Australian Professional Leagues confirm official collaboration with eToro

Liam Watson
eToro and A-Leagues deal
Image credit: Australian Professional Leagues

Ahead of the upcoming weekend of A-League Men and Women, the Australian Professional Leagues have announced a three-year sponsorship with trading and investing platform eToro.

eToro is now the Official Trading and Investing Platform of the A-Leagues, where their branding will appear on the back of all mens’ playing jerseys for the 2023/24 season, as well as on all the substitution boards across both the Isuzu UTE A-League Men and Liberty A-League Women competitions. In an example of the digital presence they will have, eToro will take ownership of the ‘eToro Assist of the Month’ and all transfers or trade editorial throughout the season.

Founded in 2007 is committed to help you invest, share and learn. Boasting over 33 million users from more than 100 countries, eToro allows everyone to invest in a simple and transparent way.

eToro has already built a significant global sponsorship portfolio – including English Premier League, German Bundesliga, Spanish Liga ACB and UK Premiership Rugby.

With the A-Leagues welcoming great crowds across the opening rounds, this deal promises to promote further fan engagement.

“We are delighted to announce eToro as our new Official Trading and Investing Platform partner for the next three years,” APL’s Commissioner Nick Garcia said via a statement:

“With attendance and viewership records already broken in the Liberty A-League Women, and the Isuzu UTE A-League Men kicking off with a bang, we are ready for an incredible season of A-Leagues football. eToro has a long standing connection with football globally and we look forward to developing our long term partnership.”

eToro Australia Managing Director Robert Francis explained how they will connect with the A-League supporters.

“We are inspired by the strong sense of community within the A-Leagues’ fan base that reflects eToro’s focus on community, collaboration and shared knowledge,” he added via media release.

“Following the success of the FIFA Women’s World Cup and as part of our mission to empower everyone to take control of their financial destinies, we are excited to be supporting both male and female teams.

“We hope to inspire more people to explore investing as a way to secure their financial future. We are looking forward to attending the games and enjoying some great football.”

Technology companies are a huge addition to Australia’s sporting landscape and with the worldwide appeal that eToro has, this will promote the A-Leagues even further.

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South Canberra FC Breaks the Mold: Equity-Driven Model Earns ‘Club Changer’ Honour

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Image Credit: SCFC

South Canberra Football Club has been named Club Changer of the Month for April, in a recognition that reflects a broader shift across Australian football toward rewarding clubs that are actively dismantling the structural barriers limiting women’s access to the game.

The AFC Women’s Asian Cup has just delivered record crowds and unprecedented visibility for women’s football in Australia, and the Club Changer program is now asking what comes next. Its decision to name South Canberra Football Club as Club Changer of the Month for April signals a clear shift in how the program defines contribution: away from participation numbers alone, and toward the equity frameworks that determine whether women stay in the game once they arrive.

South Canberra FC built that framework from the ground up. Established in 2021, the club set out to give women and female-identifying players a safe, inclusive environment to play football at any level. It runs entirely on volunteers, operates as a not-for-profit, and is governed by an all-female committee with 13 of its 14 coaches identifying as female.

 

Building the infrastructure of inclusion

In 2026, the club secured grant funding and put it to work immediately. Two coaches are completing their C Licence qualification, and ten coaches, players and community members have undertaken the Foundations of Football course, which directly tackles the cost and accessibility barriers that exclude women out of coaching pathways.

The club also commissioned a female-specific strength and conditioning program with sports physiotherapists ahead of the 2026 season, targeting injury prevention and explicitly supporting players returning after childbirth.

SCFC’s leadership team draws from LGBTIQ+ individuals, First Nations people and veterans, strengthening the club’s connection to the communities it was built to represent.

The Club Changer program is backing clubs that do this work- clubs that treat equity as infrastructure rather than aspiration. At a moment when Australian football is under pressure to turn its biggest-ever surge of women’s interest into something lasting, SCFC’s model offers a clear answer to the question of how.

Football NSW announces 2026 First Nations Scholarships as pathway access program enters new phase

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Image Credit: Football NSW

Football NSW has announced the recipients of its 2026 First Nations Scholarships, with ten emerging Aboriginal and Torres Strait Islander players from metropolitan and regional NSW receiving support designed to reduce the financial and structural barriers that have historically limited First Nations participation across the football pathway.

The scholarship program, developed and assessed in collaboration with the Football NSW Indigenous Advisory Group, targets players across both elite and development environments – recognising that talent identification alone is insufficient without the resources to support progression once players are identified.

Co-Chair of the Indigenous Advisory Group Bianca Dufty said the calibre of this year’s recipients reflected the depth of First Nations football talent across the state, and the importance of structured support in converting that talent into long-term participation.

“Their dedication to football and the desire to be role models for younger Aboriginal footballers in their communities is to be celebrated,” Dufty said. “I’m confident we will see some of these talented footballers in the A-League and national teams in the future.”

 

Beyond the pitch and into the pipeline

The 2026 cohort spans both metropolitan clubs and regional associations, an intentional distribution that acknowledges the particular barriers facing First Nations players outside major population centres, where access to development programs, qualified coaching and pathway competitions is more limited and the cost of participation more prohibitive.

The next phase of the program will introduce First Nations coaching scholarships, extending the initiative’s reach beyond playing pathways and into the coaching and administration pipeline – areas where Indigenous representation remains among the lowest in the game.

The structural logic is clear. Scholarships that reduce financial barriers at the entry point of elite pathways matter most when they are part of a sustained ecosystem of support rather than isolated gestures. Football NSW’s collaboration with the Indigenous Advisory Group provides that continuity, ensuring the program is shaped by the communities it is designed to serve.

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