more people around the world than ever before.

“That said, this is just the beginning, together with clubs and with the support of our new partner CVC, we will give our international efforts a massive boost.”

The internationalisation strategy has had a positive effect in the growth of the community within LaLiga facts across the globe, as the league now possesses 146 million followers.

LaLiga produces plenty of content, however what is unique is that the content is published in over 20 different languages across 17 different social media platforms, allowing discussions about the league to occur in many different places.

Out of all the top five leagues in Europe, LaLiga has the largest following. Even in recent years, the number of international activations organised by LaLiga has doubled, reaching 1,222 across more than 90 countries.

Mayo continued:

“When it comes to football fans outside of Spain, we always say that we would like to be everyone’s second most popular league, after their local league,” he said.

“National leagues are the true engine of football and that’s why LaLiga is sharing the recipe of its own success with leagues, federations and clubs around the world.

“The growing number of commercial partnerships around the world is a sign of the increasing relevance of LaLiga. Our commercial partner are a very important part of LaLiga fan engagement.”

La Liga has had 247% in the value of the competitions’ international audiovisual rights since 2013/14 and a boost to the value of the LaLiga brand.

The numbers confirm that Spanish football has captivated fans all over the world, whilst attesting to the success of the internationalisation process.

“We are on an exciting journey to entertain people around the globe. We will continue to make bold bets to bring Spanish football fans everywhere great entertainment and to introduce our competition to more people everywhere. We are only just getting started,” Mayo said.

© 2021 Soccerscene Industry News. All Rights reserved. Reproduction is prohibited.

Most Popular Topics

Editor Picks